The document summarizes the author's experience taking public transportation in Bratislava and provides suggestions for improving the design of information stickers about SMS tickets. The author struggled to read a sticker about SMS tickets placed outside the bus. This led the author to ponder how passengers are supposed to read this important information. The summary proposes redesigning the stickers so the most important information is visible from a distance and placing new stickers with SMS ticket information inside the bus for easier access. This simple redesign could improve the customer experience and reduce stress for passengers.

1. “Painted” on: 8th September 2010
Inspiration from a bus
drive in Bratislava
OR
“Why Design is everywhere”
By: @IvanaSendecka

2. “Design hunt”
has started
in the bus
@ 9 am

3. When,
I have
almost
ended up
like this

4. So, in order to catch my
bus I did not have time
To buy “normal ticket”…

5. But , I got into the
bus!
As I was aware about
another ticket option:
SMS Ticket

6. I was sure that number
for SMS ticket will be
inside bus.

7. This is what
I have
witnessed

8. Sticker
with
information
about SMS
Ticket
Was visible
only from
OUTSIDE?!

9. I pondered:
“Who is usually
buying SMS Ticket?”
(which costs 0,80 EUR)
Compared to 0,50 EUR for “normal ticket”

10. I believe
these people
do buy
SMS Tickets

11. plus “late me” today morning ;-)

12. SO, how are we
suppose to read info
from the front bus
door before getting
into the bus?

13. Placement of
Sticker with
Info
About SMS Ticket
=
#Fail

14. BUT

15. As I am not
person who
gives up.
I tried
to “read out”
required no.
for SMS
Ticket even
backwards…

16. I could not
read a thing

17. Look at a “design”
of that already
wrongly placed
sticker.

18. instructions
with numbers

19. What is the most
important piece
of information
“late” passengers
are seeking?

20. I believe it is
the number
And instructions for
buying SMS Ticket

21. …this is what you
will “get”….
instructions
with numbers

22. I believe that small
details (can) make a big
difference
in customer’s
experience of a
service or product.

23. Let me propose
following:
to Bratislava’s public
transport authority

24. #1
Redesign stickers, so
the most important
information will be
visible from “miles”

25. #2
Place “new” stickers
with information about
SMS Ticket
to various visible places
INSIDE the bus

26. I believe that those
2 simple actions will
protect your
passengers
from

27. sudden rises of
blood pressure
&
adrenaline overdoses
;-)

28. I wish you to have ALWAYS a
Bon Voyage!

29. Thank you!
“Life Is Super Cool”
www.ivanasendecka.com