social media in asiain paints

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2.  By....
 Sejal Visawadia
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3.  Asian Paints is India's largest paint company
 Ranked among the top ten Decorative coatings
companies in the world
 Turnover of INR 7750 crore ($1.73 Bn)
 Asian Paints along with its subsidiaries have operations
in 17 countries across the world
 Consist of 23 paint manufacturing facilities
 Servicing consumers in 65 countries through Berger
International, SCIB Paints – Egypt, Asian Paints, Apco
Coatings and Taubmans
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4. History
 Started By – CHAMPAK LAL CHOKSEY
-- CHIMAN LAL CHOKSI
--SURYA KANT DANI
--ARVIND VAKIL
 • ON 1st feb,1942
 • Manufactured paint in a GARAGE of
BOMBAY
 • THE ASIAN OIL & PAINT CO.
 Randomly picked from TELEPHONE
DIRECTORY
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5. JOURNEY OF ASIAN PAINT
0.35 million(1945)-
77.06million(2011)
 1945- Registered as PVT.CO.
 1954- Mascot-GATTU by R.K.LAKSHMAN
 1965- ASIAN OIL & PAINT PVT.LTD changed to ASIAN PAINTS
(INDIAN)PVT.LTD
 1968- MARKET LEADER
 1973- converted to PUBLIC LTD.CO.
 1974- BHANDUP(M.H.) declared largest paint factoty
 1985- 3rd plant at patancheru(A.P.) near hyderabad 4th plant in
KASNA (U.P.) & agreement with NIPPON of JAPAN
 1990- ASIAN PAINTS joint ventures in FIJI
,TONGA,NEPAL,SRILANKA
 1996- 5th plant in RATNAGIRI.
 2000- year of GLOBALISATION
 plant in OMAN & MAURITIUS & acquired business of PACIFIC
PAINTS(AUSTRALIA) &DELMEGE FORSYTH &CO. of SRILANKA
 2006 –plant at baddi for powder coating
 2008- constuction of new plant at rohtak
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6. TAG LINE
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“EVERY COLOR TELLS A STORY”

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8. VISION
Asian Paints aims “to become one
of the top five Decorative coatings
companies world-wide by leveraging its
expertise in the higher growth emerging
markets”.
Simultaneously, the
company intends “to build long term value
in the Industrial coatings business through
alliances with established global partners”.
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9. Mission
„‟To provide paints as per market demand,
ensuring desired level and quality
of customer (dealer) service, continued
availability of the right product mix
of right quality at the right time.‟‟
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13. Current website features
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 A colourful & an appealing website.
 „Choose your colour option‟ is in line with what
Asian Paints is all about.
 Feedback form which is short & to the point.
 Kid‟s stuff & chalkboard are features that will
surely draw‟s user attraction.
 Features like Colour Genie & Colour Basic are
interesting.
 The website has a good design.

14. Features that can be added
to the site
 Social Media presence on sites like Twitter and
Facebook
 Mobile presence through a channel like SMS (
given that Voice is already present – „Call
Aparna‟)
 A Stock Ticker could perhaps be added at the
bottom of the page
 A forum where the users get to discuss various
aspects about Colors , paints and also share
their experience using Asian Paints
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15. User interactivity
• Build a forum where the users discuss their
experiences about colors and paints. The flip side
of this would be negative reactions if any.
• A blog can be made by sharing the experiences of
the most enthusiastic users on the forum.
• Have loads of color contests and quizzes for the
forum users on SMS.
• Colorville? Asian Paints can perhaps tie up with
the gaming companies to build a color and paints
based game similar to Farmville on Facebook.
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16. Products
 Green assure
 Automotive
 Decorative paints
 Industrial
 Paint selector
 What's new?
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17. CUSTOMER-FRIENDLY
& SERVICE ORIENTED
 Help Line- Asian Paints Helpline‟ launched
in 16 cities”.
 Receives an enthusiastic response.
 The information powerhouse to the
consumer.
 A step to bring the consumer closer to the
Company.
 90 % of the calls are converted to sales.
 Adds further value to the Corporate Brand.
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18. CUSTOMER-FRIENDLY &
SERVICE ORIENTED
 Home Solutions-
 Asian Paints Home Solutions launched
in Hyderabad.
 “Painting your home” for you.
 Asian Paints new website provides
greater interactivity with the user.
 Painting solutions provided to the user.
 Online officer to answer all queries.
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19.  Expert help....Website....
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Ask
Aparna
Foresite
Painting
Guide
Paint
Calculator
Colour
Speak
Painting
tips

20.  Ideas &
Makeovers...website....
• Designer
recommende
d shades
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• Interior design ideas

21. A Colour of
World....website...
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Signature walls
Kids world
Colour guides
Colour spectra
Samplers
Colour tools
Colour designer

22. 3D Mapping Video
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26. On the mobile phone
Send Color tips on SMS for 20
days to all those people who have
newly built houses or recently had
a service from Asian Paints ( post
painting care, common defects
and remedies)
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Blisters on the
wall are caused by
trapped moisture
or gases in paint
film. The remedy
is to smooth sand
the surface and
then repaint it.

27. .....on mobile phone
 Color Genie on Phone
where can take a picture of
the sample that they want
and SMS the same to a
particular short code.
 The dealer shall arrange
to convert the shade of
the sample into the shade
in the paint product of
one's choice, as soon as
possible and send the
picture to the customer’s
phone.
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28. Television Advertisement
 Beautiful homes
guides – Kachua
 Apex ultima – Walls
get all the attention
 Royale play – Saif Ali
Khan perfect setting
 Royale – Video game
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33. Virtual Store
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➢ NO.1 Player in decorative paints and 2nd in industrial
paint segment.
➢Wide range of products with around 8500 colors.
➢Geographically well spread giving the company
logistical advantage.
➢International presence giving opportunity to reap
benefit from international growth.
➢wide distribution network i.e. 19,000 dealers.
➢Strong financial helps the company to invest in
marketing and brand recall activities.

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➢Low share from the industrial paint
segment.

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High growth in both decorative paint and
industrial paint.
➢Potential in overseas markets.

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➢Industry growth depends on two factors(a) Repaint
activity and(b)Construction. Any slowdown in any of
the two will have direct impact on the company.
➢The external environment saw an entry of a lot of
multinationals trying to attack on various segments.

39. TODAY
 Asian Paints becomes the 10th largest decorative paint company in the
world.
 Asian Paints is more than twice the size of its nearest competitor.
 It is one of the most admired companies in India.
 Present in 22 countries with 27 manufacturing locations, over 2500
SKU's, Integrated SAP - ERP & i2 - SCM solution.
 On the recommendations of Booz, Allen and Hamilton, Asian Paints
restructured itself into Growth, Decorative and International business
units and adopted SCM and ERP technology.
 Asian Paints aims to become the 5th largest decorative paint company
in the world.
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40. FUTURE OUTLOOK
 To further improving the operations.
 Plans to launch new products in line as:
 - Introducing Water – based Paints
 - Repositioning of existing Brands in Rural
Market
 - Broadening of Distribution Network
 - Adding more choices for shades and
Effects
 - Enhancing Better Quality
 - Demand will be generated through the new
constructions coming in housing and industries
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