The document discusses the capabilities of mobile advertising and text message marketing. It defines mobile advertising as using SMS/text messaging to promote brands and drive actions like event attendance. Some key points made include that SMS is widely used globally, text marketing can increase brand awareness and customer loyalty, and over half of mobile users have responded to mobile ads with very high open rates compared to other channels. It then provides examples of how different text message marketing features work and their potential benefits.

1. MOBILE ADVERTISING WITH SELLPHONE MARKETING: A Presentation of Capabilities

2. What exactly IS Mobile Advertising? Short Message Service (SMS) is the most widely used messaging vehicle for mobile marketing. Also known as "texting," SMS supports text messages of about 160 characters in length, depending on the handset and network. Worldwide, there are twice as many SMS users as there are email users. SMS supports common short codes (CSCs), which are abbreviated phone numbers - usually five or six digits - to which cell phone users can send text messages, and key words that define what happens next.

4. What does it look like?

5. Why Mobile? 3/4/08, PR Newswire -- Twenty-three percent (58 million) of all U.S. mobile subscribers say they have been exposed to advertising on their phones in the past 30 days, according to a new report out today from The Nielsen Company. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad in some way. June ‘07, Direct Marketing Association -- 24% of mobile phone users have responded to a mobile marketing offer, according to a new survey by the Direct Marketing Association. Text message promotions were the most successful: 70% cited text messages as the avenue in which they responded to mobile marketing efforts. Of consumers who responded to mobile offers, 19% were between the ages of 15 and 17, 7% between 18 and 20, and 19% between 21 and 30. (That leaves 55% of respondents over the age of 30!) The survey also finds: 21% of mobile marketing responders participated in three or more offers per month; consumers who have never been married are the most likely of all marital status groups to respond to mobile marketing appeals; and those making more than $60,000 per year were more likely to respond to mobile offers than other consumers.

8. FEATURES Basic Text Response Mobile consumers text keywords to a shared or unique short code to interact with campaigns. Strategically create keywords to identity a brand, enterprise, school, club, organization or band and promote the keyword through all marketing channels. Simple coupons, links to mobile internet sites and more information are just a text away. Want a free cup of coffee from Dunkin Donuts? Text DUNKIN to 24453 24453 DUNKIN Show this mobile coupon @ any Dunkin Donuts in the Upstate for a free coffee with purchase of any baked good

10. FEATURES Dynamic Content Campaign dynamic content can be pulled from a syndicated feed or queried from additional applications automatically; including store locators, search applications, database queries and SMS games. Deliver dynamic content on-demand or schedule for future delivery. To find the Bi-Lo store nearest you, text your Zip Code to 24453… 24453 29651 Your nearest Bi-Lo is located at 1365 W Wade Hampton Blvd, Greer, SC - (864) 968-8830 ‎

11. FEATURES Premium Content Build off-deck revenue with premium content sales including, ringtones, images, videos and games. You can easily organize, manage and push premium content to consumers. Upload and map premium content to specific keywords and use widgets and Send2phone APIs to help increase online distribution and accelerate revenue generation. Download Clemson University ringtones and screensavers to your phone for just $2.99 per month! Text CLEMSON to 24453… 24453 CLEMSON

12. FEATURES Open Feedback Your campaigns can be designed to capture valuable customer feedback and collect consumer opinions. Subscriber responses can be forwarded to an email address, mobile number, published as an RSS feed, imported into a CRM system or broadcasted in a text2screen application. Tell us about your experience at Firehouse Subs. Text FEEDBACK <space> YOUR COMMENTS to 24453 24453 FEEDBACK I LOVE FIREHOUSE!

13. FEATURES Interactive Menus Interactive menu campaigns allow subscribers to interact with multiple features from a single message. Menu selections can offer access to news, polls, reply with feedback or even sell ringtone, images, video and games. For more information on catering from Fatz Café, text FATZ to 24453 24453 FATZ Thanks for choosing Fatz! Reply with: A) View Menu B) I’m ready, call me! C) Store location

14. FEATURES Subscriptions Easily build subscriber lists for targeted direct-to-consumer marketing. Customers, fans and friends simply opt-in to receive desired campaign content. Send messages to subscriber lists in real-time or create delivery schedules. Build subscriber lists with Send2Phone flash widgets on social media websites. Can’t get to every game? Join the Greenville Drive Mobile Fan Club! Text DRIVE to 24453 for scores, news and more! 24453 DRIVE Drive 3 Asheville 0 Top 4 th Home Game Fri @ 7pm. For Tix call 240-4528