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Marketing your Startup - Monica Harrington

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Five Things Technologists Need to Know About Marketing September 25, 2010 Monica Harrington
1. Advertising is not marketing. (For years, we never advertised Picnik.)
2. Product passion and vision should be married to marketing. When Mike told me Valve was going to do a B game, I said NOOO.
3. Marketing starts with scoping the business opportunity. Your original idea may change, but you’ve still got to IMAGINE “someone” who will pay for it.
4. Get help in hiring a marketer from a marketer you trust. This town is full of people who’ve worked at great companies…..
5. You can’t be too obsessive about making users happy. Besides they’ll often have better ideas than you will.
What’s your story?

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Marketing your Startup - Monica Harrington

  • 1. Five Things Technologists Need to Know About Marketing September 25, 2010 Monica Harrington
  • 2. 1. Advertising is not marketing. (For years, we never advertised Picnik.)
  • 3. 2. Product passion and vision should be married to marketing. When Mike told me Valve was going to do a B game, I said NOOO.
  • 4. 3. Marketing starts with scoping the business opportunity. Your original idea may change, but you’ve still got to IMAGINE “someone” who will pay for it.
  • 5. 4. Get help in hiring a marketer from a marketer you trust. This town is full of people who’ve worked at great companies…..
  • 6. 5. You can’t be too obsessive about making users happy. Besides they’ll often have better ideas than you will.