Eric Duerr - Why Do Bad Products Happen to Good People?
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The document discusses strategies for a financial institution to attract and deepen relationships with members, businesses, and colleges in the community. It outlines activities across multiple areas such as attracting new customers through events and ATMs on college campuses and in local businesses, as well as deepening existing relationships through consistent communication, personalized interactions, and education on services. The overall goal is to increase awareness of services and engage customers through a variety of integrated on-campus, in-business, and community-based strategies.
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Eric Duerr - Why Do Bad Products Happen to Good People?
- 6. Disruptive innovations disrupt because of their disruptiveness.
- 15. NEW SCHOOL
- 19. Member Education Referrals Events for Businesses Long Term Relation Consistent Comms Engaged Member Awareness of Services Ease of Services Attract Students ATM’s in Businesses ATM’s in Colleges Events on Colleges Social Networking Deepening Businesses Specific Geographics Community Events Attract Community Members Attract Business Employees Create Advertising Calendar Create College Messaging Framework Create College Microsites Deepening Relationship w/Community Members Deepening Relationship w/College Specific Demographics Create Business Microsites Create Intranet Microsites
- 20. Member Education Referrals Events for Businesses Long Term Relation Consistent Comms Engaged Customer Awareness of Services Ease of Services Attract Students ATM’s in Businesses ATM’s in Colleges Events on Colleges Social Networking Deepening Businesses Specific Geographics Community Events Attract Community Members Attract Business Employees Create Advertising Calendar Create College Messaging Framework Create College Microsites Deepening Relationship w/Community Members Deepening Relationship w/College Specific Demographics Create Business Microsites Create Intranet Microsites
- 21. 1 2 6 8 7 25 5 9 10 13 11 12 14 17 15 16 26 18 4 3 23 24 21 22 19 20 ATIM’s in Colleges ATM’s in Businesses Attract Business Employees Attract Community Members Attract Students Awareness of Services Community Events Consistent Communication Create Advertising Calendar Create Business Microsites Create College Messaging Framework Create College Microsites Create Intranet Microsites Deepening Businesses Deepening Relationship w/ College Deepening w/ Community Members Ease of Services Engaged Customer Events for Businesses Events on Colleges Long-Term Relations Customer Education Referrals Social Networking Specific Demographics Specific Geographics ACTIVE 9 6 21 10 24 18 13 1 46 5 11 19 12 25 7 17 23 8 PASSIVE
- 22. Referrals Attracting/Onboarding & Deepening Give monetary incentives Shared Calendars Specific Marketing Be Trusted Personal Relationship Strategy Consistent Communication Messaging Framework Events Establishing Personal Relationship Local Communication Plans Microsites Educational Activities Updated Marketing Materials Education Business Deals