My Pubcon Las Vegas presentation on choosing an effective and creative Google Author photo without hurting your Authorship search results

1. IS THERE A
PERFECT
AUTHOR PHOTO?
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas

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7. So how to make the most of
your Google author photo?
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8. OFFICIAL RULES
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9. Only a real *recognizable*
headshot will do
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13. There’s no place for even
*partial* anonymity
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16. You’ll see your Authorship in
Google search only if you
follow the “no anonymity” rule
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17. CHANGING
PROFILE PHOTO
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18. • It takes about 3 weeks for Authorship
markup to show up in SERPs after first
verified
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19. • It takes about 3 weeks for Authorship
markup to show up in SERPs after first
verified
• It takes seconds for a NEW photo to appear
in SERPs after you change your Google Plus
profile pic
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20. It takes from a couple hours to a day for
your Google Profile pic to be removed from
SERPs once you start using a non-human pic
as Google Plus profile pic
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21. STAND OUT?
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22. PROBLEM: We
don’t really have
clear “photo”
guidelines
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24. What seems to
work so far?
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26. OTHER
OPTIONS?
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27. Heatmap study by James Breeze (2009)
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28. Heatmap study by Bunnyfoot.com (2006)
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30. KEY:
CONSISTENCY
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32. Ann Smarty
@seosmarty
Contact us: 518-270-0854
@seosmarty