1. Dedicated Mobile Website
A standalone website built specifically for
mobile devices. Can be built with custom
code, or created with tools such as Mobify and
WinkSite.
INDUSTRIES
THAT RECEIVE
THE MOST
MOBILE
TRAFFIC
5
WHAT ARE THE FIRST STEPS TOWARDS
OPTIMIZING YOUR BRAND FOR MOBILE?
WHAT ARE THE FIRST STEPS TOWARDS
OPTIMIZING YOUR BRAND FOR MOBILE?
Can Mobile
GoogleBot access it?
Check your robots.txt
file to make sure it isn’t
disallowing GoogleBot-
Mobile from crawling
your mobile website.
Get on Google Places
Register all your locations
for Google Places to
ensure visibility in mobile
search.
Create a Mobile XML
sitemap
This will help the Mobile
GoogleBot find the pages
on your mobile website
that you want indexed.
Think of standard
SEO rules
Optimize your mobile
content with appropriate
keywords, create inbound
links, and avoid using
Flash.
Think about user
experience
Think about searchers’
intent when looking for
information on your
mobile website, and
create an experience that
prioritizes that content
while minimizing typing.
WHAT MOBILE OPTIONS ARE AVAILABLE FOR
YOUR BRAND?
WHAT MOBILE OPTIONS ARE AVAILABLE FOR
YOUR BRAND?
WHAT TYPE OF MOBILE PRESENCE SHOULD
YOUR BRAND HAVE?
WHAT TYPE OF MOBILE PRESENCE SHOULD
YOUR BRAND HAVE?
Will you be taking
advantage of smart phone
functionality?
Do you have limited
resources for
maintenance?
Is SEO very important to
you?
Do you have a limited
budget?
Will you have a complex
design/user interface?
Is your current site
running on Wordpress?
Do you need a mobile site
quickly?
Responsive Website
Website is built in such a way to adapt (or
“respond”) to a user’s screen across devices, so
a brand’s regular desktop website can also be
viewed seamlessly on mobile devices.
Native App
Downloaded from someplace like Apple’s App
Store or Google Play and stored locally on a
user’s device.
11 STATS YOU PROBABLY DIDN’T KNOW
ABOUT MOBILE MARKETING
11 STATS YOU PROBABLY DIDN’T KNOW
ABOUT MOBILE MARKETING
5544332211
27% Web Publishing
23% Retail
22% Arts & Entertainment
22% Government
21% Accommodation
of Americans bring
their phones to
the bathroom1175%
of American consumers
use their smartphones to
access search engines at
least once a day3
53%
of Americans
ages 24-35 own
a smartphone666%
Dedicated Mobile Website
Native App
Responsive Website
Over 75% of mobile device users respond to mobile-optimized
sites when making purchases9
4 out of 5 consumers use smartphones to shop4
64% of smartphone owners are now using their mobile
devices to shop online10
RESOURCES
1. Nokia, IC Insights http://www.electroiq.com/articles/sst/2013/06/smartphones-forecast-to-represent-over-50--of-total-cellphone-sa.html
2. KPCB http://techcrunch.com/2013/05/29/mary-meeker-2013-internet-trends/
3. Google, Mobile Marketing Association http://sip-trunking.tmcnet.com/news/2011/06/28/5603614.htm
4. comScore http://techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use-device-to-shop-amazon-most-popular-mobile-retailer/
5. International Data Corporation http://www.telegraph.co.uk/technology/news/9958851/Tablets-to-outsell-PCs-for-the-first-time-this-year.html
6. Nielsen http://tech.fortune.cnn.com/2012/02/20/nielsen-66-of-americans-ages-24-35-own-a-smartphone/
7. Google http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html
8. Morgan Stanley https://docs.google.com/file/d/0B3dn65br9T8SYjcxYmYxOWItYzNiNy00YzZlLWEyZmQtZDA4MGMwMTNkNDA0/edit?pli=1&hl=es#
9. Kentico Software http://www.marketingcharts.com/wp/interactive/smartphone-and-tablet-owners-respond-to-mobile-optimized-sites-29905/
10. eDigitalResearch, Portaltech Reply http://www.edigitalresearch.com/news/item/nid/243999809
11. 11Mark http://www.cbsnews.com/8301-504763_162-57370699-10391704/survey-75-percent-of-americans-admit-to-using-phone-while-in-bathroom/
To request a quote, call 800.939.5938 x1 or visit marketing-mojo.com/sales.
©2014, All information in this document is the property of Marketing Mojo.
of global Internet traffic
comes from mobile
devices and is growing
at 1.5x per year2
15%
Close to a billion smartphones
are forecasted to sell in 20131
1B
Tablets are set to outsell
PCs and laptops in 20135
Mobile is predicted to be
bigger than internet in 5 years8
5Y
Mobile search queries
have grown 5 times in the
past two years75x
INDUSTRIES
THAT RECEIVE
THE MOST
MOBILE
TRAFFIC
WHAT YOU NEED TO KNOW
TOP
Optimizing Your Brand for MobileOptimizing Your Brand for Mobile
WHAT YOU NEED TO KNOW
$$