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Social Signals & SEO
- 1. Search, Social and Street Fighter A Correlation Study Do signals from social media networks affect search engine rank? Rich Kirk Head of SEO, Performics
- 2. Search, Social and Street Fighter A Correlation Study Do signals from social media networks affect search engine rank? Rich Kirk Head of SEO, Performics
- 3. Search, Social and Street Fighter A Correlation Study Is there a correlation between visibility in natural search and a website’s social media equity? Rich Kirk Head of SEO, Performics
- 4. SEO Visibility... You need a big dataset
- 5. And lots of social data... • Facebook Likes • Facebook Shares • Facebook Comments • Tweets • +1s • Stumbles • Delicious bookmarks • LinkedIn shares
- 6. For some big name UK sites...
- 7. My Dataset Domain Social Links By Referring SEO s Channel Links, Visibility Domains Score etc
- 8. Lets pose some questions... Is there a correlation between visibility in natural search and a website’s social media equity?
- 13. Lets pose some questions... Why can’t we say conclusively that social equity is impacting visibility in natural search?
- 14. A basic theory... Increased Social Links Visibility in SERPs Data we’ve seen proves no conclusive link...
- 15. A Better theory...? Increased Great Normal Visibility in Content Links SERPs Social Links
- 16. A more realistic theory...? Increased Great Normal Visibility in Content Links SERPs Social Links
- 17. Unfortunately it doesn’t prove this... Increased Great Normal Visibility in Content Links SERPs Social Links
- 18. A concrete example... July 2011
- 20. Does this boost domain SEO Visibility...? Over 80% of all next.co.uk social links point at Roland Well over 70’000 social links No game-changing uplift in links
- 21. Does this boost domain SEO Visibility...? ...Not really Big social link surge ≠ a big rankings jump
- 22. Lets pose some questions... Why all the fuss about social & SEO?
- 23. Think of relevance as a currency... Webmasters 140 million domains 800 million Facebookers 7 billion people
- 24. Think of relevance as a currency... Webmasters 140 million domains 800 million Facebookers 7bn people worldwide ??tn site interactions
- 25. So what...? Don’t succumb to the hype around social links = SEO
- 26. Get Positive RoI from Social Think about the half life of socially sourced content
- 27. Get Positive RoI from Social Think about the half life of socially sourced content
- 28. High 20+ product reviews on major retailers websites Return on Investment Conducting consumer research Discounting through social media Generic Tweeting Low Short Long Half Life of Content
- 29. Thanks. Dataseton Google+ Blog @ performicsworldwide.com Rich Kirk Head of SEO, Performics