My presentation at #Pubcon New Orleans

1. By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas
Google Authorship
& AuthorRank for
Content Marketers

2. Google
Authorship
Verifying the
authorship of
content using
Rel=“author” and
Google Plus account.
@seosmarty

3. Google
Authorship
Verifying the
authorship of
content using
Rel=“author” and
Google Plus account.
Google
AuthorRANK
Using author
information
to rank
web pages
@seosmarty

4. Google
Authorship
Collecting
information
Google
AuthorRANK
@seosmarty

5. Google
Authorship
Collecting
information
Google
AuthorRANK
Using the info to
affect rankings
@seosmarty

6. Google
Authorship
PRESENT
Google
AuthorRANK
@seosmarty

7. Google
Authorship
PRESENT
Google
AuthorRANK
FUTURE
@seosmarty

8. Google Authorship is used to help Google
identify *real* people behind the content
@seosmarty

9. Google AuthorRank will be used to utilize
various signals to measure each author’s
authority (and thus their content quality)
@seosmarty

10. Why bother?
@seosmarty

11. >>>Which one would you click?<<<
@seosmarty

12. >>>Look at the average position and
the unbelievable click-through for
some of my verified content!<<<
@seosmarty

13. Why bother?
(1)
***Authorship gives
content marketers
competitive
advantage***
@seosmarty

14. Why bother?
(2)
***Prevent Google
from assigning your
content to someone
else***
@seosmarty

15. Why bother?
(2)
***Prevent Google
from assigning your
content to someone
else***
@seosmarty

16. @seosmarty

17. @seosmarty

18. Google
*Authorship*:
Claim Your Content
with Google +
@seosmarty

19. 1. Google Plus account
 Set up Google Plus account
@seosmarty

20. 1. Google Plus account
 Set up Google Plus account
 Google + profile pic = recognizable headshot
@seosmarty

21. 1. Google Plus account
 Set up Google Plus account
 Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
@seosmarty

22. 1. Google Plus account
 Set up Google Plus account
 Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
 Your article has your name ("By Your Name").
@seosmarty

23. 1. Google Plus account
 Set up Google Plus account
 Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
 Your article has your name ("By Your Name").
 Your byline name = the name on your Google+
profile.
@seosmarty

24. 1. Google Plus account
 Set up Google Plus account
 Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
 Your article has your name ("By Your Name").
 Your byline name = the name on your Google+
profile.
3. Tie the two
 Each of your articles links to G+ Profile with
rel=author at the end
@seosmarty

25. 1. Google Plus account
 Set up Google Plus account
 Google + profile pic = recognizable headshot
2. “Author”-Optimize your content
 Your article has your name ("By Your Name").
 Your byline name = the name on your Google+
profile.
3. Tie the two
 Each of your articles links to G+ Profile with
?rel=author at the end
 Your email address on the same domain as your
content (& it’s verified)
 OR Your domain is linked to from “Contributor
to” section on your G+ profile
@seosmarty

26. 4. Get added to many, many Google Plus
circles
@seosmarty

27. 4. Get added to many, many Google Plus
circles
@seosmarty

28. Google
*AuthoRank*:
Connect to other
Authors
@seosmarty

29. …the reputation of a particular agent, and
therefore the reputational score assigned to the
particular agent, should depend not just on the
number of references to the content signed by the
particular agent, but on the importance of the
referring documents and other agents…
@seosmarty

30. @seosmarty

31. …the reputation of a particular agent, and
therefore the reputational score assigned to the
particular agent, should depend not just on the
number of references to the content signed by the
particular agent, but on the importance of the
referring documents and other agents…
@seosmarty

32. …the reputation of a particular agent, and
therefore the reputational score assigned to the
particular agent, should depend not just on the
number of references to the content signed by the
particular agent, but on the importance of the
referring documents and other agents…
@seosmarty

33. EGO BAIT:
Target your content marketing to authors
@seosmarty

34. Egobait is content which is created to attract
the attention of a specific person or group of
people by making them look good.
@seosmarty

35. @seosmarty

36. @seosmarty

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42. @seosmarty

43. Optimizing Egobait Content for
Authors:
 Mention brand names and online monikers;
 Mention FULL names when referencing people;
 Send “trackbacks”
@seosmarty

44. SELECTIVE (!)
GUEST BLOGGING:
Bring your author brand to powerful sites
@seosmarty

45. @seosmarty

46.  Start building your author profile NOW.
(If you own a business, identify your best authors and
build several author brands)
 Make sure to claim your authorship with Google Plus:
Make sure your byline is always connected to your G+ page
(and Your G+ Contributor section links to that guest post)
 Identify powerful authors in your niche and start
building your relationships with them now!
@seosmarty

47. Contact us: 518-270-0854
Ann Smarty
@seosmarty
@seosmarty