Intention analysis studies show that only a very small percentage of messages on social media carry intentional information (information that can place a customer somewhere in a pipeline). Finding messages with suitable intentions very precisely is valuable because it helps find prospects. Without narrowing down the search space, it would be like finding a needle in a haystack. There is an ROI association with better precision.
2. Using Selasdia
www.selasdia.com
salesman Selasdia connects you with
the sender only if the sender
is the right person to buy
what you sell.
I need some
#bizdev help!
@target I might be
able to help!
This reduces the clutter. You
typically only get 40 alerts
a day to go through.
target Identify needs and interest
out of a lot of noise on social
media.
40
10000Total
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3. If You Listened Manually
www.selasdia.com
You’d pick up a lot of
noise.
And hardly encounter any
useful leads.
salesman
At my #bizdev
friend’s partaay!
???!
target
10000
10000Total
View
4. ROI Estimate
www.selasdia.com
About 1 in 250 messages on social media
express an intent to purchase.
Selasdiaʼs automation allows you to
spot these intentions very precisely.
So, each day, you save yourself a dayʼs
worth of work.
Without the automation, youʼd have had
to sift through 10,000 messages
Out of the 40 or so messages that you
see each day, you might find 4 or 5 leads.