1. SEO - Pro SEO Tips For A Better Website
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By BNI – 004 - http://www.whitehat-seo.co.uk/
You will never escape the stark reality of having to rely on your own ability to smartly implement
something like SEO and choose what is best for your company as you go forth. Perhaps one of the most
challenging periods is in the beginning when confusion and doubt tend to run high.
Since you are new, then unless you have read and learned something you will be facing great
uncertainty. The amount of knowledge and information you have to take-in looks intimidating, too, and
that is assuming you know where you should start. When it comes to fouling-up or committing mistakes,
take a look at anything else you may do and you will see mistakes are totally normal. Those who have
been at it for longer have made their mistakes, and now they do not make so many of them. If you pay
close attention to what transpires in this article, then you will be able to add significantly to your results.
Content is the most important part of SEO strategy. Your content needs to be well-written, fresh,
unique, a proper length and contain your keywords. It needs to be grammatically correct. When you
content is well written, you will find a lot of success doing search engine optimization.
If your site is a business site, try to get the owner or the CEO to start blogging or being more active on
the website. People like hearing from the big guy himself.
A great way to improve your search engine optimization is to use keywords within your HTML tag. The
title tags have more weight than any other words that appear on the page. Try to use strong keywords
to get the best results.
2. Ask yourself questions like, "What will trigger a person to search for my site?" Then make sure that you
use the words you come up with in multiple places throughout your site. These keywords should be
added in content and titles, but be careful of overusing these keywords since search engine might label
it as spam, which would drop your ranking.
To increase your ranking on search engines, be sure to include a large number of keywords in the
"metatag" section of your site. Search engines will be able to see these meta tags and you will show up
in a much larger amount of searches. If your website is about eyewear, some good keywords to include
might be "glasses," "eye glasses," and "glases."
By enrolling your website in Yahoo! and Google's free local listing service, you can increase site
exposure. Utilizing free listing services will help you increase traffic and search engine rankings. Don't
turn away free publicity.
If the content of your website is comprised mostly of videos, you should know that search engine
crawlers have a difficult time tracking videos without additional help. Better SEO can be achieved by
making a sitemap that includes your videos. It will be easier for crawlers to properly index this way.
Websites that are using image links will be well served by including an 'alt' tag for their links to improve
their rankings. You replace images with these tags if the visitor wants to disable image displays. By
including keywords in alt tags, you can improve your search results ranking a lot.
Exercise caution on a shared server. Be certain not to use the same proxy that a banned website has
used. Sharing a proxy with a banned site or a site that has been deemed spammers could negatively
affect your ratings, and thus not get you the traffic you desire.
3. Before you start working with SEO, you need to understand web analytics. This software is essential, as
it allows you to determine which parts of your campaign are generating your revenue and which ones
waste money.
If you have ezines or articles you should backlink them to your webpages. Ezines will be saved forever
and they can be accessed forever. Someone may find you years later!
Make sure you know all about the company when paying someone to do SEO for you. There are a lot of
fly-by-night SEO and internet marketing companies out there that charge exorbitant prices for sloppy
work. Do your research by verifying claimed expertise, double-checking testimonials and speaking with
those who have hired your potential consultants before. This can save you a lot of money and headache.
So... What's Next ?
To learn more about SEO, Click Here: http://www.whitehat-seo.co.uk/
