Enviar pesquisa
Carregar
INFOGRAPHIC: Extending Your Google Ad Visibility with Google Ad Extensions
•
2 gostaram
•
739 visualizações
Marketing Mojo
Seguir
Negócios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 1
Baixar agora
Baixar para ler offline
Recomendados
Creativity
Creativity
Joseph Zeoli
Chaos and Creativity
Chaos and Creativity
Jason Theodor
Search Engine Optimization (SEO) -- University of Virginia Presentation
Search Engine Optimization (SEO) -- University of Virginia Presentation
Marketing Mojo
Using Social Media Advertising to Find and Convert Your Target B2B Audience -...
Using Social Media Advertising to Find and Convert Your Target B2B Audience -...
Marketing Mojo
Landing Page Optimization Basics
Landing Page Optimization Basics
Marketing Mojo
Tracking Data that Matters in Google Analytics
Tracking Data that Matters in Google Analytics
Marketing Mojo
Is SEO Dead? Keeping SEO Alive Across All Marketing Channels
Is SEO Dead? Keeping SEO Alive Across All Marketing Channels
Marketing Mojo
10 Killer Hacks for Remarketing Success
10 Killer Hacks for Remarketing Success
Marketing Mojo
Recomendados
Creativity
Creativity
Joseph Zeoli
Chaos and Creativity
Chaos and Creativity
Jason Theodor
Search Engine Optimization (SEO) -- University of Virginia Presentation
Search Engine Optimization (SEO) -- University of Virginia Presentation
Marketing Mojo
Using Social Media Advertising to Find and Convert Your Target B2B Audience -...
Using Social Media Advertising to Find and Convert Your Target B2B Audience -...
Marketing Mojo
Landing Page Optimization Basics
Landing Page Optimization Basics
Marketing Mojo
Tracking Data that Matters in Google Analytics
Tracking Data that Matters in Google Analytics
Marketing Mojo
Is SEO Dead? Keeping SEO Alive Across All Marketing Channels
Is SEO Dead? Keeping SEO Alive Across All Marketing Channels
Marketing Mojo
10 Killer Hacks for Remarketing Success
10 Killer Hacks for Remarketing Success
Marketing Mojo
INFOGRAPHIC: The State of Online Giving
INFOGRAPHIC: The State of Online Giving
Marketing Mojo
INFOGRAPHIC: Turn "Just Looking" into More Sales with Retargeting
INFOGRAPHIC: Turn "Just Looking" into More Sales with Retargeting
Marketing Mojo
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Marketing Mojo
[PUBCON 2013] LinkedIn Marketing
[PUBCON 2013] LinkedIn Marketing
Marketing Mojo
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
Marketing Mojo
Unlocking the Lead Generation Potential of Search and Social Media
Unlocking the Lead Generation Potential of Search and Social Media
Marketing Mojo
NCTech4Good: How to Make the Most of Google Grants and Free Ad Dollars
NCTech4Good: How to Make the Most of Google Grants and Free Ad Dollars
Marketing Mojo
Pubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page Optimization
Marketing Mojo
Better Lead Generation: How Targeting Personas through Search and Social Atta...
Better Lead Generation: How Targeting Personas through Search and Social Atta...
Marketing Mojo
Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013
Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013
Marketing Mojo
4 Ways to Search Engine Optimize Your Social Media Efforts
4 Ways to Search Engine Optimize Your Social Media Efforts
Marketing Mojo
The Best in Landing Page Optimization Tips
The Best in Landing Page Optimization Tips
Marketing Mojo
Online Marketing Institute: Harnessing the Power of Social Media and Retarteting
Online Marketing Institute: Harnessing the Power of Social Media and Retarteting
Marketing Mojo
MarketingProfs B2B: Supercharge Your Search with Demographics
MarketingProfs B2B: Supercharge Your Search with Demographics
Marketing Mojo
SEO for Ecommerce Today
SEO for Ecommerce Today
Marketing Mojo
Implementing and Measuring Google+ and +1s
Implementing and Measuring Google+ and +1s
Marketing Mojo
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
ictsugar
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
lizamodels9
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
ssuserf63bd7
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
lizamodels9
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
MarkAnthonyAurellano
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
ashishs7044
Mais conteúdo relacionado
Mais de Marketing Mojo
INFOGRAPHIC: The State of Online Giving
INFOGRAPHIC: The State of Online Giving
Marketing Mojo
INFOGRAPHIC: Turn "Just Looking" into More Sales with Retargeting
INFOGRAPHIC: Turn "Just Looking" into More Sales with Retargeting
Marketing Mojo
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Marketing Mojo
[PUBCON 2013] LinkedIn Marketing
[PUBCON 2013] LinkedIn Marketing
Marketing Mojo
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
Marketing Mojo
Unlocking the Lead Generation Potential of Search and Social Media
Unlocking the Lead Generation Potential of Search and Social Media
Marketing Mojo
NCTech4Good: How to Make the Most of Google Grants and Free Ad Dollars
NCTech4Good: How to Make the Most of Google Grants and Free Ad Dollars
Marketing Mojo
Pubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page Optimization
Marketing Mojo
Better Lead Generation: How Targeting Personas through Search and Social Atta...
Better Lead Generation: How Targeting Personas through Search and Social Atta...
Marketing Mojo
Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013
Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013
Marketing Mojo
4 Ways to Search Engine Optimize Your Social Media Efforts
4 Ways to Search Engine Optimize Your Social Media Efforts
Marketing Mojo
The Best in Landing Page Optimization Tips
The Best in Landing Page Optimization Tips
Marketing Mojo
Online Marketing Institute: Harnessing the Power of Social Media and Retarteting
Online Marketing Institute: Harnessing the Power of Social Media and Retarteting
Marketing Mojo
MarketingProfs B2B: Supercharge Your Search with Demographics
MarketingProfs B2B: Supercharge Your Search with Demographics
Marketing Mojo
SEO for Ecommerce Today
SEO for Ecommerce Today
Marketing Mojo
Implementing and Measuring Google+ and +1s
Implementing and Measuring Google+ and +1s
Marketing Mojo
Mais de Marketing Mojo
(16)
INFOGRAPHIC: The State of Online Giving
INFOGRAPHIC: The State of Online Giving
INFOGRAPHIC: Turn "Just Looking" into More Sales with Retargeting
INFOGRAPHIC: Turn "Just Looking" into More Sales with Retargeting
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
[PUBCON 2013] LinkedIn Marketing
[PUBCON 2013] LinkedIn Marketing
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
Unlocking the Lead Generation Potential of Search and Social Media
Unlocking the Lead Generation Potential of Search and Social Media
NCTech4Good: How to Make the Most of Google Grants and Free Ad Dollars
NCTech4Good: How to Make the Most of Google Grants and Free Ad Dollars
Pubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page Optimization
Better Lead Generation: How Targeting Personas through Search and Social Atta...
Better Lead Generation: How Targeting Personas through Search and Social Atta...
Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013
Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013
4 Ways to Search Engine Optimize Your Social Media Efforts
4 Ways to Search Engine Optimize Your Social Media Efforts
The Best in Landing Page Optimization Tips
The Best in Landing Page Optimization Tips
Online Marketing Institute: Harnessing the Power of Social Media and Retarteting
Online Marketing Institute: Harnessing the Power of Social Media and Retarteting
MarketingProfs B2B: Supercharge Your Search with Demographics
MarketingProfs B2B: Supercharge Your Search with Demographics
SEO for Ecommerce Today
SEO for Ecommerce Today
Implementing and Measuring Google+ and +1s
Implementing and Measuring Google+ and +1s
Último
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
ictsugar
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
lizamodels9
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
ssuserf63bd7
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
lizamodels9
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
MarkAnthonyAurellano
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
ashishs7044
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
Kirill Klimov
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Ayesha Khan
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
Seta Wicaksana
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
Mintel Group
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
Seta Wicaksana
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
Khaled Al Awadi
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
ashishs7044
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
noida100girls
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
KeppelCorporation
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
dollysharma2066
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
ashishs7044
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
Data Analytics Company - 47Billion Inc.
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
Rbc Rbcua
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
pollardmorgan
Último
(20)
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
INFOGRAPHIC: Extending Your Google Ad Visibility with Google Ad Extensions
1.
ADEXTENSIONTYPES To request a
quote, call 800.939.5938 x1 or visit marketing-mojo.com/sales. ©2014, All information in this document is the property of Marketing Mojo. EXTENDING YOUR GOOGLE AD VISIBILITY WITH GOOGLE AD EXTENSIONS WHAT IS AN AD EXTENSION AND WHICH SHOULD I USE? Location Extensions • Shows address of closest location to the searcher • Often combined with other types of ad extensions • Merge your business address and phone number seamlessly with your ad text Pro Con • Searchers could click the “Reviews” or “Rated” links on the ad, instead of the ad itself – taking them away from the search results page, where they may opt to purchase from another company Ads with Seller Ratings could garner higher click-through and conversion rates • Displays customer-submitted ratings next to AdWords ads • All qualifying advertisers are automatically opted in (campaigns targeted to the US, at least 30 unique reviews and an average rating of 4 stars or more Seller Ratings Pros Call Extensions • Free Google forwarding numbers • Measure duration of conversations • Show number on all devices, not just mobile Cons • Can bring in calls that are not sales calls • Can cannibalize clicks and/or conversions • Timing of when ads are live and inside sales’ hours • Charged if someone calls, similar to if they had clicked Great for measuring calls from AdWords Many people will prefer to simply call vs. fill out forms Further insight into the types of ad respondents that paid search generates Pros Ad Sitelinks • Provides way to extend ad • Up to 6 additional links on the ad • Shows for ads that appear above organic results • Need a 7/10 quality score minimum to show • Have to land on website pages • Set mobile sitelink preferences Cons • AdWords tracking is limited • Can’t edit or pause ad sitelinks once added • Need to land on website vs. separate landing page Extend visibility Extend links for broader keyword terms Great for seasonal offers or sales Increase CTR Social Extensions • Links your Google+ profile & displays your brand’s total +1’s • Search & Display Network visibility • Increase +1’s for your brand • Google has stated including social annotations improves CTR on average 5-10% Set-up 1. Verify your Google+ Page by linking website & Google+ Page to each other 2. In AdWords under Ad Extensions > Social, check the “Connect my Google+1 page to my ad campaign” box 3. Enter your Google+ Page URL Pros Product Extensions • Link Google Merchant Center and Google AdWords • Provide additional information with your ads regarding specific products Cons • Have to have images for every product • Example: book seller client • Google decides which products to show Images help improve ad visibility Use Data Feed for Google Shopping Improve lead quality TIPS BEST USE OF PRODUCT EXTENSIONS • Ensure you have images for all products • Once merchant center is connected to AdWords, you cannot control individual products showing/not showing • Google will show most relevant products to search query On average, advertisers who use Ad Sitelinks have seen their ad click-through-rates improve by 30%. “ ”—Google Ad Innovations Team Product Social Seller Ratings Call Metrics Location Sitelinks B2B B2C Government Non-Profit E-commerce Brick and Mortar WHICH AD EXTENSION SHOULD I USE? WHAT ARE GOOGLE AD EXTENSIONS? BENEFITS OF AD EXTENSIONS • Take up more real estate • Draw more attention to your ads • Increase click-through-rates (CTR) • Easy to set up GOOGLE ADWORDS AD EXTENSIONS • Google AdWords feature • Show more information with existing ads • Campaign-level settings, with Ad Group-level setting with Enhanced Extensions • Detailed, measurable performance statistics
Baixar agora