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POSITION, SEARCH, EXPOSE,  CONVERT, REVIEW, TRACK By EDWARD CHONG Online Business Analyst WEB : www.searchenginesservices.com BLOG: seodaddy.blogspot.com POSITION, SEARCH, EXPOSE,  CONVERT, REVIEW, TRACK POSITION, SEARCH, EXPOSE,  CONVERT, REVIEW, TRACK POSITION, SEARCH, EXPOSE,  CONVERT, REVIEW, TRACK
INTERNET REVOLUTION
OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
"WHO"- SEARCH ENGINES
What is Search Engines Marketing? ,[object Object],[object Object],[object Object],Organic/ Natural Search PPC, PPV, PPA
NATURAL SEARCH ADS “ leather seat”
PAY-PER-CLICK ADS “ monorail”
Why SEM ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Statistics & Activities
Search Statistics & Activities
Search Statistics & Activities
Search Engines Ranking Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Track & Review
Track & Review MAP Overlay New & Return Visitors
Track & Review Visitors  Time spent on site
Track & Review Traffic Sources  Search Terms
Track & Review Top Landing Pages  Top Exits Pages
Track & Review Site Overlay  Goals Conversions
Track & Review Conversion Rate  Goal Funnel Visualization
How "conversion" works WEBSITE  RANKING To obtain top positions in Search Engines (Google, Yahoo! & Live.com) BUSINESS  VISIBILITY To Create as much as Website Visibility on marketing channels.
How "conversion" works CONVERSIONS To convert Website traffics and visitors into Website Business Leads or purchase customers REVIEW &  MAINTAIN To review and maintain performances.
SEARCH ENGINES OPTIMIZATION -  5 MAIN ROLES SEO SETUP  RETAIN REVIEW EXPOSURE CONVERSION
 
OUR FUTURE
 
7,646 viewers  80 Countries  EXPOSURE!
8,702 viewers  117 Countries  EXPOSURE!
SEO WORKFLOW SE Coordinator: SE Submission SE Coordinator: SERP SE Marketer:  SEO Assessement Monitoring of relevancies (keywords, Title & Description) Back links checks  Competitors analysis Monthly ranking analysis Keyword density analysis  Anchor text analysis Internal link check Site structures review Site Contents & Graphics Analysis 2 weeks Search Engines Results Page Page indexing Analysis  Search Engines Submission
SEO WORKFLOW SEO Maintenance Continuing content development Inbound Link Building   Development of Qualified Links Outbound Link Building   Content Writing & Freshening Article Submissions Ongoing Page Submission Generate Reciprocal Links  Graphic Enhancements Monthly Ranking Report   Make Adjustments to Site  Title and Description improvement Keyword Effectiveness Indexing (KEI)   Link Site Within Network
CHARGING MODEL WEBSITE ANALYSIS & SEO SETUP SEARCH ENGINES SUBMISSIONS (GOOGLE, YAHOO!, MSN, etc) ,[object Object],[object Object],[object Object],MANDATORY RM100 MANDATORY RM500 (Charged only when RANKING shown i.e “NO RANK, NO  CHARGE”
CHARGING MODEL MAINTAIN RANKING, REVIEW & MONITOR 1) Development of Qualified Links 2) Content and Website Structure Analysis 3) Content Freshening 4) Ongoing Page Submission 5) Graphic Enhancements 6) Inbound & Outbound Link Building 7) Title and Description improvement 8) Keyword Effectiveness Indexing (KEI) 9) Search Engines Ranking Reports 10) Website Traffic & Statistic Reports OPTIONAL (Recommended) RM500 (Charged only when RANKING shown i.e “NO RANK, NO CHARGE”

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Search Engines Ranking Presentation (Reseller)

  • 1. POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK By EDWARD CHONG Online Business Analyst WEB : www.searchenginesservices.com BLOG: seodaddy.blogspot.com POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK
  • 3.
  • 5.
  • 6. NATURAL SEARCH ADS “ leather seat”
  • 7. PAY-PER-CLICK ADS “ monorail”
  • 8.
  • 9. Search Statistics & Activities
  • 10. Search Statistics & Activities
  • 11. Search Statistics & Activities
  • 12.
  • 14. Track & Review MAP Overlay New & Return Visitors
  • 15. Track & Review Visitors Time spent on site
  • 16. Track & Review Traffic Sources Search Terms
  • 17. Track & Review Top Landing Pages Top Exits Pages
  • 18. Track & Review Site Overlay Goals Conversions
  • 19. Track & Review Conversion Rate Goal Funnel Visualization
  • 20. How "conversion" works WEBSITE RANKING To obtain top positions in Search Engines (Google, Yahoo! & Live.com) BUSINESS VISIBILITY To Create as much as Website Visibility on marketing channels.
  • 21. How "conversion" works CONVERSIONS To convert Website traffics and visitors into Website Business Leads or purchase customers REVIEW & MAINTAIN To review and maintain performances.
  • 22. SEARCH ENGINES OPTIMIZATION - 5 MAIN ROLES SEO SETUP RETAIN REVIEW EXPOSURE CONVERSION
  • 23.  
  • 25.  
  • 26. 7,646 viewers 80 Countries EXPOSURE!
  • 27. 8,702 viewers 117 Countries EXPOSURE!
  • 28. SEO WORKFLOW SE Coordinator: SE Submission SE Coordinator: SERP SE Marketer: SEO Assessement Monitoring of relevancies (keywords, Title & Description) Back links checks Competitors analysis Monthly ranking analysis Keyword density analysis Anchor text analysis Internal link check Site structures review Site Contents & Graphics Analysis 2 weeks Search Engines Results Page Page indexing Analysis Search Engines Submission
  • 29. SEO WORKFLOW SEO Maintenance Continuing content development Inbound Link Building Development of Qualified Links Outbound Link Building Content Writing & Freshening Article Submissions Ongoing Page Submission Generate Reciprocal Links Graphic Enhancements Monthly Ranking Report Make Adjustments to Site Title and Description improvement Keyword Effectiveness Indexing (KEI) Link Site Within Network
  • 30.
  • 31. CHARGING MODEL MAINTAIN RANKING, REVIEW & MONITOR 1) Development of Qualified Links 2) Content and Website Structure Analysis 3) Content Freshening 4) Ongoing Page Submission 5) Graphic Enhancements 6) Inbound & Outbound Link Building 7) Title and Description improvement 8) Keyword Effectiveness Indexing (KEI) 9) Search Engines Ranking Reports 10) Website Traffic & Statistic Reports OPTIONAL (Recommended) RM500 (Charged only when RANKING shown i.e “NO RANK, NO CHARGE”