The Evolution of Google's SERPs

•

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A short presentation on the evolution of Google's Search Engine Results Page. From 2006 to November 2013, we can see the changes Google has made and ask important questions on how it will affect the way people use Google and the changes businesses need to be aware of.

Tecnologia Negócios

THE EVOLUTION OF SERPS

http://critical-theory.com/

SERPS IN 2006

http://googlesystem.blogspot.co.uk/2006/03/new-google-serp-really-soon.html

SERPS IN 2008

Top navigation

Ads more prominent

http://churchmarketingonline.com/2008/05/how-do-search-engines-work/

SERPS IN 2010
Maps

Local listings
Review data
http://www.catalystemarketing.com/

THE GROWTH IN MOBILE
Mobile traffic in ExaBytes

6.3

Mobile traffic grew 150% from 2010-2011
Mobile traffic will grow 2,525% in six years
3.8
2.2
0.24
2010

0.6

1.2

2011

2012

2013

http://www.datacenterknowledge.com/archives/2011/02/07/the-mobile-traffic-explosion-and-its-impact/

2014

2015

SERPS IN 2010
Universal search
Structured data

http://www.reprisemedia.com/searchviews/2010/05/reprise-round-up-two-flavors-of-twitter-search-googles-serp-makeover-and-cpc-vs-cpm-ads-on-facebok/

SERPS NOW
Top navigation
Knowledge
graph

SERPS NOW
Google’s own
offerings

Local listings

Ad extensions

SERPS FUTURE

http://moz.com/blog/future-serp-a-glimpse-at-google-2014

SERPS FUTURE

http://searchengineland.com/google-testing-top-banner-ads-174927

WHAT DOES IT MEAN?

B R A MORE GOOGLES
ND
CONTENT

http://searchengineland.com/google-testing-top-banner-ads-174927

CTR IS TO PLAY FOR

I CAN’T WAIT TO SEE HOW
THIS ONE TURNS OUT

THANKS FOR LISTENING 
@seocolin

www.minttwist.com

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The Evolution of Google's SERPs

1. NOVEMBER 2013 THE EVOLUTION OF SERPS

2. THE EVOLUTION OF SERPS http://critical-theory.com/

3. SERPS IN 2006 http://googlesystem.blogspot.co.uk/2006/03/new-google-serp-really-soon.html

4. WHAT IS THAT?

5. SERPS IN 2008 Top navigation Ads more prominent http://churchmarketingonline.com/2008/05/how-do-search-engines-work/

6. GETTING BETTER

7. SERPS IN 2010 Maps Local listings Review data http://www.catalystemarketing.com/

8. THE GROWTH IN MOBILE Mobile traffic in ExaBytes 6.3 Mobile traffic grew 150% from 2010-2011 Mobile traffic will grow 2,525% in six years 3.8 2.2 0.24 2010 0.6 1.2 2011 2012 2013 http://www.datacenterknowledge.com/archives/2011/02/07/the-mobile-traffic-explosion-and-its-impact/ 2014 2015

9. SERPS IN 2010 Universal search Structured data http://www.reprisemedia.com/searchviews/2010/05/reprise-round-up-two-flavors-of-twitter-search-googles-serp-makeover-and-cpc-vs-cpm-ads-on-facebok/

10. SHINY SERPS

11. SERPS NOW Top navigation Knowledge graph

12. SERPS NOW Google’s own offerings Local listings Ad extensions

13. SERPS FUTURE

14. SERPS FUTURE

15. SERPS FUTURE http://moz.com/blog/future-serp-a-glimpse-at-google-2014

16. SERPS FUTURE http://moz.com/blog/future-serp-a-glimpse-at-google-2014

17. SERPS FUTURE http://searchengineland.com/google-testing-top-banner-ads-174927

18. WHAT DOES IT MEAN? B R A MORE GOOGLES ND CONTENT http://searchengineland.com/google-testing-top-banner-ads-174927 CTR IS TO PLAY FOR

19. I CAN’T WAIT TO SEE HOW THIS ONE TURNS OUT

20. THANKS FOR LISTENING  @seocolin www.minttwist.com