The State and Outlook of Online Video: International Fundraising Congress 2010

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Nasser Asif

Michael's masterclass at the 2010 International Fundraising Congress in the Netherlands.

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State and outlook of online video Prepared for IFC Presented by Michael Hoffman, CEO, See3 Once and Future Media www.see3.net | michael@see3.net | @Michael_hoffman

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Visit : www.YouTube.com/NonprofitVideoAwards

YouTube: Why Video Matters In 1 Minute 20 hours of video are uploaded to YouTube Source: Alexa #4 Biggest Site in the World Bigger than MySpace and Wikipedia 58 Minutes Average time spent on YouTube Source: Nielsen//NetRatings (October 2007) - US audience. 48% 27.3 Female 52% 29.8 Male Gender 19% 10.9 55+ 21% 11.9 45-54 22% 12.3 35-44 19% 11.1 18-34 19% 11.0 <18 – 57.1 All Age % Users Users (M) ‏

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You Made The Video Now What? - Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Discussion Michael Hoffman ,[object Object],[object Object],[object Object],[object Object],[object Object]

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The State and Outlook of Online Video: International Fundraising Congress 2010

1. State and outlook of online video Prepared for IFC Presented by Michael Hoffman, CEO, See3 Once and Future Media www.see3.net | michael@see3.net | @Michael_hoffman

7. Visit : www.YouTube.com/NonprofitVideoAwards

10. Watch Video

11. October 9, 2006: Google Buys YouTube

12. YouTube: Why Video Matters In 1 Minute 20 hours of video are uploaded to YouTube Source: Alexa #4 Biggest Site in the World Bigger than MySpace and Wikipedia 58 Minutes Average time spent on YouTube Source: Nielsen//NetRatings (October 2007) - US audience. 48% 27.3 Female 52% 29.8 Male Gender 19% 10.9 55+ 21% 11.9 45-54 22% 12.3 35-44 19% 11.1 18-34 19% 11.0 <18 – 57.1 All Age % Users Users (M) ‏

13. Your Audience is Watching

14. Search

15. The Tools are Improving

16.

17. YouTube Channel

18. Your Website is Your Channel

19.

20.

21. Viral to Who?

22. Viral to Who?

23.

24.