How SEO Works
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Done in 2010, prior to the big Panda and Penguin updates, this is a presentation I did about SEO. Thought I should share it with the SlideShare crew.
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How SEO Works
- 1. What is SEO? Display Advertising A process and effort to connect Search Engine Optimization Paid Search your website with searchers Performance Marketing Email Marketing Social Marketing Online PR Interactive TV Mobile Blogging Podcasting E-commerce
- 2. What is SEO? Display Advertising A process and effort to connect Search Engine Optimization Paid Search your website with searchers Performance Marketing Email Marketing Social Marketing Online PR Interactive TV Mobile Blogging Podcasting E-commerce
- 3. How search engines work Crawlers Display Advertising Search Engine Optimization Paid Search Performance Marketing Email Marketing Social Marketing Online PR Interactive TV Mobile Blogging Podcasting E-commerce
- 4. How search engines work Crawlers Indexing Display Advertising Search Engine Optimization Paid Search Performance Marketing Email Marketing Social Marketing Online PR Interactive TV Mobile Blogging Podcasting E-commerce
- 5. How search engines work Crawlers Indexing Searching Display Advertising Search Engine Optimization Paid Search Performance Marketing Email Marketing Social Marketing Online PR Interactive TV Mobile Blogging Podcasting E-commerce
- 6. How search engines work Crawlers Indexing Searching Display Advertising Search Engine Optimization Algorithm? Paid Search Performance Marketing Email Marketing Social Marketing Online PR Interactive TV How to rank all Mobile these website? Blogging Podcasting E-commerce
- 7. How search engines work Crawlers Indexing Searching Display Advertising Search Engine Optimization Algorithm? Paid Search Performance Marketing Email Marketing Social Marketing Online PR Interactive TV Mobile Blogging Podcasting E-commerce
- 8. How search engines work Crawlers Indexing Searching Display Advertising Search Engine Optimization Algorithm? Paid Search Performance Marketing Email Marketing Social Marketing Online PR Interactive TV Mobile Blogging Podcasting E-commerce
- 9. How search engines work Crawlers Indexing Searching Results Ranking Display Advertising Search Engine Optimization Paid Search Performance Marketing Email Marketing Social Marketing Online PR Interactive TV Mobile Blogging Podcasting E-commerce
- 10. PPC vs SEO Display Advertising Search Engine Optimization Paid Search Performance Marketing PPC • Instant result SEO Email Marketing • Takes time (2 to 16 (immediately) weeks) Social Marketing • Flow of traffic can be • No Traffic control Online PR control • Pay by consultant and Interactive TV • Pay for every click maintenance Mobile • Less exposure • Large exposure Blogging • Can compete for as • Difficult to achieve many as keywords top rank of multiple Podcasting • Best for short term keywords E-commerce campaigns with high • Best for long term realization value campaigns
Notas do Editor
- - URL NamingMeaningful and easier rememberInclude primary keyword in the URLBad: http://www.my.pyotravel.com/3634684 Good: http://www.my.pyotravel.com/flexitoursStandardize one URL name, so that traffic rankings of each site compile to offer higher overall Google rank - Page Title & DescriptionGive a relevant title & description- Page Headline (H1, H2, H3)Highlight most important subject of the page by H1 tag, sub title with H2 tag.This is easier reader as well as search engine to interprets the main topic of the page.- Contentkeyword density (bold, tags, title)Image Do not overload web page with imageGiving image alt tag<imgsrc="http://www.pyotravel.com/flight/hongkong.jpg" alt=“pyot" class=“flight_hong_kong" width="35" height="35" />HyperlinkGiving title tag<a href="/tag/trending" title="View More Trending">Now Trending</a>Meta tagApply keyword and description meta tag.Implement not more than 2 keywords per page, brief but clear description
- Understand keyword competitionDetermine competitiveness of keyword based on the number of search result it produces.E.g. “web design”, Google produces 234 million search results “web site NY” Google produces 120 million search results There are more web pages competing for “web design” than “web design NY”Much effort needed to optimize a web page for “web design”Understand back-linksIt is a sum total of links from other web pages to the web page.Each link is a vote to your websites directory listing