Sigma Infotech offers unique & affordable website design that is search engine optimised and helps business succeed on the web. Call 1300 78 20 23 to achieve successful web design.

1. 5 Steps to Restoring the
Effectiveness
of Your PPC Campaign

2. Apparently, PPC advertising is a gateway to online success for several
marketers out there.
To some small businesses and beginners, however, it is always
challenging to drive traffic through pay per click advertising. While
every business manages to attract small gains and favourable changes
in the beginning, most lose their track down the road and undermine
their campaign.
That said, we have come up with a little help by gathering immediate
steps you can take in an attempt to boost your ineffective PPC
campaign.
Restoring the Effectiveness of Your PPC Campaign

3. Steps are
1. Abandon ineffective keywords now
When your PPC campaign doesn’t seem to yield good results for your
business, it’s definitely time to look back into your keywords.
Using the right mix of keywords remains one of the most crucial factors
contributing to PPC success.
2. When negative keywords make sense
It may sound inappropriate to some marketers but adding negative
keywords to your campaign is necessary to tackle bad searches. To
get the most out of your effort and money, define negative keywords
for your campaign that specify where your ads should not appear.

4. 3. Reconstruct the landing page
A PPC ad that gets a lot of traffic only to direct it to an irrelevant
landing page is probably doing more harm than good to your
business. In order to achieve high conversion rates, it is important
to make the landing page as specific to your targeted keywords as
possible.
4. Heed the quality score
Google rates ads with a quality score that provides an insight into
the quality and relevant of both your keywords and PPC ads.

5. 5. Analyse and re-structure
One practical way to improve your advertising campaign is to
just review the ads thoroughly.
Sometimes, the smallest of mistakes like misspelled words or a
bad design can disrupt the functionality of a campaign no
matter how relevant your keywords. Check your ad copy,
design, message (you intend to convey through your campaign)
and your offers for their uniqueness, relevance and originality.

6. To Summarise
 Your campaign should not just include converting keywords but
also exclude keywords that don’t convert at all.
 Irrelevant words that associate with bad searches can actually be
utilised as negative keywords which you don’t want your ads to
show for.
 You landing page must be specific and relevant to your targeted
keywords as well as the campaign in order for high conversions to
occur.
 The better your quality score, the lower your CPC and the higher
your ROI.
 Draw regular insights into your campaign and analytics reports to
monitor your performance and progress.

7. Suite 610/12 Century Circuit, Baulkham
Hills NSW 2153, Australia
Phone No. : 1300 78 20 23
Fax: 1300 79 44 02
http://www.sigmainfotech.com.au/
Contact Us