Solution that delivers reporting, analysis, dashboard, planning, budgeting and forecasting capabilities at an affordable price. View the webinar video recording and download this deck: http://www.senturus.com/resources/affordable-analytics-and-planning/. Watch this webinar if you are considering switching from spreadsheets to a business analytics system and searching for an affordable, easy-to-implement solution. Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.

1. Affordable Analytics & Planning
IBM Cognos Express
www.senturus.com
Helping Companies Learn From the Past, Manage the
1 Present and Shape the Future

2. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
info.senturus.com/2013-02-07-Affordable-Analytics-Planning.html
The Senturus library has 50 other recorded webinars on assorted Cognos
and BI topics which may interest you.
Go to the recorded resources
2

3. Agenda
• Welcome and Introduction
• Beyond Spreadsheets
• IBM Cognos Express Demonstration
• Additional Resources
• Q&A
3

4. Presenters Today
Jim Frazier Brad Greene Ivan Aguilera
Senturus Senturus IBM
Vice President, Sales Sr. Consultant NA Channel BI
Enablement Specialist
Business Analytics
4

5. Who is Senturus ?
• Consulting firm specializing in Corporate Performance
Management
– Business Intelligence
– Tools of the Office of Finance
• Enterprise planning & budgeting
• Consolidate, close, report and file (CCRF)
– San Francisco Business Times Hall of Fame -- Four
consecutive years in Fast 100 list of fastest-growing
private companies in the Bay Area
• Experience
– 13-year focus on performance management
– More than 1,200 projects for 650+ clients
• People
– Business depth combined with technical expertise.
Former CFOs, CIOs, Controllers, Directors...
– DBAs with MBAs
5

6. A few of our 650+ Clients
6

7. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
info.senturus.com/2013-02-07-Affordable-Analytics-Planning.html
The Senturus library has 50 other recorded webinars on assorted Cognos
and BI topics which may interest you.
Go to the recorded resources
7

8. Beyond Spreadsheets: Actionable Insight
Information
Information-driven and accountable culture
through Dashboards and Reports
Action
Align resources with
decisions through
Planning
Insight
Early identification of
opportunities and issues
through Analysis
8

9. What’s Good About Spreadsheets
• Ease of use
• Desktop integration with existing tools
• Accepts data input and complex calculations
• Some database/data source connectivity but varies
• No need for IT resources
• Will allow off line use
9

10. What are the challenges with Spreadsheets
• Limited security and work flow
• Difficult to audit and validate
• Can be awkward to share and distribute
• Changes in business rules and structure result in
significant rework and possible error
• Better at “snapshots”
• Not easy to integrate with
multiple data sources
10

11. Cognos Express – Best of Both!
The only integrated Reporting, Analysis and
Planning solution purpose built for midsize
companies
11

12. Cognos Express
• Easy to Use spreadsheet like
interface, more accurate
consolidations
• Centrally managed business
rules and calculations
• Centrally managed
dimensions and hierarchies
• Integrated Planning,
budgeting and forecasting
• Reporting and Charting
12

13. Cognos Express in Detail
Standard
Cognos
Insight
Single Version of the Truth Reports
Vendor Data
Planning
Data Repository
Self-service Reporting
& Analysis
Source Systems of Record
Web Portal
Slicing &
Data Integration
Dicing
Models
ERP Data
Dashboards
Authoring
CRM Data
Modeling
Mobile Reports
Integrated Security
Other Sources
13

14. Why Cognos Express?
Easy to Install
Pre-configured solution includes
everything required for simple deployment
and management
Easy to Use
Self-service access empowers business
users and removes the burden from IT
Easy to Buy
Packaged and priced right… Start small,
start anywhere, deliver immediate value,
and grow
The only midmarket product that delivers integrated
Reporting, Analysis and Planning
 Purpose-built for midsize companies
 Prepackaged – everything you need in the box
 Modular with complete growth path
 Empowers all users with self-service
 Easy to install, use and buy!
14

15. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
info.senturus.com/2013-02-07-Affordable-Analytics-Planning.html
The Senturus library has 50 other recorded webinars on assorted Cognos
and BI topics which may interest you.
Go to the recorded resources
15

16. Demonstration
www.senturus.com
Helping Companies Learn From the Past, Manage the
16 Present and Shape the Future

17. Example: Active Report on iPad
17

18. Additional Resources
www.senturus.com
Helping Companies Learn From the Past, Manage the
18 Present and Shape the Future

19. Analytics Zone
• IBM Cognos Insight Personal Edition
– Free
– Click here to go to Analytics Zone site
19

20. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
info.senturus.com/2013-02-07-Affordable-Analytics-Planning.html
The Senturus library has 50 other recorded webinars on assorted Cognos
and BI topics which may interest you.
Go to the recorded resources
20

21. Senturus, Inc
www.senturus.com
sales@senturus.com
888-601-6010
Helping Companies Learn From the Past, Manage the
21 Present and Shape the Future

22. 22