ebook seo và internet

2. SEO-SEARCH ENGINE OPTIMIZATION
• SEO is an act of to make a
website rich for Search Engines
and Visitors.
• SEO simply get the Website
Ranking Higher.

3. IM- INTERNET MARKETING
• Internet Marketing is the area
where you can add or place
yours ad’s on the website.
• Here you can create cache
words and banners for
promoting yours website or
campaign.

4. Scope of SEO
SEO
Web Developers Content Writers PPC Web Master Net Marketing

5. Robots- Robots.txt
• It is the automatic program
which traverse on the web using
hyper linking environment.
Caching
Caching is the process Reading and
Updating of Database or WebPages.
Indexing
Storing of Web pages into Search Engine
By crawler.

6. CRAWLER
Google BOT Yahoo Slurp MSN BOT
All the Search Engines have its own Crawler

7. Search Engine Relation Chart
• Google
Ask jives i-won
Hot bot
Google
Netscape
D-moz AOL Search
Go
Main Search Result
Secondary Search
Directory Result
For Paid List

8. Key Word Research
Content Optimization
Keyword Density
Keyword Proximity
Keyword Prominence
Semantics
Tools Google Ad words Toolbar
Net Tracker
Key Word Discovery

9. On-Page Optimization
•Title Tag
•Meta Tagging
•Page Emphasis
•Flash
Off-Page Optimization
Optimization
Linking One Way
Reciprocal
3 Way
Multi-lingual

10. Web Analytics
Log Based Approach Page Tagging
Software Related Automatic Visitors
Automatic Visitors Google Analytics
Robots Information Web Trends
Net Tracker OMNITURE
Urchin Browser Base

11. Google Webmaster Central
• Shows the Statistics of
Automatic visitors.
• Robots/Crawler information.
Create Sitemap.xml
Configuration Verification Code
Upload
About 50,000 Url are placed in 1 page

12. Market Plan
SEM
Banner Marketing
Email Marketing
Affiliate Marketing
Google Ad words
Visitors Behavior
Email
Bidding/PPC
Banners
SMS/Affiliate

13. Google Ad words
Create Account
Pay Billing/USD 5
Create Campaign
Fix the Bid
Target Your Ad
Live Your Ad

14. Google Analytics
Create Account
Enter Site Url
See the Statistics
It shows the Statistic of Real time Visitors
Benchmarking
Map Overlay
Bounce Rate
Unique Visitor

15. Know about SEO & I.M
• For any queries please contact
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