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Really Targeted Outreach from Richard Baxter (SEOgadget)
1.
Targeting Your Target Audience
with Twitter Data Richard Baxter Founder, SEOgadget.com
2.
The not-very-inbound way to
market your site.
3.
4.
5.
6.
7.
8.
Crap marketing does not
work.
9.
10.
Let's do some
real marketing…
11.
I want to
find out where my target market is
12.
I want to
find out what they are sharing
13.
I want to
know who to contact
14.
I want my
stuff to be a success
15.
Really targeted outreach Who
are you targeting? What are your target audiences sharing? Identify + recruit Be there influencers Search: "really targeted outreach"
16.
How SEOgadget uses #RTO
17.
50 45 40 35 30 25 20 15 10 5 0 Count of Domain
18.
30 25 20 15 10 5 0 Count Of Occurrenc e
19.
20.
21.
22.
23.
24.
80 70 60 50 40 30 20 Count of shares 10 0 Data: Websites shared
by CTOs based in London on the 10th October 2013
25.
800 600 400 200 0 instagram.com facebook.com youtube.com foursquare.com pinterest.com twitpic.com vine.co
26.
Authentic websites. Relevant audience.
27.
Those sites are
better for SEO, too.
28.
80 70 60 50 Twitter Shares 40 Google Search Results 30 20 10 0 Average
Domain Authority
29.
Did you notice
we didn’t use Google?
30.
Here's how to
do it.
31.
32.
http://seogadget.com/tools/seogadget-for-excel/
33.
Fetch your data.
34.
35.
36.
GO TO: https://dev.twitter.com/apps/new
37.
Find your audience
38.
39.
40.
41.
#MozCon
42.
How do I
find out what these people are sharing?
43.
44.
filter:links from:someone OR from:someone else OR
from:some other person
45.
So, you just
need to build a search query in twitter.
46.
http://bit.ly/followerwonkfetcher
47.
48.
Click run!
49.
50.
51.
Now your analyst
can work with the data in Excel.
52.
http://bit.ly/seog48
53.
54.
Know who to
contact.
55.
Author Followers Tweet User Entity Data Shared URL Domain Social stuff
56.
#MozCon
57.
use: tools.seogadget.co.uk or
tools.seogadget.co.uk/use_api
58.
59.
60.
The results of
my own outreach with this data…
61.
0 blog.bufferapp.com blog.mindjet.com techcrunch.com instagram.com mashable.com blogs.hbr.org advanced-… joel.is news.blinkbox.com gawker.com venturebeat.com performinsider.com blog.lift.do saastr.com worldobserveronline… variety.com thenextweb.com kottke.org lifehacker.com zenhabits.net siliconangle.com blog.kissmetrics.com blog.kippt.com stratechery.com ibeconnects.com sfy.co jonyiveredesignsthin… en.wikipedia.org online.wsj.com science.time.com cmo.com brw.com.au twitpic.com business.time.com readwrite.com songza.com blog.hubspot.com isotropic.org unbounce.com blog.trendrr.com m.vanityfair.com econsultancy.com mobile.smashingma… exp.lore.com michaelhyatt.com hollykl.newsvine.com blog.capwatkins.com elitedaily.com resources.limelight.c… websuccessteam.com latinafatale.com vooza.com wronghands1.wordp… supportops.co e27.co blog.contentforest.com videos.digg.com jobs.bufferapp.com 50 45 40 35 30 25 20 Count of Domain 15 10 5
62.
63.
64.
65.
66.
67.
You want your
stuff to be a success.
68.
Don’t ask your colleagues
to share your stuff.
69.
Recruit the input
of an expert and do the outreach first
70.
71.
72.
73.
74.
Never Fail Outreach: Discovery Creative Planning Proof
of Concept Stakeholder Recruitment http://seogadget.com/never-fail-content-promotion/ Production Placement
75.
Thank you for
listening! seogadget.com/blog
76.
makes no warranties,
express, implied or statutory, as to the information in this presentation.
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