SEO is a disciplined practice of optimizing websites to increase visibility and traffic through search engines. The document discusses the fundamentals of SEO, including on-page techniques like making sites user-friendly and off-page techniques like link building. It claims the training program helps users gain a competitive edge through benefits like higher search rankings, more visitors, customers, and sales. Contact information is provided for an institute that offers internationally recognized SEO training courses with experienced trainers and live project experience.