3 Online Marketing Lies, lies, Damm Lies and Statistics
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This is a presentation taken from 171 analytics accounts showing trend data across source, medium, mobile, conversions etc.
![Who am I? Who am I? Neil Walker Twitter: @theukseo Current Position: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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3 Online Marketing Lies, lies, Damm Lies and Statistics
- 1. Three kinds of Online Marketing lies: Lies, Damn Lies, and Statistics.
- 3. CTO for Domain Invest (US)
- 6. Caveat 171 Google Analytics Accounts- 106 SEO (Only)Clients- 65 PPC & SEO Clients- Avg. Figures have been used in most cases- We have the assumption that Goals have been set up correctly for each site. External Sources - Hitwise (create a baseline)
- 7. Setting the Data against a Baseline
- 11. Search Engine Share 2% Difference in Google 2% Difference between Yahoo and Bing Combined
- 12. Search Engine Share v Time
- 13. If Google produces the lion share of the traffic, should I focus on the others?
- 16. What Online Marketing Channels should I focus on?
- 18. Example site using Social Engagement
- 19. Which Marketing channel will produce direct sales?
- 20. Website Traffic Sources Conversion
- 21. What influence will Search & Social have on my Traffic?
- 22. Direct Traffic & Conversion = Brand Awareness
- 23. If Social Media sites help towards my Brand, where should I put my focus?
- 24. Website Traffic Sources Social
- 25. Website Traffic Sources Social
- 26. Website Traffic Sources Social
- 27. Will Social Website be able to provide me with direct sales?
- 28. Sources – Social CVR %
- 29. How important is having a mobile friendly website?
- 30. Is this the year for Mobile?
- 31. Is this the year for Mobile?
- 32. Do Mobile users create sales?
- 34. What impact will my business have if my site doesn’t work correctly?
- 36. 9% is mobile traffic
- 37. 3% of this traffic converts
- 39. Where should I place my priorities, if I want to make a mobile site or APP?
- 41. 1% Drop for Iphone
- 44. Where do my Mobile Visitors come from?
- 46. Which Mobile channel will create direct sales?
- 47. MobileVisitor Medium v’s Conversion
- 48. For desktop users, which Browsers should I ensure my site works with?
- 50. Most Popular Desktop Browser Since April 11 1% Drop in IE 5% Drop in Safari 5% Increase in Chrome 1% Increase in Firefox
- 51. Time on site
- 52. What's the most popular week in a month for traffic and Sales?
- 53. Week in the Month
- 54. What's the most popular day in a week for traffic and Sales?
- 55. Day of the week
- 56. What's the most popular hour in a day for traffic and Sales?
- 57. Hour in the Day
- 58. Long Tail Traffic – Pre Google Instant 166,699 Keywords From Analytics 2010
- 59. Does Long tail still Exist? Is it still useful to me?
- 60. Long Tail Traffic – Desktop 284592Keywords From Analytics Aug - 2011
- 61. Long Tail Traffic – Mobile 39931Keywords From Analytics Aug - 2011
- 62. How much is my traffic worth?
- 65. Conclusion
- 68. Mobile Traffic Converts at a lower percentage
- 69. Key channel is search
- 72. Thank You Twitter/theukseo www.justsearch.co.uk www.getupdated.com www.seohosting.co.uk www.seomad.com
Notas do Editor
- Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
- Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
- According to latest research from Gartner on mobile phones being shipped out for sale Symbian secured 37.6 Percent market share, followed by Android's 22.7 Percent share, and BlackBerry OS with 16 Percent of the market. In 2011, the number of smartphone shipments around the world will explode to nearly 468 million units.
- According to latest research from Gartner on mobile phones being shipped out for sale Symbian secured 37.6 Percent market share, followed by Android's 22.7 Percent share, and BlackBerry OS with 16 Percent of the market. In 2011, the number of smartphone shipments around the world will explode to nearly 468 million units.
- According to latest research from Gartner on mobile phones being shipped out for sale Symbian secured 37.6 Percent market share, followed by Android's 22.7 Percent share, and BlackBerry OS with 16 Percent of the market. In 2011, the number of smartphone shipments around the world will explode to nearly 468 million units.