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Capturing the interactive market

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Brandon Na
Brandon Na

Presented to the $8.5 million dollars Commercial Photography Program at the Seattle Central Creative Academy on April 21, 2011

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Capturing the Interactive Market w/ ‘Super Efficient Opportunities’ By Brandon Na, Seattle Organic SEO Presented to the Commercial Photography Program, Seattle Central Creative Academy on April 21, 2011
Who’s your speaker? Current: ,[object Object]
CEO, Ethicus Group
Radio Host, Toginet
NOT an Artist or Designer; Forgive me on the slides ;) Past ,[object Object]
Online Marketing Program Manager under different titles for 6 years at Doubleclick(now Google), Amazon & Expedia
More details at brandonna.com or search for “brandon na” and you’ll definitely find sthWho are those difficult constituents???
Kids (Love ‘em, Hate ‘em, Love ‘em) Best Dang Training in Life
Marketing (defined) ,[object Object],~AMA(American Marketing Association) ,[object Object], ~unknown Marketing professor at the University of Puget Sound
Marketing: before www Newspapers (1704) Magazines (1742) Billboards (1867) Telemarketing (1895) Radio (1906) Television (1935) (Direct) Mail Marketing (1954)
Marketing Today ,[object Object]
New Media: SEO, PPC, Social Media, Mobile Marketing, Viral Content, Creative Marketing, New Channels EVERY DAY! = FREE …,[object Object]
Super Efficient Opportunities ,[object Object]
Relatively Efficient = PPC & Mobile Marketing
Two Major forms of Free Interactive Marketing
SEO
Social Media,[object Object]
Well, you’re not alone… ,[object Object],[object Object]
Globally: HUNDREDS of BILLIONS USA 3 22.7 Billion Searches (22% Increase) 1 Asia (China, Japan & Korea Only) 26.4 Billion Searches (27% Increase) 2 Brazil & Russia Increased 53% & 92% YOY
Photography Searches
How do I know this? ,[object Object]
And how will you get this data? You’ll pay me lots of:
You can mine this data Seriously, there’s a tool called: ‘Adwords Keyword Tool’ Search ‘kw tool’, ‘adwords kw tool’
Once I find the greatkws…
…but why do I care?
No, no, why do I really care?
Companies/Photographers are PayingthisMonthly
Again, How do I do it?
Most Important SEO Factors There are 2 Big C’s to focus on -Content On-site/page Optimization Credibility Links “The Internet is a an Economic Library” Content 2nd page 3rd page Credibility Chaos,: (Creativity, Cunning, Collaboration, Conditions [luck]) 2’s 3’s #1 4’s 20th page
Link building is the missing part of the SEO puzzle Creates “credibility” for your website
Anchor Text is Critical
Facebook. Really? Great Growth and we See the Ubiquity, but… Alexa.com Compete.com January 2011
So, what? Don’tyou love the phrase? Seriously, So why use it? Why Not? And…
Did I mention Social Media’s Free?
Useful Social Media Tools ,[object Object]
Microblogging: Twitter
Social Networks: Facebook (Facebook pages, Facebook apps, Facebook API)

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