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MARKETING OF LIBRARY AND INFORMATION SERVICES: A STRATEGIC PERSPECTIVE M.SENTHIL KUMAR , M.A., M.L.I.S., M.PHIL., B.ED., LIBRARIAN MAHA BARATHI ENGINEERING COLLEGE , CHINNASALEM-606 201 JAYA PRIYA , M.L.I.S., M.PHIL., , ASST.LIBRARIAN SSM COLLEGE OF ENGINEERING COLLEGE , KOMARAPALAYAM
Introduction ,[object Object],[object Object],[object Object],[object Object]
STRATEGIC PLANNING FOR LIS MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Objectives ,[object Object],[object Object],[object Object]
NEED FOR LIS MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING MIX FOR LIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object]
Reference: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THANK YOU

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Marketing Of Library And Information Services

  • 1. MARKETING OF LIBRARY AND INFORMATION SERVICES: A STRATEGIC PERSPECTIVE M.SENTHIL KUMAR , M.A., M.L.I.S., M.PHIL., B.ED., LIBRARIAN MAHA BARATHI ENGINEERING COLLEGE , CHINNASALEM-606 201 JAYA PRIYA , M.L.I.S., M.PHIL., , ASST.LIBRARIAN SSM COLLEGE OF ENGINEERING COLLEGE , KOMARAPALAYAM
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Notas do Editor

  1. Product planning also connotes the range of information materials the LIS will offer, their quality, usability and upto-date-ness.