1. 2013 YEAR IN REVIEW
ALMOST – PECHA KUCHA

2. seARTS Biz
SEARTS BIZ
Board & Staff
Voting
Financials
[jackie]

3. SEARTS SUPPORTERS – THANK YOU!
Kathy Hamilos
M. Kristine Fisher
Many others & In kind & raffle donors who
Supported Celebrate Wearable Art II & Tonight's Event

4. 2013 January/February
March/April
May/June
• ANNUAL MEETING – PK &
MONTSERRAT PRESIDENT
KEYNOTE
• BASS ROCKS CALLS TO
ARTISTS
• ARTS & CULTURAL
EXCHANGE = CULTURAL
ORGS MTG
• NEW CULTURAL DISTRICTS
ANNOUNCED
• BASS ROCKS OPENING
• ARTS & CULTURAL
EXCHANGE AT RAA
July/August
• CAPE ANN CERAMICS
FESTIVAL
• ARTS & CULTURAL
EXCHANGE AT BEAUPORT
• APPROVAL OF MOBILE APP
PROJECT FOR CULTURAL
DISTRICTS
•
•
CELEBRATE WEARABLE ART II
ARTS & CULTURAL EXCHANGE
AT NORTH SHORE ART ASSN
SEARTS CALENDAR
• WEARABLE ART & HOME
DÉCOR SHOW MIDDLE
STREET WALK
• ARTS & CULTURAL ORGS
MTG IN JANUARY 2014
SNAPSHOT OF
2013

5. 2014 NOMINATED OFFICERS
James Caviston,
President
Matt Cegelis
Vice-President
(& Membership)
Bill Bode,
Secretary
Bethe Palmer,
Treasurer
Chair
(& Board Devt)
J.Ganim-DeFalco

6. FINANCIALS
Metrics that Matter
[beth]

7. OPERATING SUMMARY
seARTS Operating Summary
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$$(10,000)
Oct '10 - Sep 11
Oct '11 - Sep 12
Oct '12 - Sep 13
Total Income
$62,648
$34,434
$68,375
Total Expense
$39,680
$40,757
$44,961
Net Income
$22,968
$(6,323)
$23,414

8. SOURCES OF INCOME & EXPENSE
seARTS Operating Expenses
140.0%
120.0%
100.0%
80.0%
60.0%
40.0%
20.0%
0.0%
Travel and Meetings
Other Types of Expenses
Operations
Website Maintenance
Fiscal Agency Services Expense
Program/Project Expenses
Fundraising Expenses
Contract Services
Business Expenses
Oct '10 - Sep 11
0.0%
3.5%
3.3%
0.0%
5.5%
19.2%
11.1%
19.4%
1.3%
Oct '11 - Sep 12
0.7%
2.8%
3.9%
6.7%
33.1%
24.3%
0.0%
44.9%
2.0%
Oct '12 - Sep 13
0.1%
1.2%
1.9%
4.0%
15.6%
19.9%
5.3%
17.1%
0.7%

9. Photo Credit: Matt Cegelis
PROGRAMS
Annual Meeting
Annual Fundraiser
Shows, Festivals, Talks, etc.

10. Save the Date:
Opening Reception
May 28th, 2014
Photo Credit: Tom Cox
BASS ROCKS ART LOAN PROGRAM




2014 is the 7th year
$14,000 worth of Art Sold
125 Artists’ Work shown
[jackie]

11. $30K IN ART SALES IN 2013
Bass Rocks Art Loan Program
Wearable Arts (sept & dec)

12. CWA III Save the
Date:
Sunday, Sept. 27,
2015
CELEBRATE WEARABLE ART II
SEPTEMBER 29, 2013
 230 Attendees at Cruiseport
Gloucester
 Raised approximately $29K for
seARTS including key sponsors
 Sold + $18K worth of Wearable
Art
 Spring 2014 Coverage by Cape
Ann Magazine & Art New England

13. Photo Credit: Matt Cegelis
WEARABLE ART & HOME DÉCOR SHOW –
SAUNDERS HOUSE – DECEMBER 2013
20 artists in new categories
$10,000 in sales
$1200 to seARTS
Library Raffle - $350

14. SEARTS FISCAL AGENCY
• Newly Released Film to be
shown at Salem Film
Festival: Kasheer: Art, Culture
and the Struggle for Azadi
• Cape Ann Ceramics Festival
• Cape Ann Cultural Districts
Mobile App

15. CAPE ANN CERAMICS FESTIVAL
AUGUST 2013
seARTS as Fiscal Agent
[seyrel]

16. SAVE THE DATE!

17. CAPE ANN CULTURAL DISTRICT MOBILE APP
Collaboration 4 Cultural Districts
+ Chamber + seARTS
Content
Marketing & Promotion
[anne]

18. INITIATIVES
Arts & Cultural Exchange Meetings
Cultural Districts = Mobile App
Membership
Website Improvements
Partnerships

19. MEMBERSHIP
We want you!

20. Artists + Arts &
Cultural Venues
ARTS & CULTURAL – MEMBER
EXCHANGE NIGHTS
June Rockport Art Association
August Beauport
October North Shore Art Association
February 2014 Trident Gallery
[matt]

21. Phase I:
MARKETING INITIATIVES
Marketing Goals
Discovery
Arts & Cultural Assets

22. PASS IT ON –
CAPE ANN IS A WORLD CLASS ARTS
DESTINATION
Arts & Cultural Assets
Audiences
Channels
Message
Story Elements

23. MARKETING = COOPERATIONSHARING, COMMUNICATION
Media + Online Influencers
Social Media
Visibility-Building Strategies
Artist Census
Cape Ann Arts Guide

24. RELATIONSHIPS THAT MATTER
Foundations
Sponsors
Educational Institutions
Private Funding
Other collaborative organizations
[james]

25. SEARTS SUPPORTERS – THANK YOU!
Kathy Hamilos
M. Kristine Fisher
Many others & In kind donors who
Supported Celebrate Wearable Art II & Tonight's Event