2. Video Structure
• Decide what style you
want to go for:
Talking to camera,
voice over, text, stock
footage
• If you need inspiration,
look at TV ads

3. Video Structure
• Interview/presentation
setup
• Record a stationary
‘master shot’
• Pick ups on certain lines
with different framing
• Cut-aways of what you are
talking about

4. Shot Composition
• How to make your shots
look pretty

5. Shot Composition
• Rule of Thirds

6. Shot Composition
• Position in the frame: Head
room

7. Shot Composition
• Eye line

8. Shot Composition
• Include movement in your
shots, it’s more interesting
to look at
• Try to keep your movement
steady

9. Shot Composition
• Use variety in your shots

10. Shot Composition
• Film rules are like the pirate
code: they’re more like
guidelines
• Once you know them, you
can break them for effect

11. Lighting
• Ensure the subject is
evenly lit
• Natural light is better than
artificial
• Watch for shadows

12. Lighting
• Exposure
• Match foreground and
background lighting

13. Camera
• Decide what you are going
to use: smart phone,
camcorder, DSLR, webcam
• Play around with your
camera, experiment!
• If you are unsure,
automatic settings are your
friend

14. Camera
• Check your settings:
• Frame rate: 24 fps, 25 fps
• Resolution: SD/HD,
854x480, 1280x720,
1920x1080
• Exposure
• Focus
• White Balance

15. Shooting
• Check your rushes
• Safety shots
• Keep track of the good
takes

16. Performance
• Speak slowly, with plenty of
pauses. This gives you
room to edit
• Don’t worry if you mess up
a line, you can just do it
again

17. Sound
• If using DSLR, you’ll need a
separate sound recorder
• Make sure you run audio
checks
• Audio peaking: never higher
than -6 db
• If you can hear your voice
distorting, it’s too loud. If you
have too much ambient hiss,
it’s too quiet
• Maintain a steady volume of
speech

18. Sound
• Music
• Background music can
help cover dodgy parts in
your audio
• Royalty free music
• http://freesound.org/

19. Editing
• Figure out your software,
play around with it
• Check that all your settings
match
• Only import the good takes

20. Editing
• Importing:
• SD card, Bluetooth, USB,
fileshare
• Getting the correct file type
(mp4, avi, wmv)
• http://www.freemake.com/fr
ee_video_converter/

21. Editing
• Images and stock footage
• Use royalty free/creative
commons content
• Copyright laws are ruthless
• http://search.creativecomm
ons.org/

22. Editing
• iMovie Interface

23. Editing
• Editing on the beats
• Does it feel right?
• Use transitions and effects
appropriate to the tone of
your video

24. Editing
• Titles and graphics:
• Presets are super easy
and look good (most of the
time)
• Simplest is often best

25. Editing
• Double check, triple check,
quadruple check your edit,
make sure you’re happy
with it
• Get feedback from others

26. Demo
• How to use iMovie

27. Tutorials
• If there’s anything you’re
confused about, use
YouTube tutorials
THERE ARE THOUSANDS
OF THEM

28. Questions?