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Local Search Ranking Factors - OMS Denver 2011

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Local Search Ranking Factors Presentation delivered by Mike Belasco at OMS Denver 2011.

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Local Search Ranking Factors OMS Denver 2011 @belasco / @seoverflow
Agenda ,[object Object],[object Object],[object Object],[object Object]
What is Local Search?
[object Object],[object Object],What Exactly is Local Search?
[object Object],What Exactly is Local Search?
[object Object],[object Object],[object Object],Why is Local Search So Important?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why is Local Search So Important?
Have You Noticed Something Different?
Old Google Vs. New Google
Blended Vs Pure Google Results @belasco / @seoverflow http://www.davidmihm.com/blended-vs-pure-local-search.shtml
Anatomy Of A Blended Result @belasco / @seoverflow Link To Website (website title tag or biz name) Address and Phone Number Website Title Tag, Meta Description or Google Places Description Star rating and link to Place Page Link To Place Page Map Marker in alpha order. Snippet from a review Direct link to reviews on other websites
Google Knows Where You Are
Local Search Ranking Tips
Local Search Ranking Factors @belasco / @seoverflow http://www.davidmihm.com/local-search-ranking-factors.shtml
Local Search Ranking Factors @belasco / @seoverflow http://www.davidmihm.com/local-search-ranking-factors.shtml
Optimize Your Website For Local Now More Important Than Ever
[object Object],[object Object],[object Object],[object Object],Optimize Your Website For Local
[object Object],[object Object],[object Object],[object Object],[object Object],Advanced On-page Local SEO
[object Object],[object Object],[object Object],[object Object],[object Object],Link Building For Local @belasco / @seoverflow
Optimizing Your Google Places Listing
Get a Google Maps Listing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimize Your Places Listing
Complete Your Listing @belasco / @seoverflow
Upload Photos and Videos @belasco / @seoverflow
[object Object],[object Object],Choose The Right Categories @belasco / @seoverflow
Create Coupons (Offers) @belasco / @seoverflow
[object Object],Optimize Your Places Listing
[object Object],[object Object],[object Object],[object Object],Multiple Locations
Citations
[object Object],[object Object],[object Object],[object Object],Citations
[object Object],[object Object],[object Object],[object Object],[object Object],Citations
Competitors Citations @belasco / @seoverflow
[object Object],[object Object],[object Object],[object Object],[object Object],Citations
Reviews
[object Object],Get Reviews
[object Object],[object Object],The More Reviews, the Better!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reviews
Subtly Encourage Reviews
Eliminate Data Confusion
[object Object],[object Object],[object Object],Don’t Forget Your NAP
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Causes Data Confusion?
[object Object],Analysis Of A 7 Pack
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Check for Data Confusion
[object Object],[object Object],[object Object],[object Object],Standardization Builds Trust
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Speaker Photo
[object Object],[object Object],[object Object],Places Listing Guidelines
[object Object],[object Object],Places Listing Guidelines
[object Object],[object Object],[object Object],[object Object],Places Listing Guidelines
[object Object],[object Object],[object Object],[object Object],Places Listing Guidelines
[object Object],[object Object],[object Object],Places Listing Guidelines

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Local Search Ranking Factors - OMS Denver 2011

Notas do Editor

  1. You may have one even if you didn’t create it. Make it say what you want it to say about your business.
  2. Like education, training, experience, professional memberships, certifications, awards, etc
  3. Reviews are exactly what people looking for a local business want, so reviews influence Google Maps results.
  4. Actually look at all of these pages to: Verify information is correct Find opportunities (Upgrade a free listing, find a place people can review you, etc.)