Conversational commerce: why you should care what @joe public had for lunch

Conversational Commerce: Why You Should Care What @JoePublic Had For Lunch

Word of Mouth ,[object Object],[object Object],[object Object],*Source: American Express OPEN Small Business Search Marketing Survey, March 2011 Flickr picture by DuReMi

The Rise of User-Generated Media ,[object Object],[object Object]

Merchant-Related User-Generated Content ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why do Consumers Use Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],Maslow's hierarchy of needs

Tweets and Status Updates ,[object Object],[object Object],[object Object],[object Object]

The Rise of the Social Media Monitoring Industry ,[object Object],[object Object],[object Object],Flickr picture by dreamer2006 Are SMBs waiting on the sidelines?

Collective Wisdom ,[object Object],[object Object],[object Object],[object Object],[object Object],The Law of Large Numbers “guarantees“ stable long-term results for random events, i.e.

Markets are Conversations ,[object Object],Source: Doc Searls and David Weinberger, “The Cluetrain Manifesto” Social media enables conversational commerce

What is Conversational Commerce? ,[object Object],Image from the Take 5: Interactive blog

Conversational Commerce ,[object Object],[object Object],[object Object]

Offline Conversational Commerce Flickr picture By Life by Saje Flickr picture By Drift Words

Responding to Comments Usenet: rec.travel.air in 1998

Responding to Mentions & Check-ins

Leveraging the Intention Economy ,[object Object],Doc Searls, “The Intention Economy”, 2006

Responding to Intentions/Needs

Who Cares What You Had For Lunch? Your advertiser who sells sandwiches cares!

Best Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Takeaways ,[object Object],[object Object],[object Object],[object Object]

The Future ,[object Object],[object Object],[object Object],[object Object]

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Conversational commerce: why you should care what @joe public had for lunch

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Conversational commerce: why you should care what @joe public had for lunch