1. Welcome to SEO Training Point
We are a Bangalore based leading Search Engine Optimization training institution offering SEO
training course made up of 40 hours. The initiator of this institution is having 15 years of experience
in Print and web Media, and Internet Marketing. Over the years, we have been extending our SEO
training and support to hundreds of students. Now we are more improved and committed to provide
high quality training that helps achieve your professional and academic goal.
Our core focus is to provide excellent training to our students so that they can be more competitive
in job market.
This training course will explain you how to optimize a website by using SEO. In this course, we have
divided into three parts; where you will get to know on page and off page optimization.
Who can join?
• Fresher graduate and non-graduate
• SEO professional
• Business owner
• House wife
• Retired person
• Content writers
• Others who have interests in SEO
Qualification
No technical knowledge required. Basic internet knowledge is good enough to start.
Course Content
Part one
What is marketing?
What does customer expect from you?
Traditional vs. Internet marketing
what is Internet Marketing and its components?
What is Website and its components?
Understanding Static, Dynamic, and micro site
Benefits of website
What is USP (Unique selling point?)
What is web site conversion and how to increase it?
What is SEO?
SEO or Branding
Purpose of SEO
Benefits of SEO
SEO myth

2. SEO KPI
Who uses SEO?
• B2B (Enterprise)
• B2C (SMB)
Buyer persona and SEO
SEO strategy for B2B and B2C
Hall of fame
Who came first? Google or Yahoo?
How does Google search and rank?
Top five Search engines and their market share?
Part two
Understanding search engine algorithm
Search engine index
Search engine page rank
Understanding Google and its product
How SEO works (Process)/ SEO life cycle
Business goal
Primary goal
Primary/secondary audience
Secondary goal
Primary /secondary audience
Other goal
Keywords analysis
Self-analysis (SWOT)
Competitive analysis
Google alerts
Design and development (content)
UGC (user generated content)
Elements of websites
Website optimize
Submission
Watch and analysis
Conversion
SEO ROI calculator
SEO KPI
Maintain
Recommended SEO tools
Google tools
Free tools
Paid tools
Types of SEO
Organic
PPC
Black Hat
White Hat
Grey Hat

3. Element of SEO
On page
Domain name (URL)
Title
Metatag
Google verification code
Alexa verification code
Keyword description
Filename
Key word and keyword density
H1, H2
ODP (open directory project) description
ALT text
Image optimization
Video optimization
Copyright information
Navigation
Sitemap (one for user and one for search engine)
Content
Non-text elements
Anchor text
Robots.txt
Mobile site (Google Mobile Optimizer)
Google analytics
Backlink
Linkbait (adding special freebies and infographic)
Inforgaphic
Video
Controversial topics
White paper/battle card
Survey
Interview
Free tools
Awards
Be first to discuss
Nofollow
302 and 301 Redirects
Off page
ORM (Online Reputation Management)
Rich snippets
Reviews
People profile
Business listing
Events
Product info
Features
ISO/Accreditation
Secure certificate
Directory Submission
Link building/Link juice
Social Book marking Submission
Blog Posting
Blog Hosting
Article Submission

4. Press Release Submission
Forum Posting
Footer Links
Affiliate Marketing
Blog Commenting
Review Posting
RSS Feed Submission (Google reader)
Google Atom Feed
CSS Submission
Video Submission
Profile Creation
Link Wheel
Social Media Optimization
Youtube
Visitors (I will send 100,000 visitors)
Local classified
Free classified sites
Banner
Viral marketing
Email marketing
Yahoo answer
Wiki answer
Google baraza
Sell free eBook
Auto responder
SERP (Search Engine Result Page)
W3 validation
Google Caffeine
Part three
Webmaster guideline
Top SEO techniques
SEO terminology
Case studies
SEO questions and answers for interview
SEO glossary
SEO proposal
SEO practice
SEO worksheet
SEO checklist
Project
Training facilities
Classroom training
Classroom training is the most effective mode of training, since it is live and interactive. We highly
recommend if anyone of you reside in Bangalore should join our classroom training. We take this
opportunity to say that students from Chennai and Hyderabad have joined our classroom training.
You can join our one-to-one or/and group training program as well.
You will get:
Seasoned trainers who can provide significant knowledge
Fast learning
Customized learning approach for each individual

5. Complete study material
Question and answer session
SEO quiz
Online course
Online training course is equally effective as classroom training and the second most option for
learning. You will get all those facilities, but online. You just need to log in and rest we will take care.
We will share study material in PDF and word. Added to this we will provide videos and other
relevant stuff.
Distance learning
If you are away from Bangalore or have inadequate facility to attend our online training program, go
for distance learning. As said before we will provide you complete study material (book and CD). For
all your doubts, you send mail to us or attend our question and answer session (gtalk and skype).
After completion of SEO training program, you will get:
Certificate
Job and placement assistance
News update
Question and answer (even after you leave our institution)
Course fee: 10,000 (ten thousands)
Duration: 40 hours
For more information, mail us info@seotrainingpoint.com
Alternatively, call us at 9880276697
www.seotrainingpoint.com