Google’s Panda Updates are designed to penalize sites with weak content and to reward sites with quality content. Each of the 14 Panda Updates is an attempt to refine Google’s search engine results for the better. Google has around 46 Billion pages currently indexed and more than 80% of penalized websites are still struggling to recover from the update. View the full post here: http://www.seo.com/blog/google-panda-update-up-close-infographic/

1. PANDA UPDATE SE
UP CLO
Google’s Panda Updates are designed
to penalize sites with weak content and Each of the 14 Panda
to reward sites with quality content. Updates is an attempt
to refine Google’s search
engine results for the better.
Google has around
46 BILLION more than
80%
pages currently indexed
HOW TO GET IN GO of penalized websites
OG are still struggling to
LE’ recover from the update
SG
OO
D GR
ACES
1
Produce high quality,
UNIQUE CONTENT
3
AVOID DUPLICATE CONTENT
and scraped pages
2 Get rid of LOW
QUALITY pages 8
Avoid KEYWORD
FLOODING—use language
that sounds natural and edit
4 Become an AUTHORITY pages that break this rule
9
Vary ANCHOR TEXT—
5 Promote content over
SOCIAL MEDIA
Use 5-10 different
keywords and alternate
between them
6 Improve BOUNCE RATE
Focus on HIGH QUALITY
10 BACKLINKS, especially
if you only have low
7 Improve USER EXPERIENCE quality ones
Be patient—the results aren’t immediate
WORLDWIDE WE CONDUCT
88 MILLION Google Analytics is used on
57%
SEARCHES PER MONTH ON GOOGLE of the
top 10,000 websites
RELEASE TIMELINE
PANDA UPDATE
- MAJOR UPDATES
February 24, 2011 Panda 1.0: Thin content, content farms,
high ad-to-content ratios
Percentage of sites hit: 12%
Panda 2.0: Rolled Panda update out to April 11, 2011
all English language search results
Percentage of sites hit: 2%
May 10, 2011 Panda 2.1: No impact data released by
Google, impact seemed to be very low,
minor tweaks
June 16, 2011 Percentage of sites hit: data unavailable
Panda 2.2: Aimed to identify
scraper/content duplicator/spam sites
Percentage of sites hit: data unavailable
July 23, 2011 Panda 2.3: Minor Impact.
Incorporated new signals to help Google
Panda 2.4: Panda rolled out internationally distinguish between high and low quality content
for all languages except Chinese, August 12, 2011 Percentage of sites hit: data unavailable
Japanese and Korean
Percentage of sites hit: 6-9%
September 28, 2011 Panda 2.5: Unknown.
No data released by Google. Some websites
reported huge ranking losses and
October 9, 2011 Google-owned websites (YouTube, Android.com)
Panda 2.5.1 went up in the search rankings
Percentage of sites hit: data unavailable
Percentage of sites hit: data unavailable
Panda 2.5.2 October 13, 2011
Percentage of sites hit: data unavailable
October 19, 2011 Panda 3.0: aka “The Unnoticed Update”
Intended to rectify websites whose
rankings were unfairly punished by the
Panda 3.1: Minor update November 18, 2011 original Panda update
Percentage of sites hit: <1% Percentage of sites hit: data unavailable
Panda 3.2: Data refresh—meant to January 18, 2012
address issues with previous updates
Percentage of sites hit: data unavailable
February 27, 2012 Panda 3.3: Data refresh---meant to
make results more accurate
Percentage of sites hit: data unavailable
Panda 3.4: Data refresh March 23, 2012
Percentage of sites hit: 1.6%
April 19th, 2012 Panda 3.5: Minor update
Percentage of sites hit: data unavailable
PENGUIN UPDATE April 24th, 2012 Penguin evaluates incoming links to see
if your site involves link schemes intending
to improve rankings.
Panda 3.6: Minor update April 27th, 2012
Percentage of sites hit: data unavailable
http://semandseo.blogspot.com http://www.stonetemple.com http://www.seojunkies.com
SOURCES
http://www.seomoz.org http://www.seroundtable.com http://www.searchenginejournal.com
http://blog.site-seeker.com http://www.eduki.com http://en.wordpress.com/stats/
http://searchenginewatch.com http://searchengineland.com http://www.kbkcommunications.com
http://www.seroundtable.com http://www.seroundtable.com http://www.jeffbullas.com
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