3. ”The most profound
technologies are those
that disappear. They
weave themselves into
the fabric of everyday life
until they are
indistinguishable from
it.”
Mark Weiser, chief scientist
at Xerox PARC
7. ”The most profound
technologies are those
that disappear. They
weave themselves into
the fabric of everyday life
until they are
indistinguishable from
it.”
Mark Weiser
16. ... AND OLD HABITS DIE HARD
The danish travel and tourism companies
have been online for quite a while now.
The broadcast mentality however, still
influences the corporate approach to
these online projects resulting in an
unconscious imitation of television or the
newspaper focusing on one way
“broadcasted” information.
National DMOs in Europe have been slow
to respond to the global marketing
opportunities that the internet has to
oer.
17. ... AND OLD HABITS DIE HARD
Only few tourism organizations have yet
developed a clear vision or strategy for
maximizing the real potential of the
internet for building strong customer and
network relationships.
The lack of experimenting is particularly
worrying given the profound impact that
the internet is having on consumer
behavior and decision-making in global
tourism
18. BARRIERS
Major barriers seem to exist, especially in
relation to:
internal resource constraints
organizational culture and mindset
concerns about the loss of control
potential brand impact of user
controlled social media.
To succeed, new ‘mindsets’ and
innovative new approaches to tourism
marketing, customer and network
26. DIGITAL NATIVES
Digital natives were
born into a digital
world where they
expect to be able to
create, consume,
remix and share
material
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