Hello! Thanks for coming - I’m going to talk to you about how I’ve adapted UX and research techniques to culture. \n
I spent 2 weeks in China, Beijing where I carried out intensive UX usability testing and research. \n
There are lots of similarities between China and the UK - you’ve even got the ‘golden arches’. \n
I’m pleased to say that there are lots of differences. \nBTW, this was some of the best food I ate in China! \n
Before you begin your research in different culture you need to understand that culture and it’s sensitivities.\n\nIn China the dragon represents Good fortune and luck \n\nWhilst here in the UK, I certainly think of George and the Dragon - the dragon is evil and needs to be slain. \n
I’m going to share with you three insights around how I adapted my method. \n\nThe lady in green was my translator - She was a great help during the 2 weeks in Beijing.\n
The people I met were not open with strangers. You need to explain who you are, why you’re here and what you hope to understand. All of this helps to create and gain trust. \n
This technique works very well in the UK and allows me to leave a session with lots of insights. But, in Beijing I found that this method didn’t fit with the culture. IT was more about conversations and insights gently unfolding.\n
Focus on feedback around look and feel and their information needs rather then task based questions. It’s also worth remembering that you need to ahve excellent English skills t successfully complete tasks on UK (English) websites. \n
It’s key to be flexible. You need to understand the culture you’re working in and adapt techniques accordingly. \n
