Search engine marketing (SEM) is robust tool to bring your business into spotlight and survive the increasingly completive marketplace.

1. Search Engine Marketing:
Make a Big Difference with
SmallConsiderations

2. Search Engine
Marketing
(SEM)
 Search engine marketing (SEM) is robust tool to bring
your business into spotlight and survive the
increasingly completive marketplace.
 However, many small-business marketers consider it
an expensive means to grow their business online and
think of SEM as a tool for only the established, big-
budget brands.
 In order to break this misconception and help small
businesses use SEM to their advantage, we have pulled
together some vital considerations.

3. Keyword
Selection
 Of course, big brands with larger marketing budgets
have an edge over small businesses when it comes to
paid search auctions.
 One way you to compete with such brands is to be
strategic and intelligent about which keywords to
target.You need to focus on keywords that can pull
quality leads and conversions for your business.
 Additionally, you can utilise long tail keywords that
might be comparatively less competitive but allow you
be more targeted on a low budget.

4. Localisation
 Why push your business through search engine results
for global keywords when your serve within a specific
region or a city?
 Restricting your geographic targeting is an inexpensive
way to compete against bigger brands.With strategic
local search engine optimisation, you can invest your
time and money in ad campaigns that optimised to
target local traffic rather than drive traffic from across
the world.

5. Captivating
AdCopy
 When budget is in the way of competing against bigger
brands, you must come up with economical ways to
stand out.Ad copy is one of those inexpensive tools
you can leverage to make a difference in the crowd.
 Writing creative and unique ad copy, which definitely
requires a good positioning statement and mindful
placement of keywords, can help you get more clicks
and traffic.
 An important aspect here is to be clear, precise in ad
text and make your business seem like the logical
choice to customers.

6. Ad Extensions
 Another way to be more impactful with your online ads
is extend them with extra information that can be
helpful for your audiences.
 While you try to pack your ads with as much useful
information about your business as possible, Google
allows you to add a variety of extra details to your ad
copy including local info, reviews, ratings and web page
links just to improve the chances of ad clicks.
 By offering additional information, you can encourage
customers to explore your business more and find
something they are interested in.

7. ToSummarise
Depending on the industry, Running search engine
marketing campaigns can certainly beThe
aforementioned tips would help you not only run your
marketing campaigns effectively and rank high in search
engines but also outperform your competitors and
compete with bigger brands.

8. Get in touch..
Address – Suite 610/12 Century Circuit , Baulkham
Hills NSW 2153
Phone – 1300 78 20 23
Fax – 1300 79 44 02
Website – http://www.sigmainfotech.com.au/