German web-directories-compared

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Comparison of 5 popular german web directories. Question: Is it still advisable to publish a website there to get backlinks, or does this form of link building mean a risk for the reputation of a website? The study compares visibility, PageRank and other KPIs of the directories.

Tecnologia Design

German web directories compared
Are they still worth an entry?

Download slides on SEO Südwest

WEB.DE directory

http://dir.web.de

07.08.2012 © SEO Südwest 2012 2

WEB.DE directory

Facts:
Pagerank: 5
1.646 backlinks from 281 domains
Sichtbarkeitsindex (visibility) 4,96
22.500 Google-indexed Pages

Strong domain WEB.DE Payed entries (from 174 € / year)
Catenation with WEB.DE Partially no ranking on entry level
search
Existing since1996

07.08.2012 © SEO Südwest 2012 3

Allesklar.de

http://www.allesklar.de

07.08.2012 © SEO Südwest 2012 4

Allesklar.de

Facts:
Pagerank: 6
11,9 Mio backlinks from 2.844 domains
Sichtbarkeitsindex (visibility) 2,88
91.300 Google-indexed pages

High PR of start page Partially no PR on entry level
Catenation with other directories For business pages only
like meinestadt.de Recent loss of PR (down from 7 to
Free entry possible 6)

07.08.2012 © SEO Südwest 2012 5

dmoz

http://www.dmoz.de

07.08.2012 © SEO Südwest 2012 6

dmoz

Facts:
Pagerank: 5
25.000 Mio backlinks from 1.550 domains
Sichtbarkeitsindex (visibility) 0,14
47 Google-indexed pages

Supposed still to have influence Loss of relevance
on Google quality ranking Only few pages indexed
Difficult to get entry accepted

07.08.2012 © SEO Südwest 2012 7

Suchnase

http://www.suchnase.de

07.08.2012 © SEO Südwest 2012 8

Suchnase

Facts:
Pagerank: 4
241.000 backlinks from 4.600 domains
Sichtbarkeitsindex (visibility) 9,52
408.000 Google-indexed pages

Category pages ranked partially High visibility in comparison with
Free entries other directories

07.08.2012 © SEO Südwest 2012 9

2wid

http://2wid.net

07.08.2012 © SEO Südwest 2012 10

2wid

Facts:
Pagerank: 5
25.000 backlinks from 1.600 domains
Sichtbarkeitsindex (visibility) 5,0
339.000 Google-indexed pages

Free entries No or low ranking on entry level

07.08.2012 © SEO Südwest 2012 11

Resumé
•Decreasing importance of directories in the web
•Except for 2wid and Suchnase most directories have lost in the recent
years
•No or low PR to receive on entry level
•Indirect affects on Google ranking possible (e.g. dmoz)
•Focus on few and most relevant directories

Download slides on SEO Südwest

07.08.2012 © SEO Südwest 2012 12

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German web-directories-compared

1. German web directories compared Are they still worth an entry? Download slides on SEO Südwest

3. WEB.DE directory Facts: Pagerank: 5 1.646 backlinks from 281 domains Sichtbarkeitsindex (visibility) 4,96 22.500 Google-indexed Pages Strong domain WEB.DE Payed entries (from 174 € / year) Catenation with WEB.DE Partially no ranking on entry level search Existing since1996 07.08.2012 © SEO Südwest 2012 3

5. Allesklar.de Facts: Pagerank: 6 11,9 Mio backlinks from 2.844 domains Sichtbarkeitsindex (visibility) 2,88 91.300 Google-indexed pages High PR of start page Partially no PR on entry level Catenation with other directories For business pages only like meinestadt.de Recent loss of PR (down from 7 to Free entry possible 6) 07.08.2012 © SEO Südwest 2012 5

7. dmoz Facts: Pagerank: 5 25.000 Mio backlinks from 1.550 domains Sichtbarkeitsindex (visibility) 0,14 47 Google-indexed pages Supposed still to have influence Loss of relevance on Google quality ranking Only few pages indexed Difficult to get entry accepted 07.08.2012 © SEO Südwest 2012 7

9. Suchnase Facts: Pagerank: 4 241.000 backlinks from 4.600 domains Sichtbarkeitsindex (visibility) 9,52 408.000 Google-indexed pages Category pages ranked partially High visibility in comparison with Free entries other directories 07.08.2012 © SEO Südwest 2012 9

11. 2wid Facts: Pagerank: 5 25.000 backlinks from 1.600 domains Sichtbarkeitsindex (visibility) 5,0 339.000 Google-indexed pages Free entries No or low ranking on entry level 07.08.2012 © SEO Südwest 2012 11

12. Resumé •Decreasing importance of directories in the web •Except for 2wid and Suchnase most directories have lost in the recent years •No or low PR to receive on entry level •Indirect affects on Google ranking possible (e.g. dmoz) •Focus on few and most relevant directories Download slides on SEO Südwest 07.08.2012 © SEO Südwest 2012 12

German web-directories-compared

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