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Improving Business Value Using
Linked Enterprise Vocabularies



Andreas Blumauer
Semantic Web Company
www.semantic-web.at
The
challenge
Integrate
            • Integrate data more easily from different
            departments/different silos
            • Integrate structured data and unstructured
            data
            • Explore and integrate internal data with
            external information


   The
            Collaborate
            • Exchange data more easily and efficiently
challenge   with external organizations – partners,
            vendors, clients, etc.

            Grow
            • Locate and use dynamic, quickly moving
            data
            • Maintain a more agile knowledge base
            • Expand knowledge base more easily with
            the help of linked data
Business groups share common processes,
      topics. But how do they communicate?



                Research




                              HR
Marketing




                 Production
Is it through a common vocabulary?
            Or common understanding?




            Innovation
            management        Innovation
                            management


                                           HR

Marketing
Globalization + Localization =
    New demands on business vocabularies



            Luxury car
                         Luxury car



                                      Marketing
                                       (U.S.)
Marketing
(Europe)
How to share common data?
                     What questions do business groups have in
                     common?



Research                                             Production




              „Innovation management methods‟   Search




   Marketing/Sales                                                HR
The Semantic Puzzle: Learning from
the ‘Linked Open Data’ movement
Big data linked through established
                           W3C semantic web standards




                                                          http://www.w3.org/standards/semanticweb/data


“Which policies in the area of renewable energy have helped to initiate projects and
programmes in the agricultural sector which finally have improved substantially the
nutritional situation in a certain country?”
The
 solution
approach
Linked Vocabularies

• Simple Knowledge Organisation System is a W3C
  standard to develop enterprise vocabularies
• SKOS provides several properties for vocabulary
  linking (mapping):
  –   skos:exactMatch
  –   skos:closeMatch
  –   skos:broadMatch
  –   skos:narrowMatch
  –   skos:relatedMatch

http://www.w3.org/TR/2009/REC-skos-reference-20090818/
Example: Use of two common
                           phrases with similar meanings
           Lean
           manufacuring
                               Lean
                          production

                                       Production
Research
Same concept but different contexts

                           http://dbpedia.org/resource/Lean_
                           Manufacturing

skos:exactMatch
                                                             skos:exactMatch




  http://company.com                             http://company.com/
  /research/1452                                    production/729
                              skos:exactMatch


prefLabel:Lean manufacturing               prefLabel:Lean production
altLabel: Lean production                  altLabel: Lean enterprise
broader: Lean concepts                     broader: Production management
related: Scientific management,            related: just in time, rationalization,
          Kaizen                                     group work
Linked data alignment is key



Tools for (semi-)automatic linked data alignment:

• SILK - http://lod2.eu/Project/Silk.html
• LIMES - http://lod2.eu/Project/LIMES.html
• PoolParty Thesaurus Server -
  http://poolparty.biz/products/poolparty-
  thesaurus-manager/
Applications
Querying third-party
           data in your own language




           „Lean manufacturing‟        Search

Research




                        ‘Lean
                      enterprise’
                                    Production
Querying your own data & third-party
                               data as if it were one single database




http://reegle.info/countries
Querying structured data and
             unstructured data in one step

‘Show me industry news which mention countries or regions
to which our export volume has increased over the last 5 years
at least by 10% and which deal with one of our products and/or
with one of our competitors.’


                (Federated) SPARQL Queries




         Industry
           News                               Export statistics
Conclusion
Explicit metadata layer



                        Data                            Data
    Research                                                             Production




                                          Metadata:
•    Stored and processed separately from data
•    Metadata management is part of the enterprise information management strategy




                            Data                        Data
      Marketing/Sales
                                                                              HR
Linked enterprise vocabularies are the
                              backbone for a semantic infrastructure


                                Application (integrated views)


                        Information integration on semantic level
Lean manufacturing                                                         http://compa
                     http://compa               http://compa               ny.com/region             http://compa
                     ny.com/resea               ny.com/prod                s/Benelux                 ny.com/region
Lean production      rch/1452       match                      related                     broader
                                                 uction/729                                          s/Belgium




                           © Semantic Web Company – http://www.semantic-web.at/                                 21
“Thank you for your time
                                            and please forward any
                                            comments or questions to
                                            me for more information
                                            on our product or linked
Andreas Blumauer
Managing Partner                            data & vocabularies!”
a.blumauer@semantic-web.at



Semantic Web Company GmbH       http://www.semantic-web.at/
Mariahilfer Strasse 70/8                  http://poolparty.biz
1070 Vienna
Austria                  http://twitter.com/semwebcompany

                 © Semantic Web Company – http://www.semantic-web.at/   22

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Linked Enterprise Vocabularies

  • 1. Improving Business Value Using Linked Enterprise Vocabularies Andreas Blumauer Semantic Web Company www.semantic-web.at
  • 3. Integrate • Integrate data more easily from different departments/different silos • Integrate structured data and unstructured data • Explore and integrate internal data with external information The Collaborate • Exchange data more easily and efficiently challenge with external organizations – partners, vendors, clients, etc. Grow • Locate and use dynamic, quickly moving data • Maintain a more agile knowledge base • Expand knowledge base more easily with the help of linked data
  • 4. Business groups share common processes, topics. But how do they communicate? Research HR Marketing Production
  • 5. Is it through a common vocabulary? Or common understanding? Innovation management Innovation management HR Marketing
  • 6. Globalization + Localization = New demands on business vocabularies Luxury car Luxury car Marketing (U.S.) Marketing (Europe)
  • 7. How to share common data? What questions do business groups have in common? Research Production „Innovation management methods‟ Search Marketing/Sales HR
  • 8. The Semantic Puzzle: Learning from the ‘Linked Open Data’ movement
  • 9. Big data linked through established W3C semantic web standards http://www.w3.org/standards/semanticweb/data “Which policies in the area of renewable energy have helped to initiate projects and programmes in the agricultural sector which finally have improved substantially the nutritional situation in a certain country?”
  • 11. Linked Vocabularies • Simple Knowledge Organisation System is a W3C standard to develop enterprise vocabularies • SKOS provides several properties for vocabulary linking (mapping): – skos:exactMatch – skos:closeMatch – skos:broadMatch – skos:narrowMatch – skos:relatedMatch http://www.w3.org/TR/2009/REC-skos-reference-20090818/
  • 12. Example: Use of two common phrases with similar meanings Lean manufacuring Lean production Production Research
  • 13. Same concept but different contexts http://dbpedia.org/resource/Lean_ Manufacturing skos:exactMatch skos:exactMatch http://company.com http://company.com/ /research/1452 production/729 skos:exactMatch prefLabel:Lean manufacturing prefLabel:Lean production altLabel: Lean production altLabel: Lean enterprise broader: Lean concepts broader: Production management related: Scientific management, related: just in time, rationalization, Kaizen group work
  • 14. Linked data alignment is key Tools for (semi-)automatic linked data alignment: • SILK - http://lod2.eu/Project/Silk.html • LIMES - http://lod2.eu/Project/LIMES.html • PoolParty Thesaurus Server - http://poolparty.biz/products/poolparty- thesaurus-manager/
  • 16. Querying third-party data in your own language „Lean manufacturing‟ Search Research ‘Lean enterprise’ Production
  • 17. Querying your own data & third-party data as if it were one single database http://reegle.info/countries
  • 18. Querying structured data and unstructured data in one step ‘Show me industry news which mention countries or regions to which our export volume has increased over the last 5 years at least by 10% and which deal with one of our products and/or with one of our competitors.’ (Federated) SPARQL Queries Industry News Export statistics
  • 20. Explicit metadata layer Data Data Research Production Metadata: • Stored and processed separately from data • Metadata management is part of the enterprise information management strategy Data Data Marketing/Sales HR
  • 21. Linked enterprise vocabularies are the backbone for a semantic infrastructure Application (integrated views) Information integration on semantic level Lean manufacturing http://compa http://compa http://compa ny.com/region http://compa ny.com/resea ny.com/prod s/Benelux ny.com/region Lean production rch/1452 match related broader uction/729 s/Belgium © Semantic Web Company – http://www.semantic-web.at/ 21
  • 22. “Thank you for your time and please forward any comments or questions to me for more information on our product or linked Andreas Blumauer Managing Partner data & vocabularies!” a.blumauer@semantic-web.at Semantic Web Company GmbH http://www.semantic-web.at/ Mariahilfer Strasse 70/8 http://poolparty.biz 1070 Vienna Austria http://twitter.com/semwebcompany © Semantic Web Company – http://www.semantic-web.at/ 22