Review of the hidden benefits of Social Networking tools for KM enterprise solutions. Explanation of why business users should use social tools in the enterprise. Why Search is a great tool for connecting employees, networking.

1. Liberating Social Networking Tools for Knowledge Management Mark Nolan March, 22 2011 Info360, AIIM Conference, Washington D.C.

3. What do we mean by “Tools”

4. Why Social?

5. Anecdotes and Ideas

6. The Design Challenge

7. Developing a Plan2

8. Why KM?

9. KM Goals Empower employees to leverage the implicit information of the enterprise for competitive advantage Right information at the right time Aligned with business objectives Provide a readiness capability Maintain provenance and discoverability of information. Easy access and contribution to a domain Widespread recognition of leadership, value of contributions to the enterprise

10. What do we mean by Social Networking Tools? …and how are they relevant to Knowledge Management?

12. Wikis?

13. Widgets?

14. Online communities?

15. Mobile apps?

16. Cloud services?Email? Discussion Boards? Lists? Search?

17. How do we choose the tools we need?

18. Why Social? Understanding what constituents are gathering…and how they organize it…

19. Why Social? Interpretation

20. Useful uses of tools Connecting the dots Communication Creating the Record Anecdotes and Ideas

21. Anecdotes Example: Richard R. Schrock, NobelLecture December 8, 2005

22. Anecdotes 3. Communities of Interest, Events,

23. Anecdotes 2. Example: Major Manufacturer’s Knowledge Councils

24. Ideas How do we leverage social networking tools?

26. Product Research tool – Blogs

27. Knowledge bases -- Discussion boards, Wikies

29. Access through Mobile devices

31. Network through Results Social Networking based on relevancy of results Colleague targeting via search Just in time searching Usage Profiling

32. Assessment Why do they matter?

33. Content Requirements 2002

34. “Chunked” Content Chunked Content 20

35. Content is being “chunked” on a nominal basis

36. Content is being “tagged” on a nominal basis

37. But browsers are becoming predictive… Provide sources, results based on behavior Populate variables based information consumption habits Day to Day Activities are …

38. What’s Changing?

39. Emerging Trends

40. Leadership IT Support Awareness Developing the Plan

41. Framing the Design Challenge Discovery Contribution & Sharing (Tagging) Expertise & SME Identification Access & Availability Relevant & Useful Contextual Meaning Provenance & Authority

42. Build Relationships and Network Observe and Identify Trends Among Groups Where is the disequilibrium in information exchange?

44. Work environment

45. Motivation, selection process

47. People

48. Processes

49. Partnership

50. Services

51. Strategy

52. How it fulfills the overarching corporate strategy

53. Efficiency

54. Effectiveness

56. 6 Essential Questions

57. Plan Determine information priority for access to information; what knowledge are employees seeking? Cluster information domain according to use not department Identify the disequilibrium in knowledge; what is the information exchange? E.g. “Newbie needs help…” Determine enterprise hubs: What system is best suited as a destination point? How easily can it be shared? HR, R&D, Centers of Excellence, Product Mgmt. How to motivate, incentivized employee ownership, contribution, recognition Determine your options to start by what will have the highest impact on the quality of the system What matrices are will determine success?

58. Plan What are the key gaps your organization faces in leveraging collaboration tools? Do you know the organization's functional information access requirements by priority? How relevant are the current information systems to employees? Are there traditional gaps these new capabilities can address? e.g. participation, acknowledgement, Are there gaps in the KM that these new tools won’t solve? e.g. adoption, use Is there a common understanding of the value or Wiki, Blogs, Tweets in your organization? Is there an established etiquette? Is it recognized and used?

59. Plan Rank: Prioritization of information Chunk: Limited text entry Smart Folders: System tagging Browser activity: Use values Determine relevancy of enterprise systems to employees Test: Use for new initiatives Recap of successful initiatives

60. Socialize application of tool Show & Tell (milk and cookies 3:00 pm) Choose your language wisely; don’t use social networking if it is not an acceptable practice at work Project potential use of networking tool Focus on one tool and do not use the term social networking if it carries some stigma Illustrate use if you cannot program an example Communicate value (WIIFMe) Offer a definition, purpose for the tool If certain tools are taboo, change the name, but offer an explanation for how the tool is different Solicit participants to set up a pilot

61. Recommendations Research what works; pilot a use cases to determine a design fit for purpose between two organizations Align the pilot with a business initiative; top down directive Select the development of a new initiative, the target purpose of KM in the organization Determine interdependencies among two business groups Identify a scope that can be executed and analyzed in 1 quarter (less than three months) Be prepared to provide IT with a design, the rationale, and a plan Nominally, an out of the box configuration will not give you the solution you need Be prepared to explain why and what your priorities are

62. References End

63. References Information Design work 2000 to 2010 “Watercooler: Exploring an Organizatoin Through Enterpirse Social Media, Michael J. Brzozowski, HP Labs, Palo Alto, CA

64. Photos & Images Information Design work 2000 to 2010 “Watercooler: Exploring an Organizatoin Through Enterpirse Social Media, Michael J. Brzozowski, HP Labs, Palo Alto, CA Images, Michael Mahoney, Senior User Experience Architect, MicroLink LLC