A showcase of a logo design project by Seedr Creative highlighting the graphic design process. It includes some best practice advice and useful tips and resources.
2. Ask the right questions to get the right brief
(The brief is like the ship’s rudder)
t grow
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ill
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ive us as
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ct
the proje
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/or produ
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ld you describe
1.! How wou ccomplis
h?
go to a
o ur new lo
yo u want y
2. What do
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your main
3. Who are rs?
competito
nt fr om your
ou differe
4. H ow are y
? our logo?
get audience d alo ng side y
is the tar e it state
5 .! Who , wou ld you lik
ne? If so
a ta g/strap li
you have ur logo?
6. ! D o m ind for yo
agery in
specific im ?
ave any d colours
7. ! Do you h r exis ting bran
ences, o
colo ur prefer
ave any
8.! Do you h ish to us
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t you do not w
lours tha
you hav e any co
9.! Do go?
e your lo
es t describ o view it?
ves should b y to those wh
at adjecti to conve
10.! Wh want your logo
3. When we design logos we like to...
• Avoid fads and trends
• Design, not decorate
• Keep it simple
‘Simplicity is the ultimate form of sophistication’
Leonardo Da Vinci
5. ...to get all the ideas down quickly
“Sketching helps to evolve your imagination: once you understand
it, you will always start from just white paper.”
Dainis Graveris