Philipe Hautrive

New and Emerging Digital Platforms Digital Magazines Media 2.0 Conference Hanover, 14 -15 March 2007

Digital Press Distribution : a new opportunity! More than just Technology… … a new reading experience … a new way of purchasing press … a new retail channel 2

Who we are? ,[object Object],[object Object],[object Object],3

[object Object],[object Object],[object Object],[object Object],[object Object],4

Consumer Experience THE CONCEPT: the digital replica of the print magazine, combined with interactivity and rich media, delivered on the web. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5

Consumer Experience Home Page Digital Press 6

Consumer Experience Title – Fact Sheet 7

Consumer Experience Table of contents - Purchase 8

Consumer Experience Access to back issues 11

Consumer Experience Search the online library 12

Consumer Experience 15 Reading experience - demo

Consumer Experience More content, more interaction ,[object Object],Audio: a Rock magazine and sound extracts from new hits; a live interview Video: a Cinema magazine enriched with trailers mentioned in the articles: read, click and view! Wall-papers: a Photo magazine with wall-papers to download Games: interactive Psycho tests: no pen, your score on line immediately! Self-corrected crosswords Animation : an educational magazine with an animated map Supplement : a women magazine with a free interactive shopping supplement ,[object Object],[object Object],A different, but lively experience 16

New Retail Channels A digital kiosk, multichannel and leveraged by strong brands. ,[object Object],[object Object],[object Object],[object Object],DIGITAL SPECIALIZED MASS COMMUNITY PRESS Sales effort is key 17

New Retail Channels More accessibility, more relevance for the consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],? 18 Easy purchase, one-to-one marketing: more sales! ,[object Object],[object Object]

Commercial Offers DIGITAL: not only traditional, but also innovative commercial offers ,[object Object],[object Object],[object Object],[object Object],? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing, innovation, promotion 19

Commercial Offers About 200 titles now, target being 500 20 Our retailer strategy: variety of offers, channels and titles

Benefits to Publishers ? ,[object Object],[object Object],[object Object],[object Object],[object Object],Additional revenue, lower costs, marketing potential One building block towards digital 21

Benefits to Publishers A full service partner ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing and services 22

? ,[object Object],[object Object],[object Object],[object Object],Not a strategic revolution, but a great tactical opportunity! Conclusion 23

? Thank you for your attention 24

? Contacts 25 2 rue Lord Byron 75008 Paris www.relay.fr www.virginmega.fr Philippe Hautrive [email_address] Tel: +33 1 42 99 07 52

Philipe Hautrive

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (9)

Destaque

Destaque (13)

Semelhante a Philipe Hautrive

Semelhante a Philipe Hautrive (20)

Mais de Sergey Galyonkin

Mais de Sergey Galyonkin (20)

Último

Último (20)

Philipe Hautrive