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What is Google Panda Update?




                      www.seosailor.com
Google Panda is a change to Google's search results ranking
algorithm that was first released in February 2011. The change aimed
   to lower the rank of "low-quality sites" or "thin sites "and return
higher-quality sites near the top of the search results. Google Panda
 affects the ranking of an entire site or a specific section rather than
                  just the individual pages on a site.




                                                        www.seosailor.com
Total Google Panda updates from 2011 to current:
 •Panda 1.0 – February 24, 2011
 •Panda 2.0 – April 11, 2011
 •Panda 2.1 - May 9, 2011
 •Panda 2.2 – June 18, 2011
 •Panda 2.3 – July 22, 2011
 •Panda 2.4 – August 2011
 •Panda 2.5 – Sept. 28, 2011
 •Panda 3.0 – October 2011
 •Panda 3.1 – November 18, 2011



                                          www.seosailor.com
•Top Heavy Update – January 19, 2012
•Panda 3.2 – January 25, 2012
•Panda 3.3 – February 27, 2012
•Google Venice – February 27, 2012
•Matt Cutts Announces Over-Optimization Penalty – March, 16 2012
•Google Panda 3.4 – March 23, 2012
•Google Panda 3.5 – April 19, 2012
•Google Penguin – April 24, 2012
•Google Penguin 2 – May 26, 2012
•Google Panda 3.7 – June 8, 2012




                                              www.seosailor.com
•Google Panda 3.8 – June 25, 2012
•Bad Link Warnings Update – July 20, 2012
•Google Panda 3.9 – July 24, 2012
•Google Panda 3.9.1 – August 19, 2012
•Google Panda 3.9.2 (4.0?) – September 18, 2012
•Google Panda 20 – September 27, 2012
•Google Penguin 3 – October 5, 2012
•Top Heavy 2 – October 9, 2012
•Google Panda 21 – November 5, 2012
•Google Panda 22 – November 21, 2012
•Google Panda 23 – December 21, 2012
•Google Panda 24 – January 22, 2013


                                              www.seosailor.com
What factors Google put you in Panda Jail?

•A low amount of original content on a page or site.
•High bounce rate on page or site.
•High % of duplicate content
•Page content (and page title tag) not matching the search queries a page
does well for.
•Low or no quality inbound links to a page or site
•Low % of users returning to a site




                                                        www.seosailor.com
How to come out of Panda?

•Work on the content, make articles with word count more than 700.
•maintain a keyword density of less than 2
•Have the H1, H2 and H3 tags the right way (preferably with the keyword).
•Use Google plus widget.
•Use images with alt tags and videos.
•Bookmark a lot from different accounts.
•Remove duplicate content
•Have a clear website structure with less than 100 internal/external links in
any page.
•Promote your content on social media including Twitter and Facebook.

                                                           www.seosailor.com
If you find someone spamming what to do?

If you believe that another site is abusing Google's quality guidelines,
please report that site at
https://www.google.com/webmasters/tools/spamreport.




                                                         www.seosailor.com
www.seosailor.com
www.seosailor.com

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What is google panda update

  • 1. What is Google Panda Update? www.seosailor.com
  • 2. Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites "and return higher-quality sites near the top of the search results. Google Panda affects the ranking of an entire site or a specific section rather than just the individual pages on a site. www.seosailor.com
  • 3. Total Google Panda updates from 2011 to current: •Panda 1.0 – February 24, 2011 •Panda 2.0 – April 11, 2011 •Panda 2.1 - May 9, 2011 •Panda 2.2 – June 18, 2011 •Panda 2.3 – July 22, 2011 •Panda 2.4 – August 2011 •Panda 2.5 – Sept. 28, 2011 •Panda 3.0 – October 2011 •Panda 3.1 – November 18, 2011 www.seosailor.com
  • 4. •Top Heavy Update – January 19, 2012 •Panda 3.2 – January 25, 2012 •Panda 3.3 – February 27, 2012 •Google Venice – February 27, 2012 •Matt Cutts Announces Over-Optimization Penalty – March, 16 2012 •Google Panda 3.4 – March 23, 2012 •Google Panda 3.5 – April 19, 2012 •Google Penguin – April 24, 2012 •Google Penguin 2 – May 26, 2012 •Google Panda 3.7 – June 8, 2012 www.seosailor.com
  • 5. •Google Panda 3.8 – June 25, 2012 •Bad Link Warnings Update – July 20, 2012 •Google Panda 3.9 – July 24, 2012 •Google Panda 3.9.1 – August 19, 2012 •Google Panda 3.9.2 (4.0?) – September 18, 2012 •Google Panda 20 – September 27, 2012 •Google Penguin 3 – October 5, 2012 •Top Heavy 2 – October 9, 2012 •Google Panda 21 – November 5, 2012 •Google Panda 22 – November 21, 2012 •Google Panda 23 – December 21, 2012 •Google Panda 24 – January 22, 2013 www.seosailor.com
  • 6. What factors Google put you in Panda Jail? •A low amount of original content on a page or site. •High bounce rate on page or site. •High % of duplicate content •Page content (and page title tag) not matching the search queries a page does well for. •Low or no quality inbound links to a page or site •Low % of users returning to a site www.seosailor.com
  • 7. How to come out of Panda? •Work on the content, make articles with word count more than 700. •maintain a keyword density of less than 2 •Have the H1, H2 and H3 tags the right way (preferably with the keyword). •Use Google plus widget. •Use images with alt tags and videos. •Bookmark a lot from different accounts. •Remove duplicate content •Have a clear website structure with less than 100 internal/external links in any page. •Promote your content on social media including Twitter and Facebook. www.seosailor.com
  • 8. If you find someone spamming what to do? If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. www.seosailor.com