Asif Anwar's presentation on Introduction to Keyword Research - http://www.seoppcsmm.com

1. Keyword Research Introduction
Presented by: Asif Anwar

2.  Learning about SEO since the meta age, i.e. 2001
 Started Professional SEO in 2003
 Started Multilingual SEO in 2005
 Started PPC in 2008
ASIF ANWAR
@SEOExpertBD
/asifanwarpathik  Started Social Media Marketing in 2007
www.seoppcsmm.com

6.  Identify your products and service
 Identify your brand value
 Identify your competition
 Identify your target markets (B2C vs. B2B)
 Identify you potential products (Verticals)
 Get your keyword data from:
◦ Google Webmaster Tools
◦ Google Analytics or other Web Analytics Tools
◦ Google AdWords PPC Keywords
◦ You competitors’ keywords

7.  Product or Service Keywords (MP3 Player)
 Brand Keywords (Sony MP3 Player)
 Modifier Keywords (Portable MP3 Player)
 Entity Keywords (MP3 Player Shop)
 Geographic Keywords (MP3 Player Shop in Dhaka)
 Demographic Segmented Keywords (Pink MP3 Player for Women)
 Call to Action Keywords (Buy MP3 Player)
 Educational Keywords (How to buy MP3 Player)
 B2B Keywords (MP3 Player Wholesale)

8. Pre-words Core-words Post-words
 Modifier (Portable) • Major Product (Bag) • Entity (Shop)
 Brand (Gucci) • Major Service • Geographic (Dhaka)
 Geographic (Dhaka)
• B2B Keywords • Demographic (Men’s)
 Demographic
(Men’s) • Call to action (Buy)
 Call to action (Buy)
 Educational (How to)
• Leather Bag
• Ladies Leather Bag
• Ladies Leather Bag Shop
• Ladies Leather Bag Shop in Dhaka
• Gucci Leather Bag Company in Dhaka
• Buy Leather Bag in Dhaka

9. Use http://bit.ly/3colkwcomgen or http://www.rolbe.com/keyword_combiner.htm
Or use IBP
9.X’s
Keyword
Combination
Generator
Tool

12.  Popular Keywords have high competition (not always)
 Popular Keywords don’t sell or convert well
 Popular keywords are very good for reputation and branding
 Highly competitive keywords are hard to beat
 Highly competitive keywords are also those keywords that
sells, assuming that the industry is mature enough
 Trying to beat global competition can take you years of efforts
 Finding the best match for your identity is a good option, even
if it is a long keyphrase or belong to long tail keyword
category
 B2B Keywords are the ones that businesses will use, not
general public. So, they might be less popular than other
similar keywords

13.  KRA on Search Engine Guide: http://www.searchengineguide.com/stoney-
degeyter/comprehensive-guide-to-keyword-research.php
 KRA on SEOMoz: http://www.seomoz.org/blog/10-steps-to-advanced-keyword-research
 BIMPA Group in Facebook: https://www.facebook.com/groups/bimpa/
 Microsoft Ad Intelligence for MS Excel (Video) http://advertising.microsoft.com/small-
business/adcenter-downloads/advertising-intelligence/overview
 This Slide: http://bit.ly/gbg-dhk-keyword-research
 Advanced Keyword Research Slide: http://bit.ly/advanced-keyword-research

14. Thank You for Your Time