Attendees of the 5th annual Second Street Awards webinar walked away with lots of fresh ideas for generating revenue and building their databases, as well as plenty of inspiration for contest, ballots, deals, deal cards, and more to run in 2014. During the presentation, we revealed which promotions truly excelled in 27 categories, including: Best Sports Contest Best Photo Contest Best Metro Ballot Best Niche Ballot Best Restaurant Deal Best Deals Store Best Contest Program Best Deals Program ...and even the much-coveted Best Overall Promotion. Ready to be inspired? Check out the slide deck above.

1. #SecondStreetAwards

2. WELCOME!
#SecondStreetAwards

3. SPEAKERS
Julie Foley
Director of Affiliate Success
@julie_foley
Matt Chaney
Director of Affiliate Success
@mattchaney
Matt Coen
President & Co-Founder
@mcoen
#SecondStreetAwards

4. Join the Conversation
Follow @secondstreetlab on Twitter!
Want to win an exclusive prize?
#SecondStreetAwards
Note: We are recording this
webinar and you will receive
an email with links to the
recording and slide deck.
GoToWebinar
Questions Panel
#SecondStreetAwards

5. WHY ONLINE PROMOTIONS?
Online Promotions
$90
In Billions
$80
$80
$70
$60
$50
$40
$40
$30
$20
$10
$0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Source: Borrell Associates
#SecondStreetAwards

6. #SecondStreetAwards

7. #SecondStreetAwards

8. CATEGORIES
CONTESTS
DEALS







Best Video Contest
Best Sweepstakes
Best Bracket Contest
Best Sports Contest
Best Big Giveaway
Best Advertiser Campaign
Best Photo Contest








Best Services Deal
Best Beauty Deal
Best Event Deal
Best Retail Deal
Best Restaurant Deal
Best Recreation Deal
Best Deals Store
Best Deal Card




Best Small Market UPICKEM Partner
Best Mid-Size Market UPICKEM Partner
Best Large Market UPICKEM Partner
Best Major Market UPICKEM Partner




Best Small Market Deals Partner
Best Mid-Size Market Deals Partner
Best Large Market Deals Partner
Best Major Market Deals Partner
BALLOTS Deal
 Best Travel
 Best Metro Ballot
 Best Niche Ballot
#SecondStreetAwards
BEST OVERALL PROMOTION

9. BEST REGIONAL TRAVEL
DEAL
#SecondStreetAwards

10. FINALISTS: REGIONAL
TRAVEL DEAL
The Lodge of the Four
Seasons
KMOV-TV
Grizzly Jack’s Grand
Bear Resort
Quad-City Times
St. Louis, Missouri
Regional Travel
$249 for $524, 2-night stay for 2
+ $50 dining credit
Davenport, Iowa
Regional Travel
$240 for $488 or $400 for
$800, 2-night stay for 6 or 9
guests
Whitefish Properties
KSTP-TV
St. Paul, Minnesota
Regional Travel
$150 for $300, Voucher for
lodging and food & drink at
2 locations
#SecondStreetAwards

11. WINNER: REGIONAL
TRAVEL DEAL
Quad-City Times
Davenport, Iowa
Grizzly Jack’s Grand
Bear Resort
Regional Travel
$240 for $488 (65 Sold) or
$400 for $800 (56
Sold),
2-night stay for 6 or
9 guests
$38,038 Gross
#SecondStreetAwards

12. BEST VIDEO CONTEST
#SecondStreetAwards

13. FINALISTS: VIDEO CONTEST
The FOX50
Lip Dub Project
WRAZ-TV
Oh Say! Can You Sing?
Arkansas Democrat
Gazette
Durham, North Carolina
Revenue: $200,000
44 High Schools Participated
City, Arkansas
Submissions: 145
Registered Users: 3,569
Votes: 129,053
Sing Like Brad Paisley
Entercom
National
Submissions: 248
Registered Users: 4,070
Votes: 1,351,376
#SecondStreetAwards

14. WINNER: VIDEO CONTEST
WRAZ-TV
Durham, North Carolina
The FOX50 Lip Dub Project
Revenue: $200,000
44 High Schools Participated
#SecondStreetAwards

15. BEST SERVICE DEAL
#SecondStreetAwards

16. FINALISTS: SERVICE DEAL
CARNU Auto Detailing
Center
Billings Gazette
Travel Clean Car
Wash
Kansas City Star
Billings, Montana
Auto
$75 for $150, Complete Detail
Kansas City, Missouri
Auto
$40 for $80, Wash Card
Kreative Audio &
Security
KTUU-TV
Anchorage, Alaska
Auto
$190 for $380, Python OneWay Auto Start
#SecondStreetAwards

17. WINNER: SERVICE DEAL
Billings Gazette
Billings, Montana
CARNU Auto
Detailing Center
Auto
$75 for
$150, Complete
Auto Detail (372
Sold)
$27,900 Gross
#SecondStreetAwards

18. BEST SWEEPSTAKES
#SecondStreetAwards

19. FINALISTS: SWEEPSTAKES
31 Days of Christmas
Popular Woodworking
Submissions: 223,018
Win $1,000 from Nebraska
Crossing Outlets
Omaha World-Herald
Omaha, Nebraska
Revenue: $75,000
Submissions: 75,949
Opt-ins: 47,677
iPad-a-Day Giveaway
WFTS-TV
Tampa, Florida
Submissions: 94,686
Opt-ins: 193,813
#SecondStreetAwards

20. WINNER: SWEEPSTAKES
Omaha World-Herald
Omaha, Nebraska
Win $1,000 from Nebraska Crossing Outlets
Revenue: $75,000
Submissions: 75,291
Opt-ins: 47,677
#SecondStreetAwards

21. BEST BEAUTY DEAL
#SecondStreetAwards

22. FINALISTS: BEAUTY DEAL
East West Massage
Reading Eagle
Reading, Pennsylvania
Spa & Massage
$30 for $60, 1-Hour
Therapeutic Massage
The Spa at Rock Barn
Charlotte Observer
Charlotte, North Carolina
Spa & Massage
$70 for $202, Weekday
Escape Spa Experience
#SecondStreetAwards
Aveda Seven Seas Spa
and Salon
Miami Herald
Miami, Florida
Spa & Massage
$49 for $149 or $89 for
$300, Spa Night Package for 1
or 2

23. WINNER: BEAUTY DEAL
Miami Herald
Miami, Florida
Aveda Seven Seas
Spa and Salon
 Spa & Massage
 $49 for $149 (268 Sold)
 $89 for $300 (237 Sold)
 Spa Night Package for 1
or 2
 $34,225 Gross
#SecondStreetAwards

24. BEST BRACKET CONTEST
#SecondStreetAwards

25. FINALISTS: BRACKET CONTEST
Fan Friendzy
Herald & Review
Decatur, Illinois
Revenue: $2,500
Registered Users: 800
Bar Wars
Gambit
Pick a Pizza
Republican-American
Waterbury, Connecticut
Revenue: $3,200
Registered Users: 5,361
#SecondStreetAwards
Registered Users: 3,608

26. WINNER: BRACKET CONTEST
Herald & Review
Decatur, Illinois
Fan Friendzy
Revenue: $2,500
Registered Users: 800
#SecondStreetAwards

27. BEST EVENT DEAL
#SecondStreetAwards

28. FINALISTS: EVENT DEAL
Warm Beach Camp
Everett Herald
Stadium of Fire
Provo Daily Herald
Everett, Washington
Holiday
$15 for $30, 2 Event Tickets
Provo, Utah
Concert
$26 for $52, Event Ticket
Taste of Brickwell
Food & Wine Festival
Miami Herald
Miami, Florida
$60 for $125, $100 for
$200, $100 for $250, 1- or 2day VIP pass for 1 or 2
#SecondStreetAwards

29. WINNER: EVENT DEAL
Provo Daily Herald
Provo, Utah
Daily Herald Stadium
of Fire
Concert
$26 for $52, Event Ticket
(3,678 Sold)
$95,628 Gross
#SecondStreetAwards

30. BEST SPORTS CONTEST
#SecondStreetAwards

31. FINALISTS: SPORTS
CONTEST
Auto Racing Challenge
WNOR-FM & WAFX-FM
Fearless Forecasters
The Roanoke Times
Mulligan Match-Up
Madison.com
Suffolk, Virginia
Revenue: $137,000
Registered Users: 2,812
Roanoke, Virginia
Revenue: $68,000
Registered Users: 1,634
Madison, Wisconsin
Revenue: $102,288
Registered Users: 1,222
High School Football
Frenzy
Community Publishers
Pro Football
The State Journal-Register
Bracket Fiasco
Atlanta JournalConstitution
Oklahoma, Missouri, & Arkansas
Revenue: $50,000
Registered Users: 650
Springfield, Illinois
Revenue: $100,000
Registered Users: 296
Atlanta, Georgia
Revenue: $150,000
Registered Users: 4,866
#SecondStreetAwards

32. WINNER: SPORTS CONTEST
The Wisconsin State Journal (Madison.com)
Madison, Wisconsin
Mulligan Match-Up
Revenue: $102,288
Registered Users: 1,222
#SecondStreetAwards

33. BEST RETAIL DEAL
#SecondStreetAwards

34. FINALISTS: RETAIL DEAL
Bellino Fireworks
Omaha World-Herald
Perry’s at SouthPark
Charlotte Observer
Omaha, Nebraska
Holiday
$15 for $30, Fireworks
Charlotte, North Carolina
Jewelry
$249 for $500 or $499 for
$1,200, Jewelry
Chris’ Specialty Meats
Baton Rouge Business
Report
Baton Rouge, Louisiana
Food
$12 for $20, Cajun Meat Dishes
#SecondStreetAwards

35. WINNER: RETAIL DEAL
Omaha World-Herald
Omaha, Nebraska
Bellino’s Fireworks
Holiday
$15 for $30, Fireworks
(1,491 Sold)
$22,365 Gross
#SecondStreetAwards

36. BEST BIG GIVEAWAY
#SecondStreetAwards

37. FINALISTS: BIG GIVEAWAY
National Mortgage
Giveaway
KCTV-TV
Kansas City, Missouri
Submissions: 393,373
#SecondStreetAwards
Hardee’s Tailgate
Takeout Man Cave
Giveaway
WRAZ-TV
Durham, North Carolina
Revenue: $100,000
Lake Lanier Islands
Dream Wedding
WSB-FM
Atlanta, Georgia
Revenue: $30,000
Submissions: 483

38. WINNER: BIG GIVEAWAY
WSB-FM
Atlanta, Georgia
Lake Lanier Islands Dream Wedding
Revenue: $30,000
Submissions: 483
10 Weddings Booked at Sponsor’s Location
#SecondStreetAwards

39. BEST RESTAURANT DEAL
#SecondStreetAwards

40. FINALISTS: RESTAURANT
DEAL Boi Na Braza Churrascaria
Cedars Restaurant and
Lounge
Tri-City Herald
Brazilian Steak House
HalfPriceCincy
Pasco, Washington
American
$20 for $45 or $25 for $60, Food
& Drink in Lounge or Restaurant
Cincinnati, Ohio
$25 for $50, Dinner
KFC Hawaii
Honolulu StarAdvertiser
Honolulu, Hawaii
American
$10 for $20, Fast Food
#SecondStreetAwards

41. WINNER: RESTAURANT DEAL
Tri-City Herald
Pasco, Washington
Cedars Restaurant and
Lounge
 American
 $20 for $45 in Lounge
(3,006 Sold)
 $25 for $60 in Restaurant
(2,299 Sold)
 $117,595 Gross
#SecondStreetAwards

42. BEST ADVERTISER CAMPAIGN
#SecondStreetAwards

43. FINALISTS: ADVERTISER
CAMPAIGN
Christmas in July
Quad-City Times
$500 Bank Sweepstakes
Entercom New Orleans
Pick a Beet
KULR-TV
Davenport, Iowa
Revenue: $19,250
11 Advertisers
Advertiser Likes: 157-341 Each
New Orleans, Louisiana
Revenue: $18,000
Advertiser Likes: 1,252
Advertiser Opt-Ins: 562
Billings, Montana
Revenue: $16,500
Advertiser Likes: 3,600
#SecondStreetAwards

44. WINNER: ADVERTISER
CAMPAIGN
Entercom
New Orleans
New Orleans, Louisiana
$500 Bank Sweepstakes
Revenue: $18,000
Advertiser Likes: 1,252
Advertiser Opt-Ins: 562
12,888% Increase in Engagement
$100,000 in Card Sales
#SecondStreetAwards

45. BEST RECREATION DEAL
#SecondStreetAwards

46. FINALISTS: RECREATION
DEAL
Deertrak Golf Club
Milwaukee Journal
Sentinel
Belterra Casino Resort
HalfPriceCincy
Cincinnati, Ohio
$99 for $400, 1-Night Stay, $50
Restaurant Voucher, $200 Spa
or Golf Credit
Milwaukee, Wisconsin
Golf
$40 for $80, 2 Rounds of Golf
with Cart
Children’s Museum
of the Lowcountry
Post and Courier
Charleston, South Carolina
Activity Center
$40 for $80, 1-Year Family
Membership
#SecondStreetAwards

47. WINNER: RECREATION DEAL
HalfPriceCincy
Cincinnati, Ohio
Belterra Casino Resort
$99 for $400, 1-Night
Stay, $50 Restaurant
Voucher, $200 Spa or Golf
Credit (509 Sold)
$50,391 Gross
#SecondStreetAwards

48. BEST PHOTO CONTEST
#SecondStreetAwards

49. FINALISTS: PHOTO CONTEST
Baby Bash
WEZB-FM
New Orleans, Louisiana
Submissions: 472
Votes: 13,730,702
Cutest Pet Contest
WSAZ-TV
Ultimate Couple Contest
WJRR-FM
Charleston, West Virginia
Revenue: $10,000
Submissions: 734
Votes: 10,296
Orlando, Florida
Revenue: $5,000
Submissions: 919
Votes: 2,327,665
#SecondStreetAwards

50. WINNER: PHOTO CONTEST
WEZB-FM
New Orleans, Louisiana
Baby Bash
Submissions: 472
Votes: 13,730,702
#SecondStreetAwards

51. BEST DEALS STORE
#SecondStreetAwards

52. FINALISTS: DEALS STORE
Holiday Gift Guide
Miami Herald
Miami, Florida
Cyber Week
Quad-City Times
Davenport, Iowa
Best of 2012
Miami Herald
Miami, Florida
#SecondStreetAwards

53. WINNER: DEALS STORE
Quad-City Times
Davenport, Iowa
Cyber Week
$154,835 Gross
#SecondStreetAwards

54. BEST DEAL CARD
#SecondStreetAwards

55. FINALISTS: DEAL CARD
Golf Card
WNWO-TV
Golf Card
UpNorthLive.com
Golf Card
Fresno Bee
Toledo, Ohio
$59 for $320
Traverse City, Michigan
$99 for $717
Fresno, California
$39 for $270
#SecondStreetAwards

56. WINNER: DEAL CARD
UpNorthLive.com
Traverse City, Michigan
Golf Card
$99 for $717, Description (687 Sold)
$200,638 Gross
#SecondStreetAwards

57. BEST METRO BALLOT
#SecondStreetAwards

58. FINALISTS: METRO BALLOT
Best of Santa Clarita Valley
The Signal
Santa Clarita, California
Revenue: $75,000
Registered Users: 7,410
Votes: 114,815
San Diego’s Best
U-T San Diego
San Diego, California
Registered Users: 50,324
Votes: 573,361
Southwest Florida Choice Awards
Naples Daily News
Naples, Florida
Revenue: $110,000
Registered Users: 62,541
Votes: 13,762
#SecondStreetAwards

59. WINNER: METRO BALLOT
The Signal
Santa Clarita, California
Best of Santa Clarita Valley
Revenue: $75,000
Registered Users: 7,410
Votes: 114,815
#SecondStreetAwards

60. BEST NICHE BALLOT
#SecondStreetAwards

61. FINALISTS: NICHE BALLOT
Best of Holiday Shopping
The Roanoke Times
Roanoke, Virginia
Revenue: $70,000
Prep Football Fans’
Choice Awards
The Signal
Santa Clarita, California
Revenue: $4,000
Registered Users: 1,074
Illinois State Fair Top Ten
The State-Journal Register
Springfield, Illinois
Registered Users: 1,048
Votes: 9,750
#SecondStreetAwards
Family Favorites
MetroFamily
Registered Users: 1,177
Votes: 29,705

62. WINNER: NICHE BALLOT
Roanoke Times
Roanoke, Virginia
Best of Holiday Shopping
Revenue: $70,000
Registered Users: 1,615
Votes: 20,735
#SecondStreetAwards

63. BEST SMALL MARKET
DEALS PROGRAM
#SecondStreetAwards

64. FINALISTS: SMALL MARKET
DEALS PROGRAM
UpNorthLive.com
Barrington Broadcasting
Traverse City, Michigan
Augusta Chronicle
Billings Gazette
Lee Enterprises
Billings, Montana
#SecondStreetAwards
Morris Publishing Group
Augusta, Georgia

65. WINNER: SMALL MARKET
DEALS PROGRAM
UpNorthLive.com
Traverse City, Michigan
UpNorthLive Deals
Barrington Broadcasting
#SecondStreetAwards

66. BEST SMALL MARKET
CONTEST PROGRAM
#SecondStreetAwards

67. FINALISTS: SMALL MARKET
CONTEST PROGRAM
DurhamRegion.com
Metroland Durham Region Media Group
Toronto, Ontario
KFDX-TV
Nexstar Broadcasting
Wichita Falls, Texas
KSBY-TV
Cordillera Communications
San Luis Obispo, California
KTUU-TV
Schurz Communications
Anchorage, Alaska
Record-Journal
Record-Journal Publications
Meriden, Connecticut
#SecondStreetAwards

68. WINNER: SMALL MARKET
CONTEST PROGRAM
KSBY-TV
San Luis Obispo, California
104 Contests
42,000 Entries
80,000 Opt-Ins
#SecondStreetAwards

69. BEST MID-SIZE MARKET
DEALS PROGRAM
#SecondStreetAwards

70. FINALISTS: MID-SIZE
MARKET DEALS PROGRAM
Omaha World-Herald
BH Media Group
Omaha, Nebraska
KY3-TV
Schurz Communications
Springfield, Missouri
Quad-City Times
Lee Enterprises
Davenport, Iowa
#SecondStreetAwards

71. WINNER: MID-SIZE MARKET
DEALS PROGRAM
Quad-City Times
Davenport, Iowa
Get It Today!
Lee Enterprises
#SecondStreetAwards

72. BEST MID-SIZE MARKET
CONTEST PROGRAM
#SecondStreetAwards

73. Calgary Sun
FINALISTS: MID-SIZE
MARKET CONTEST
PROGRAM
Sun Media Corporation
Calgary, Alberta
KPTV-TV
Meredith Corporation
Portland, Oregon
KY3-TV
Schurz Communications
Springfield, Missouri
Quad-City Times
Lee Enterprises
Davenport, Iowa
Roanoke Times
BH Media Group
Roanoke, Virginia
#SecondStreetAwards

74. WINNER: MID-SIZE MARKET
CONTEST PROGRAM
Quad-City Times
Davenport, Iowa
116 Contests
36,000 Entries
25,000 Opt-Ins
#SecondStreetAwards

75. BEST LARGE MARKET
DEALS PROGRAM
#SecondStreetAwards

76. FINALISTS: LARGE MARKET
DEALS PROGRAM
St. Louis Post-Dispatch
Lee Enterprises
St. Louis, Missouri
Charlotte Observer
The McClatchy Company
Charlotte, North Carolina
HalfPriceCincy
Hubbard Broadcasting
Cincinnati, Ohio
#SecondStreetAwards

77. WINNER: LARGE MARKET
DEALS PROGRAM
HalfPriceCincy
Cincinnati, Ohio
CincySavers.com
Hubbard Broadcasting
#SecondStreetAwards

78. BEST LARGE MARKET
CONTEST PROGRAM
#SecondStreetAwards

79. FINALISTS: LARGE MARKET
CONTEST PROGRAM
Chatelaine Magazine
Rogers Communications
Toronto, Ontario
KVVU-TV
Meredith Corporation
Las Vegas, Nevada
Omaha World Herald
BH Media Group
Omaha, Nebraska
Toronto Sun
Sun Media Corporation
Toronto, Ontario
U-T San Diego
Copley Press
San Diego, California
#SecondStreetAwards

80. WINNER: LARGE MARKET
CONTEST PROGRAM
Toronto Sun
Sun Media Corporation
Toronto, Ontario
78 Contests
259,000 Entries
479,000 Opt-Ins
#SecondStreetAwards

81. BEST MAJOR MARKET
DEALS PROGRAM
#SecondStreetAwards

82. FINALISTS: MAJOR MARKET
DEALS PROGRAM
Fort Worth Star-Telegram
The McClatchy Company
Fort Worth, Texas
Greater Media
Philadelphia
Greater Media Inc.
Philadelphia, Pennsylvania
Miami Herald
The McClatchy Company
Miami, Florida
#SecondStreetAwards

83. WINNER: MAJOR MARKET
DEALS PROGRAM
Miami Herald
Miami, Florida
dealsaver
The McClatchy Company
#SecondStreetAwards

84. BEST MAJOR MARKET
CONTEST PROGRAM
#SecondStreetAwards

85. FINALISTS: MAJOR MARKET
CONTEST PROGRAM
Atlanta Journal-Constitution
Cox Media
Atlanta, Georgia
KTLA-TV
Tribune Broadcasting
Los Angeles, California
WAGA-TV
Fox Broadcasting
Atlanta, Georgia
WCIU-TV
Weigel Broadcasting
Chicago, Illinois
WFLD-TV
Fox Broadcasting
Chicago, Illinois
#SecondStreetAwards

86. WINNER: MAJOR MARKET
CONTEST PROGRAM
WAGA-TV
Fox Broadcasting
Atlanta, Georgia
45 Contests
130,000 Entries
197,000 Opt-Ins
#SecondStreetAwards

87. BEST OVERALL PROMOTION
#SecondStreetAwards

88. FINALISTS: BEST OVERALL
PROMOTION
UpNorthLive.com: $250,000 in Deal Cards
The Roanoke Times: Holiday
Ballot & Deals Store
Quad-City Times: Contests, Ballots, Deals & Email
#SecondStreetAwards
Entercom: National Contests

89. AND
THE WINNER
IS….
#SecondStreetAwards

90. WINNER: BEST OVERALL
PROMOTION
Quad-City Times
Davenport, Iowa
Millions in Revenue
25,000 Opt-Ins
116 Contests
117,000 Deals Sold
Reader’s Choice Ballot
#SecondStreetAwards

91. #SecondStreetAwards