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This is a slide-deck for my speech at the biggest HR conference in Slovakia.
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Trend speech v.final
1.
“Painted” for
by @IvanaSendecka
2.
Veľmi pekne
ďakujem za pozvanie!
3.
Prečo budem prednášať po
anglicky?
4.
About creating
an online movement from scratch “Painted” for by @IvanaSendecka
5.
Consultant
Who is I.S. Educator Chief Movement Officer
6.
Always start with
„why“ Source: “Start With Why” concept by @SimonSinek
7.
#1
Why? #2 How? #3 What?
8.
Why?
9.
How? ‚
social media helped me to connect like minds in Slovakia & beyond?
10.
This is how
I have ‚met‛ Ron Carucci Our introduction took 51 minutes
11.
Ron’s act of
generosity got us talking even more HR book of the year 2010 in U.S.A.
12.
We have put
our thoughts into a slide-deck
13.
I quit my
posh job in consulting
14.
I set up
my new ‘office’ in my parents’ house
15.
We designed and
did professional survey ..and found out that
16.
Good life ≠
in Slovakia
17.
NGLS movie
18.
What? ‚
Did I need to do -> to build NGLS brand & its loyal community online and offline?
19.
Learn about power
of social media.
20.
Interact with NGLS
members one on one.
21.
Be patient and
insanely generous.
22.
Friend up and
learn from world’s top thinkers. with Don Tapscott
23.
Tell your personal
story. Be authentic.
24.
Ignore all ‘nay’
sayers and ‘haters’ .
25.
Educate & inspire
your community to learn.
26.
Have total faith
in what you are doing.
27.
Have fun! Daughter
of Anna Hudaková
28.
Can you apply
NGLS’s marketing strategy in your firms, too?
29.
Why ? ‚ ‘cause future
of business is retention.
30.
Educate your clients
and your employees.
31.
Build strong community
around your brand. NGLS #2 NGLS #1
32.
Transform clients into
fans. They will be your marketing department.
33.
How ? ‚ by bringing
a ‘ TIE ’ into your firm’s philosophy Technology Innovation Education
34.
What ? ‚ to do
to have ‘ TIE ‘ culture embedded in your firm’s genes ?
35.
Trust I mpact
E mpathy Build trust.
36.
Trust
Impact E mpathy Create impact.
37.
Trust
I mpact E mpathy Demonstrate empathy.
38.
# 3 bullet
points to remember
39.
‚
#1 Publicly state your answer for why you do what you
40.
‚
#2 Build, educate, know & truly love your tribe
41.
‚
#3 Implement ‚TIE‛culture in your firm ASAP
42.
Do you have
a tribe ? Is your ‘why’ exciting for your tribe ? Is there a real ‘TIE’ culture in your firm ?
43.
d If you care
then, email me at: ivana@ngls.sk
44.
‚
Thank you! ivana@ngls.sk @IvanaSendecka www.ivanasendecka.com www.ngls.sk
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