Presentation from the June 30th event from http://www.thattrainingguide.com/ hosted by SEO Expert Steve Wiideman.

1. 5 Critical SEO Strategies
+Actionables & Deliverables for YTD12
Steve Wiideman
www.ThatTrainingGuide.com

2. Three Principles of SEO
What is SEO, in Plain English?
1. Having content to match search terms
2. Other websites referencing a target
website
3. User behavior (“click and stay”)

3. #1: Research
Keyword Research – The Easy Way
1. Search for what you do in Google and choose 5 ‘true’ competitors
2. Use SEMRush.com, SpyFu.com, or KeywordSpy.com
3. Paste data into separate tabs in an Excel workbook
4. Replace “Trend” with “Domain”
5. Aggregate in a single tab
6. Add a column for “Frequency” and use the number “1” for all
7. Insert a pivot table and play with the data to test freq. & value

4. #1: Research
Keyword Research – Now What?
1. Create a Content Tracking spreadsheet
2. Put your final keywords into a rank-tracking system
• Option 1: Use Google & Bing Webmaster Tools
• Option 2: Use industry tools, BringShare or WebPosition

5. #1: Research
Links & Visibility Research
1. Use OpenSiteExplorer.org, ahrefs.com, or majesticseo.com
2. Capture as much data as possible
3. Sort and filter
a. Most common links
b. Most valuable links

6. #1: Research
Links & Visibility – Now What?
1. Import list to Buzzstream.com or Google Docs (spreadsheet)
2. Delegate link building efforts
3. Delegate link baiting efforts
4. Delegate social media efforts
5. Measure activity via KPI’s

7. #2: Improve Your Content
Page Structure Best Practices:
 Heading and Title = HTML Title & One H1 Heading
 Tables and Illustrations = Lower Bounce Rate & Content Uniqueness
 Thesis Statement = Meta Description
 Spelling, Grammar, Punctuation = See Page 15 of the GSG
 Bibliography > Evaluating Sources for Authorship & Authority = Links
 Plagiarism = Duplicate Content
 Language and Style = Geographic Targeting by Primary Language

8. #2: Improve Your Content
Sales Best Practices:
 Authority
 Trust
 Reciprocity
 Urgency
 Scarcity
 Emotion
 Authenticity

12. Titles & Descriptions
You Only Get One Chance to Make a First Impression
Get All the SEO Secrets to Rank Well in Google Here
Download over 50 marketing tips and SEO secrets to help you get your
website to the top of the search engines without spending money.
www.SomeSEOSite.com/seo-secrets.html
But J.C. Penny got
away with it!
SEO Secrets
Our title sucks, please don’t click here ever. Yes, this is the
same description we used everywhere. Seo secrets, seo
secrets, seo secrets, stuff, stuff, stuff, you ugly searcher.
www.Spamalot.com/seo-secrets.html

13. Titles & Descriptions
You Only Get One Chance to Make a First Impression
Get All the SEO Secrets to Rank Well in Google Here
Download over 50 marketing tips and SEO secrets to help you get your
website to the top of the search engines without spending money.
www.SomeSEOSite.com/seo-secrets.html
Call-to-Action + Keyword Theme + Value Proposition
Different call-to-action + same keyword theme + re-written value
proposition or different value proposition.
www.yoursite.com/your-keyword-theme.html

14. Answer “Yes” to 5 Important Questions
1. Is there an easy way for people to share it?
2. Is it more useful and relevant than alternatives?
3. Is there enough awesome info to keep them here?
4. Is it always easy to find “buy” or “contact” buttons?
5. Will they want to link, share, Like, bookmark, Tweet?

15. Get a Second Opinion
Quality Assurance is Everything
1. Seek Moonlighting English Majors
2. Use Mechanical Turk Workers
3. Send Out a Survey
4. Spell-Check in Word
5. Use Elance, oDesk, Freelancer
6. Hit up Your Facebook Friends
7. Send a Few DM’s in Twitter

16. #3: Improve External Content
Be a Contributor
 Guest blog on popular industry destinations (or verticals)
 MyBlogGuest.com
 GuestBlogIt.com
 Be a guest author on popular industry destinations (or verticals)
 Answer public questions and become an authority
 Quora.com, Askville.com, Yahoo! Answers.com, etc.
 Comment on industry blogs and mention the brand tactfully

17. #4: Integrate Social Media Content
Think Engagement
NOT Buttons

18. #4: Social Media
Inline Tweets
Inline +1’s
Inline Share/Recommend
Inline Comments & Ratings
Figure out ways to allow
others to engage with
your content.

19. #5: Social Media Campaigns
Theme Ideas
1. How to…
2. Tips for…
3. Buyer’s Guide to…
4. Rockstar of the Week
5. Tip of the Day
6. Ask the Expert
7. Weekly Top 10

20. http://bit.ly/smm-tracking

21. http://bit.ly/smm-tracking

22. Advanced Reporting
(Refer to Excel Spreadsheet)

23. Questions?

24. Connect with Steve Wiideman
Wiideman has been working with Search Engine Optimization Since 2003
and authored several eBooks on the topic while working with
Fortune 100 & 500 organizations.
He has been featured in Entrepreneur Magazine, Response
Magazine, National Journal, Visibility Magazine and many industry
blogs, including the Marketing Sherpa Blog.
He is currently a consultant to several corporate brands. In
2011, Wiideman is working with his team on That Training Guide, an
Internet Marketing private membership site.
Sign up free for 14 days at http://www.thattrainingguide.com/
Steve Wiideman
www.SEOSteve.com
Facebook.com/stevewiideman
P. (562) 732-4417 @seosteve
E. info@seosteve.com