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Catch cook mcba annual meeting october 2012
1. Michigan Catch & Cook
Michigan Charter Boat
Association
Annual Meeting
October 20, 2012
Dan O’Keefe, Ph.D. and Sandra Enness, MA, MPH
Michigan Sea Grant
Michigan State University Extension
2. Michigan Catch & Cook
What is Catch & Cook?
Catch & Cook is a statewide An effort to promote and
program that allows charter encourage creative, yet
fishing clients who catch fish safe, marketing of Michigan
from Michigan’s Great Lakes an Great Lakes sports fish through
opportunity to take their fresh a partnership with the charter
catch to a participating Michigan fishing industry and local
restaurant to cook and serve restaurants.
those fish to those clients.
3. Michigan Catch & Cook
Michigan Charter Boat Association
MSU Department of Fisheries and
Wildlife
Michigan Sea Grant
Michigan Department of
Agriculture and Rural
Development
Michigan Department of Natural
Resources
Image: Michigan Catch & Cook Kickoff Event May 24, 2012 Michigan Restaurant Association
Courtesy: MDNR
4.
5.
6. Restaurant Requirements
Any licensed Michigan restaurant can participate in Catch &
Cook, provided the establishment has the equipment, facilities and space
to prepare and serve cooked fish.
Participating restaurants must be able to meet food law
requirements, such as adequate space to process fish, and have the
ability to prevent cross contamination between fish and other foods.
In addition, the restaurants must be able to maintain product identity and
custody.
Restaurants have the right to refuse to serve fish if the restaurant
believes the fish has not been properly handled.
7. Benefits of Catch & Cook
Charter Captains Restaurants Clients/Customers
New Charter Clients New Dining Customers New Dining Experience
Repeat Charter Clients Repeat Dining Customers Fun of Catching Your Own
Lunch/Dinner
Recognized Relationships Recognized Relationships No Worries Over What to
w/ Dockside/Community with Charter Boat Do with Your Catch
Restaurants Captains/Crews
Play a Role in Shaping a Play a Role in shaping a Local Food Source with
Community’s Local Food Community’s Local Food Minimal Food “Footprint”
Identity Identity
Online Listing of Your Online Listing of Your Customers Enjoy an
Charter Service via Website Restaurant Service via Opportunity to Extend the
– Directs Traffic to Your Website – Directs Traffic to Fishing Day Experience
Website Your Website w/ a Professionally
Prepared Fish Meal
12. Marketing Catch & Cook
Actions to consider to help market your participation in Catch & Cook:
Place the Catch & Cook logo on your home page & social media.
Create a link on your website to the Catch & Cook site.
Add quotes/photos/videos from your Catch & Cook clients to feature on
your website/social media/marketing materials.
Bring program to the attention of clients when booking trips.
Encourage your port city’s CVB to feature the Catch & Cook logo on its
website/home page/social media (e.g., Alpena CVB).
Encourage your affiliated restaurant(s) to feature the Catch & Cook logo
on their website/home page/social media and menu.
Many captains may have already been in relationships with restaurants and doing this; however, in this state, the practice wasn’t approved by the state and the local public health departments who inspect food establishments. Per the Michigan Food Code, it is a violation to bring food into a food service establishment due to food safety & food handing laws in this state. This program now provides state level approval for this specific food product to be brought into licensed and participating restaurants for preparation and consumption by the person/party who caught the fish.
We have 47 charters and 29 restaurants registered as of 10/02/12Most recently registered charter service or restaurant defaults to the top of the listing – chronological by posting date
Simply click on the email link to open email client/software, copy & paste the info under For Charters and fill in the info in your email
Please make sure the restaurant(s) you affiliate yourself with meets the state’s definition of a licensed Michigan restaurant.
Page views since going live with the site.
Note number of visits to these pages
Where referring web traffic is coming from - note Alpena CVB
Based on “keywords” used to search for Michigan Catch & Cook in Google, the “name” has made an impression as users are applying some variation of the name to find the website and info on the program.