1. Easier than you think Improving your ranking in online search
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4. Your goal Improving your ranking in search results is not about rising to the top of any one search. It’s about being relevant to the whole search picture on your issue and thus maximizing the traffic of people interested in your content. Your goal is to be the authority on your issue.
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6. The Googlebot cares most about quality content Focus on creating great content, keeping in mind the fundamentals.
28. PageRank Determined by the number and importance of links pointing to you. You
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Editor's Notes
We’re focusing on the fundamentals in this workshop, because this is where the biggest opportunities for improvement can be made. But there are over 200 factors involved in our ranking algorithm and our engineers make constant improvements to understand what users want and what constitutes high-quality content. So while these tips can help you improve your ranking significantly, your most important task is still creating interesting, high-quality, and compelling content.
Find these tools by looking their names up in Google – they’ll all be the first result.
“ Financial security” as a term isn’t very popular compared to related terms.
“ Financial security” as a term isn’t very popular compared to related terms.
URL anchor text is the link text users click on (avoid “click here”) Google tries to get at the content of image and video files – but why not help it out? Googlebot understands text best. URL pathways (use dashes between words, except in part of URL that precedes the “.com” or “.org”)
• Over-using keywords can degrade the quality of your content and result in a bad experience for users. Keep in mind quality. • Inaccessible content may include interactive graphics, flash animations, and search tools where your content is hiding behind the search box. Make sure you present your most important information in text on the page in addition to using the interactive graphic or tool. • Duplicate content: Don’t confuse users, consolidate interest in that specific content (and PageRank) into one page.
Often your community will be more likely to link to a blog post explaining your new content than they will be to link directly to your content. Either way, both are helpful ways to build community, increase traffic – and build your authority.
Use a blog service that inserts “nofollow” tags in your comment links to avoid lending your authority to links in comments. <a href=“URL here” ref=“nofollow”>
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