SlideShare uma empresa Scribd logo

When to edit when to rewrite

•
•
Heather Lloyd-Martin
Heather Lloyd-Martin

In today’s video post, Heather explains the essential differences between SEO editing and SEO copywriting, and when it is best to do one versus the other. A few moments with this fiery, fast-talking Redhead will serve to both edify and clarify, and of course, there are notes for you to reference. So without further ado… heeeeeeeere’s Heather! http://www.seocopywriting.com/content-marketing/seo-editing-vs-copywriting-for-seo-know-the-difference/

NegóciosTecnologia
1 de 8
Baixar para ler offline
SEO Copywriting Tips SEO editing vs. copywriting for SEO - what’s the “best” approach? Presented By: Heather Lloyd-Martin CEO, SuccessWorks
What’s the difference? Keyphrase editing: Adding SEO keywords to existing text. The content is NOT rewritten. Copywriting for SEO: All original content. The keyphrases are typically added during the content creation process.
Keyphrase editing ,[object Object],[object Object],[object Object],[object Object]
Copywriting for SEO ,[object Object],[object Object],[object Object],[object Object]
What are some keyphrase editing tips? Stay tuned for next week’s video...
Thank you! Have additional SEO copywriting or content marketing questions? Does your company need training?
Learn more from SEOCopywriting.com! http://www.seocopywriting.com/blog/
SEO copywriting training, consulting and services Heather Lloyd-Martin [email_address] SEOcopywriting.com Twitter: @heatherlloyd

Recomendados

Starting a Freight Brokerage: Initial/Monthly/Annual Legal Fees and Office Ex...
Starting a Freight Brokerage: Initial/Monthly/Annual Legal Fees and Office Ex...Starting a Freight Brokerage: Initial/Monthly/Annual Legal Fees and Office Ex...
Starting a Freight Brokerage: Initial/Monthly/Annual Legal Fees and Office Ex...Logistics Academy
 
Cash flow and structure in freight brokerages
Cash flow and structure in freight brokeragesCash flow and structure in freight brokerages
Cash flow and structure in freight brokeragesLogistics Academy
 
Freight Broker Training in USA - Presented By - atexfreightbrokertraining.com
Freight Broker Training in USA - Presented By - atexfreightbrokertraining.comFreight Broker Training in USA - Presented By - atexfreightbrokertraining.com
Freight Broker Training in USA - Presented By - atexfreightbrokertraining.comAaron Barnet
 
Job Description of Freight Brokers and Freight Agents
Job Description of Freight Brokers and Freight AgentsJob Description of Freight Brokers and Freight Agents
Job Description of Freight Brokers and Freight AgentsLogistics Academy
 
The Face of Supply Chain in 2025
The Face of Supply Chain in 2025The Face of Supply Chain in 2025
The Face of Supply Chain in 2025San Diego Center for International Trade Development
 
Valuation for beginners ii
Valuation for beginners iiValuation for beginners ii
Valuation for beginners iiEvaHukshorn
 
What you need for IoT: Smarter Methods
What you need for IoT: Smarter MethodsWhat you need for IoT: Smarter Methods
What you need for IoT: Smarter MethodsIvar Jacobson International
 
freight forwarding cargo business plan
freight forwarding cargo business planfreight forwarding cargo business plan
freight forwarding cargo business planHayati Harahap
 

Mais conteúdo relacionado

Destaque

Customer Relationship Management in freight forwarding
Customer Relationship Management in freight forwardingCustomer Relationship Management in freight forwarding
Customer Relationship Management in freight forwardingHeisenberg26
 
Forwarding Manual Business Process
Forwarding Manual Business ProcessForwarding Manual Business Process
Forwarding Manual Business Processwaelsaid75
 
Factors related to freight forwarding in logistic company and supply chain ma...
Factors related to freight forwarding in logistic company and supply chain ma...Factors related to freight forwarding in logistic company and supply chain ma...
Factors related to freight forwarding in logistic company and supply chain ma...Rajesh Roy
 
Functions of freight forwarders
Functions of freight forwardersFunctions of freight forwarders
Functions of freight forwardersSKYWAYS GROUP
 
Freight forwarding presentation
Freight forwarding presentationFreight forwarding presentation
Freight forwarding presentationDanna
 

Destaque (6)

Customer Relationship Management in freight forwarding
Customer Relationship Management in freight forwardingCustomer Relationship Management in freight forwarding
Customer Relationship Management in freight forwarding
 
Forwarding Manual Business Process
Forwarding Manual Business ProcessForwarding Manual Business Process
Forwarding Manual Business Process
 
Factors related to freight forwarding in logistic company and supply chain ma...
Factors related to freight forwarding in logistic company and supply chain ma...Factors related to freight forwarding in logistic company and supply chain ma...
Factors related to freight forwarding in logistic company and supply chain ma...
 
clearing and forwarding agents ppt
clearing and forwarding agents ppt clearing and forwarding agents ppt
clearing and forwarding agents ppt
 
Functions of freight forwarders
Functions of freight forwardersFunctions of freight forwarders
Functions of freight forwarders
 
Freight forwarding presentation
Freight forwarding presentationFreight forwarding presentation
Freight forwarding presentation
 

Mais de Heather Lloyd-Martin

What freelance copywriting services should you offer?
What freelance copywriting services should you offer?What freelance copywriting services should you offer?
What freelance copywriting services should you offer?Heather Lloyd-Martin
 
How to repurpose content across multiple platforms
How to repurpose content across multiple platformsHow to repurpose content across multiple platforms
How to repurpose content across multiple platformsHeather Lloyd-Martin
 
7 Steps To SEO Copywriting Success
7 Steps To SEO Copywriting Success7 Steps To SEO Copywriting Success
7 Steps To SEO Copywriting SuccessHeather Lloyd-Martin
 
SEO Copywriting: Working With Existing Sites
SEO Copywriting: Working With Existing SitesSEO Copywriting: Working With Existing Sites
SEO Copywriting: Working With Existing SitesHeather Lloyd-Martin
 
The Business Case for SEO Content Development
The Business Case for SEO Content DevelopmentThe Business Case for SEO Content Development
The Business Case for SEO Content DevelopmentHeather Lloyd-Martin
 
Copywriting for Search Success: SMX West 2009
Copywriting for Search Success: SMX West 2009Copywriting for Search Success: SMX West 2009
Copywriting for Search Success: SMX West 2009Heather Lloyd-Martin
 

Mais de Heather Lloyd-Martin (7)

What freelance copywriting services should you offer?
What freelance copywriting services should you offer?What freelance copywriting services should you offer?
What freelance copywriting services should you offer?
 
How to repurpose content across multiple platforms
How to repurpose content across multiple platformsHow to repurpose content across multiple platforms
How to repurpose content across multiple platforms
 
Content mullet syndrome
Content mullet syndromeContent mullet syndrome
Content mullet syndrome
 
7 Steps To SEO Copywriting Success
7 Steps To SEO Copywriting Success7 Steps To SEO Copywriting Success
7 Steps To SEO Copywriting Success
 
SEO Copywriting: Working With Existing Sites
SEO Copywriting: Working With Existing SitesSEO Copywriting: Working With Existing Sites
SEO Copywriting: Working With Existing Sites
 
The Business Case for SEO Content Development
The Business Case for SEO Content DevelopmentThe Business Case for SEO Content Development
The Business Case for SEO Content Development
 
Copywriting for Search Success: SMX West 2009
Copywriting for Search Success: SMX West 2009Copywriting for Search Success: SMX West 2009
Copywriting for Search Success: SMX West 2009
 

Último

Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdfSherl Simon
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Lviv Startup Club
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...PRnews2
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansNugget Global
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHelp Desk Migration
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfASGITConsulting
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 

Último (20)

Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate Professional
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business Loans
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your Business
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 

When to edit when to rewrite

  • 1. SEO Copywriting Tips SEO editing vs. copywriting for SEO - what’s the “best” approach? Presented By: Heather Lloyd-Martin CEO, SuccessWorks
  • 2. What’s the difference? Keyphrase editing: Adding SEO keywords to existing text. The content is NOT rewritten. Copywriting for SEO: All original content. The keyphrases are typically added during the content creation process.
  • 3.
  • 4.
  • 5. What are some keyphrase editing tips? Stay tuned for next week’s video...
  • 6. Thank you! Have additional SEO copywriting or content marketing questions? Does your company need training?
  • 7. Learn more from SEOCopywriting.com! http://www.seocopywriting.com/blog/
  • 8. SEO copywriting training, consulting and services Heather Lloyd-Martin [email_address] SEOcopywriting.com Twitter: @heatherlloyd