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Community conference 2013 - WHO, Monika Gehner

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WHO: a constant Twitter chat? | May 3, 20131 | WHO: a constant Twitter chat? @MonikaGehner, Team Leader, Social Media Sari @setiogi, Social Media World Health Organization, @WHO, Geneva Presentation at #CCDK Copenhagen, 2 May 2013
WHO: a constant Twitter chat? | May 3, 20132 | Why and how does WHO use social media? WHO mission Help save lives, prevent disease and disability, promote health. Social media objective People follow WHO advice. Strategy Foster trust every day - beyond campaigns.
WHO: a constant Twitter chat? | May 3, 20133 | #AddHealth2Life: de-stigmatizing ageing World Health Day 2012 •  Global  live  Twi,er  chat  #AddHealth2Life   •  15  invitees:  WHO  Offices,  NGOs,  Age-­‐friendly  CiFes   •  From  Kobe  to  Peru:  17,5  hours   •  1479  tweets   •  20  219  692  impressions  over  2  days  
WHO use of Social Media | May 3, 20134 | De-stigmatizing #depression World Mental Health Day 2012
WHO use of Social Media | May 3, 20135 | What about our future? #Momentum1000 High  number  of  comments,  in-­‐ depth,  of  good  quality  
WHO use of Social Media | May 3, 20136 | #CutRisk World Health Day 2013 on high blood pressure Extremely   high  number   of  shares  
WHO use of Social Media | May 3, 20137 | World Health Assembly 2012 Showing WHO's "kitchen" via Instagram
WHO use of Social Media | May 3, 20138 | World Health Assembly 2012 Showing WHO's "kitchen" via Instagram
WHO use of Social Media | May 3, 20139 | World Health Assembly 2012 Showing WHO's "kitchen" via Instagram
WHO use of Social Media | May 3, 201310 | Avian influenza A(#H7N9) virus – changing approach
WHO use of Social Media | May 3, 201311 | Avian influenza A(#H7N9) virus "Twitter chat" around the clock
WHO use of Social Media | May 3, 201312 | Avian influenza A(#H7N9) virus "Twitter chat" around the clock
WHO use of Social Media | May 3, 201313 | Avian influenza A(#H7N9) virus "Twitter chat" around the clock Since 1 April 2013 Daily "mentions" ▲ 300% on average Daily new "followers" ▲ 150% on average
WHO: a constant Twitter chat? | May 3, 201314 | Corporate accounts for One WHO Twi,er      @WHO     Facebook    facebook.com/worldhealthorganizaFon     YouTube      youtube.com/who     Google+    google.com/+who   Instagr.am    @worldhealthorganizaFon   Storify    h,p://storify.com/who  
WHO: a constant Twitter chat? | May 3, 201315 | Strong, integrated communications/production since Jan 2012 Media (Traditional and social) Writing Flagship Online Comms Director
WHO use of Social Media | May 3, 201316 | •  Build  trust  everyday   •  Beyond  campaigns   •  Constant  "Twi,er  chat"   •  Engagement  metrics   •  Infrastructure,  strategy Conclusion
WHO use of Social Media | May 3, 201317 | Thank you! Monika  Gehner   gehnerm@who.int   @WHO   @monikagehner   Sari  SeFogi   seFogis@who.int   @WHO   @seFogi  

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Community conference 2013 - WHO, Monika Gehner

  • 1. WHO: a constant Twitter chat? | May 3, 20131 | WHO: a constant Twitter chat? @MonikaGehner, Team Leader, Social Media Sari @setiogi, Social Media World Health Organization, @WHO, Geneva Presentation at #CCDK Copenhagen, 2 May 2013
  • 2. WHO: a constant Twitter chat? | May 3, 20132 | Why and how does WHO use social media? WHO mission Help save lives, prevent disease and disability, promote health. Social media objective People follow WHO advice. Strategy Foster trust every day - beyond campaigns.
  • 3. WHO: a constant Twitter chat? | May 3, 20133 | #AddHealth2Life: de-stigmatizing ageing World Health Day 2012 •  Global  live  Twi,er  chat  #AddHealth2Life   •  15  invitees:  WHO  Offices,  NGOs,  Age-­‐friendly  CiFes   •  From  Kobe  to  Peru:  17,5  hours   •  1479  tweets   •  20  219  692  impressions  over  2  days  
  • 4. WHO use of Social Media | May 3, 20134 | De-stigmatizing #depression World Mental Health Day 2012
  • 5. WHO use of Social Media | May 3, 20135 | What about our future? #Momentum1000 High  number  of  comments,  in-­‐ depth,  of  good  quality  
  • 6. WHO use of Social Media | May 3, 20136 | #CutRisk World Health Day 2013 on high blood pressure Extremely   high  number   of  shares  
  • 7. WHO use of Social Media | May 3, 20137 | World Health Assembly 2012 Showing WHO's "kitchen" via Instagram
  • 8. WHO use of Social Media | May 3, 20138 | World Health Assembly 2012 Showing WHO's "kitchen" via Instagram
  • 9. WHO use of Social Media | May 3, 20139 | World Health Assembly 2012 Showing WHO's "kitchen" via Instagram
  • 10. WHO use of Social Media | May 3, 201310 | Avian influenza A(#H7N9) virus – changing approach
  • 11. WHO use of Social Media | May 3, 201311 | Avian influenza A(#H7N9) virus "Twitter chat" around the clock
  • 12. WHO use of Social Media | May 3, 201312 | Avian influenza A(#H7N9) virus "Twitter chat" around the clock
  • 13. WHO use of Social Media | May 3, 201313 | Avian influenza A(#H7N9) virus "Twitter chat" around the clock Since 1 April 2013 Daily "mentions" ▲ 300% on average Daily new "followers" ▲ 150% on average
  • 14. WHO: a constant Twitter chat? | May 3, 201314 | Corporate accounts for One WHO Twi,er      @WHO     Facebook    facebook.com/worldhealthorganizaFon     YouTube      youtube.com/who     Google+    google.com/+who   Instagr.am    @worldhealthorganizaFon   Storify    h,p://storify.com/who  
  • 15. WHO: a constant Twitter chat? | May 3, 201315 | Strong, integrated communications/production since Jan 2012 Media (Traditional and social) Writing Flagship Online Comms Director
  • 16. WHO use of Social Media | May 3, 201316 | •  Build  trust  everyday   •  Beyond  campaigns   •  Constant  "Twi,er  chat"   •  Engagement  metrics   •  Infrastructure,  strategy Conclusion
  • 17. WHO use of Social Media | May 3, 201317 | Thank you! Monika  Gehner   gehnerm@who.int   @WHO   @monikagehner   Sari  SeFogi   seFogis@who.int   @WHO   @seFogi