SlideShare uma empresa Scribd logo
1 de 18
Influenced in Part by Video Marketing Fundamentals Steve Wiideman www.CreativeSearchStrategies.com
Course FastTrack ,[object Object]
Howto record your videos on and offline
What it takes to make a killer video
Where to put your output
A few SEO tips for video
How to go viral
Measure results, recalibrate,[object Object]
How to Record Your Videos
What it Takes to Make a Killer Video For the best image quality and playback, you should always use width and height dimensions that use a multiple of 4 (good), 8 (better), or 16 (best).  http://www.reelseo.com/encoding-frame-dimensions/
What it Takes to Make a Killer Video Though FLV may produce great output, iPad2 does not support Flash.   You can wrap the <object> tag for Flash video inside the <video> tag, and make both an .mp4 and an .ogvfile (Firefogg.org). http://websitehelpers.com/video/
What it Takes to Make a Killer Video Cross-browser compatibility will allow just about everyone to see your video. http://websitehelpers.com/video/
What it Takes to Make a Killer Video http://websitehelpers.com/video/
What it Takes to Make a Killer Video 2-pass or 3-pass encoding = Yes Transcoding Programs ,[object Object]
AutoGK
SUPER
DivXhttp://www.afterdawn.com/glossary/term.cfm/multipass
What it Takes to Make a Killer Video Questions Before Producing ,[object Object]

Mais conteúdo relacionado

Mais de Wiideman Consulting Group (12)

Google+ Local Strategy Workshop
Google+ Local Strategy WorkshopGoogle+ Local Strategy Workshop
Google+ Local Strategy Workshop
 
Critical SEO Strategy
Critical SEO StrategyCritical SEO Strategy
Critical SEO Strategy
 
Optimizing WordPress and Content for Higher Google Ranking
Optimizing WordPress and Content for Higher Google RankingOptimizing WordPress and Content for Higher Google Ranking
Optimizing WordPress and Content for Higher Google Ranking
 
How to Write an SEO Obstacle Analysis Report
How to Write an SEO Obstacle Analysis ReportHow to Write an SEO Obstacle Analysis Report
How to Write an SEO Obstacle Analysis Report
 
How to Create and Submit an XML SItemap
How to Create and Submit an XML SItemapHow to Create and Submit an XML SItemap
How to Create and Submit an XML SItemap
 
Website Redirects to Reduce Duplicate Content
Website Redirects to Reduce Duplicate ContentWebsite Redirects to Reduce Duplicate Content
Website Redirects to Reduce Duplicate Content
 
Internet Marketing Tools: SEO Software
Internet Marketing Tools: SEO SoftwareInternet Marketing Tools: SEO Software
Internet Marketing Tools: SEO Software
 
Slides from Startupitis Event
Slides from Startupitis EventSlides from Startupitis Event
Slides from Startupitis Event
 
Paid Search Strategies
Paid Search StrategiesPaid Search Strategies
Paid Search Strategies
 
Search Engine Strategies
Search Engine StrategiesSearch Engine Strategies
Search Engine Strategies
 
Search Marketing 101
Search Marketing 101Search Marketing 101
Search Marketing 101
 
Wordpress SEO Featuring Dave Jesch
Wordpress SEO Featuring Dave JeschWordpress SEO Featuring Dave Jesch
Wordpress SEO Featuring Dave Jesch
 

Último

Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?Mikko Kangassalo
 
ingrediendts needed in preparing dessert and sweet sauces
ingrediendts needed in preparing dessert and sweet saucesingrediendts needed in preparing dessert and sweet sauces
ingrediendts needed in preparing dessert and sweet saucesJessicaEscao
 
The 5 sec rule - Mel Robins (Hindi Summary)
The 5 sec rule - Mel Robins (Hindi Summary)The 5 sec rule - Mel Robins (Hindi Summary)
The 5 sec rule - Mel Robins (Hindi Summary)Shakti Savarn
 
Call Girls Dubai O525547819 Favor Dubai Call Girls Agency
Call Girls Dubai O525547819 Favor Dubai Call Girls AgencyCall Girls Dubai O525547819 Favor Dubai Call Girls Agency
Call Girls Dubai O525547819 Favor Dubai Call Girls Agencykojalkojal131
 
integrity in personal relationship (1).pdf
integrity in personal relationship (1).pdfintegrity in personal relationship (1).pdf
integrity in personal relationship (1).pdfAmitRout25
 
Benefits of Co working & Shared office space in India
Benefits of Co working & Shared office space in IndiaBenefits of Co working & Shared office space in India
Benefits of Co working & Shared office space in IndiaBrantfordIndia
 
Spiritual Life Quote from Shiva Negi
Spiritual Life Quote from Shiva Negi Spiritual Life Quote from Shiva Negi
Spiritual Life Quote from Shiva Negi OneDay18
 
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...JeylaisaManabat1
 
English basic for beginners Future tenses .pdf
English basic for beginners Future tenses .pdfEnglish basic for beginners Future tenses .pdf
English basic for beginners Future tenses .pdfbromerom1
 

Último (9)

Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
 
ingrediendts needed in preparing dessert and sweet sauces
ingrediendts needed in preparing dessert and sweet saucesingrediendts needed in preparing dessert and sweet sauces
ingrediendts needed in preparing dessert and sweet sauces
 
The 5 sec rule - Mel Robins (Hindi Summary)
The 5 sec rule - Mel Robins (Hindi Summary)The 5 sec rule - Mel Robins (Hindi Summary)
The 5 sec rule - Mel Robins (Hindi Summary)
 
Call Girls Dubai O525547819 Favor Dubai Call Girls Agency
Call Girls Dubai O525547819 Favor Dubai Call Girls AgencyCall Girls Dubai O525547819 Favor Dubai Call Girls Agency
Call Girls Dubai O525547819 Favor Dubai Call Girls Agency
 
integrity in personal relationship (1).pdf
integrity in personal relationship (1).pdfintegrity in personal relationship (1).pdf
integrity in personal relationship (1).pdf
 
Benefits of Co working & Shared office space in India
Benefits of Co working & Shared office space in IndiaBenefits of Co working & Shared office space in India
Benefits of Co working & Shared office space in India
 
Spiritual Life Quote from Shiva Negi
Spiritual Life Quote from Shiva Negi Spiritual Life Quote from Shiva Negi
Spiritual Life Quote from Shiva Negi
 
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
 
English basic for beginners Future tenses .pdf
English basic for beginners Future tenses .pdfEnglish basic for beginners Future tenses .pdf
English basic for beginners Future tenses .pdf
 

Video Marketing Fundamentals

  • 1. Influenced in Part by Video Marketing Fundamentals Steve Wiideman www.CreativeSearchStrategies.com
  • 2.
  • 3. Howto record your videos on and offline
  • 4. What it takes to make a killer video
  • 5. Where to put your output
  • 6. A few SEO tips for video
  • 7. How to go viral
  • 8.
  • 9. How to Record Your Videos
  • 10. What it Takes to Make a Killer Video For the best image quality and playback, you should always use width and height dimensions that use a multiple of 4 (good), 8 (better), or 16 (best).  http://www.reelseo.com/encoding-frame-dimensions/
  • 11. What it Takes to Make a Killer Video Though FLV may produce great output, iPad2 does not support Flash.   You can wrap the <object> tag for Flash video inside the <video> tag, and make both an .mp4 and an .ogvfile (Firefogg.org). http://websitehelpers.com/video/
  • 12. What it Takes to Make a Killer Video Cross-browser compatibility will allow just about everyone to see your video. http://websitehelpers.com/video/
  • 13. What it Takes to Make a Killer Video http://websitehelpers.com/video/
  • 14.
  • 16. SUPER
  • 18.
  • 19. Do I capture the viewer in the first 2-5 seconds?
  • 20. My video is….useful, informative, funny, unique
  • 21. Is what I do mentioned in the title, description or tags for SEO? How about my web address?
  • 22.
  • 23.
  • 24. Vimeo
  • 27.
  • 31. Use new technology
  • 32.
  • 33. Connect with Steve Wiideman Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations. He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog. He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google. Steve Wiideman www.SEOSteve.com Facebook.com/stevewiideman P. (562) 732-4417 E. info@seosteve.com @seosteve