1. SEO with WordPress Lachlan MacPherson sennza | http://www.sennza.com.au/ | Twitter: @sennza

2. Why use SEO? Your chance to put your best foot forward rethink | redesign | results

3. We need to understand the purpose of a search engine Google wants to provide you with the best results possible for any given term or phrase rethink | redesign | results

4. Evolution: Key Advances in Google Search Backrub[September 1997]This search engine, which had run on Stanford’s servers for almost two years, is renamed Google. Its breakthrough innovation: ranking searches based on the number and quality of incoming links. New Algorithm[August 2001]The search algorithm is completely revamped to incorporate additional ranking criteria more easily. Local Connectivity Analysis[February 2003]Google’s first patent is granted for this feature, which gives more weight to links from authoritative sites. Fritz[Summer 2003]This initiative allows Google to update its index constantly, instead of in big batches. Personalized Results[June 2005]Users can choose to let Google mine their own search behaviour to provide individualized results. Bigdaddy[December 2005]Engine update allows for more-comprehensive Web crawling. Universal Search[May 2007]Building on Image Search, Google News, and Book Search, the new Universal Search allows users to get links to any medium on the same results page. Real-Time Search[December 2009]Displays results from Twitter and blogs as they are published. http://www.wired.com/magazine/2010/02/ff_google_algorithm/all/1 rethink | redesign | results

6. Some changes are big, some are small.“Skate where the puck is going, not where it's been” - Wayne Gretzky rethink | redesign | results

8. Why WordPress? ? rethink | redesign | results

9. Web Design vs SEO Google Instant Preview rethink | redesign | results

11. Advantages of a WordPress Website: Search-friendly URLs -- that are spider-friendly and tend to be indexed and ranked better in search engines than the complex, dynamic-looking URLs that are typical of content management systems Tag Clouds -- which provide keyword-rich text link navigation, which link to... Tag Pages -- which contain excerpts of posts/pages that are related (by the fact they have the same tag in common) RSS feeds -- which help with link building and garner you visibility in the feed/blog search engines like Feedster and Google Blog Search Content-rich, search-friendly HTML -- thanks in part to the presentation layer (usually) being cleanly separated from the content layer, along with semantic mark-up, which gives the search engines good clues as to what copy is important and what is not Visitor participation -- through comments, trackbacks, and pingbacks. Post-dating of content -- to automatically "go live" on a scheduled date Ease of maintenance -- with no, or minimal, HTML skills required Extensibility -- through plugins (it's pretty easy to write your own) and direct hacks to the open source PHP codebase. http://www.stephanspencer.com/search-engines/your-website-powered-by-wordpress rethink | redesign | results

12. URL Structure rethink | redesign | results

13. Ranking in under 5 mins? + rethink | redesign | results

14. Take Aways? Useful Pluginsto extend your SEO with WordPress: Sitemap XML Generator http://wordpress.org/extend/plugins/google-sitemap-generator/ Redirection http://wordpress.org/extend/plugins/redirection/ Disqushttp://wordpress.org/extend/plugins/disqus-comment-system/ Twitter Tools http://wordpress.org/extend/plugins/twitter-tools/ All in One SEO http://wordpress.org/extend/plugins/all-in-one-seo-pack/ Slide 11 of 13 rethink | redesign | results

15. http://www.sennza.com.au/ Twitter: @sennza rethink | redesign | results