Getting Social Online - Will Scott - Zenith Duluth Socialcon 2013
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With constantly evolving social platforms, proper social media optimization can have a huge impact on your online presence. At Zenith Duluth Socialcon 2013, Will Scott presented “Getting Social Online” exploring both paid and organic options for making the most of Facebook.
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Getting Social Online - Will Scott - Zenith Duluth Socialcon 2013
- 1. @w2scott Presented to #Zenith2013 Let’s get the party (conversation) started Getting Social Online
- 2. @w2scott Presented to #Zenith2013 Content Vehicle
- 3. @w2scott Presented to #Zenith2013 Most Visited comScore March 2013 Top US Web Properties Google Sites Yahoo! Sites Microsoft Sites Facebook Amazon Sites http://goo.gl/ZiSwq
- 4. @w2scott Presented to #Zenith2013 Top 5 Searches on Google facebook youtube yahoo yahoo mail facebook login
- 5. @w2scott Presented to #Zenith2013 http://www.checkfacebook.com/
- 6. @w2scott Presented to #Zenith2013 http://goo.gl/c2YFU
- 7. @w2scott Presented to #Zenith2013 FACEBOOK What you’ve all been waiting for
- 8. @w2scott Presented to #Zenith2013 WHAT GETS SHARED AND SEEN? Content of All Kinds
- 9. @w2scott Presented to #Zenith2013 Most Shared by Media Type • Video • Photo • Links • Status • *Questions? http://www.imediaconnection.com/printpage/printpage.aspx?id=31503
- 10. @w2scott Presented to #Zenith2013 Not All Content Is Equal
- 11. @w2scott Presented to #Zenith2013 Not All Images Are Equal
- 12. @w2scott Presented to #Zenith2013 Not All Updates Are Equal
- 13. @w2scott Presented to #Zenith2013
- 14. @w2scott Presented to #Zenith2013 SOME PEOPLE HAVE TO PAY FOR IT Tying A Steak Around Your Neck
- 15. @w2scott Presented to #Zenith2013 Just because you paid for it doesn’t make it less satisfying
- 16. @w2scott Presented to #Zenith2013 Why Pay for It? • EdgeRank – Facebook’s Visibility Algorithm – Affinity, Time Decay and Weight – The more connections and the more interaction, the more likely your content is seen • Organic EdgeRank has been diminished – Only ~10% of your fans will see an update • New ad units can reinvigorate EdgeRank • If a tree falls in the forest and there’s no one there to hear… http://www.socialbakers.com/blog/1304-understanding-increasing-facebook-edgerank
- 17. @w2scott Presented to #Zenith2013
- 18. @w2scott Presented to #Zenith2013
- 19. @w2scott Presented to #Zenith2013
- 20. @w2scott Presented to #Zenith2013 PAYING FOR LOVE Accelerating Content Discovery
- 21. @w2scott Presented to #Zenith2013 Facebook Ad Types http://si.ly/types-fbad • Marketplace Ads – Traditional ad unit, may be like or link oriented • Sponsored Stories – Positioned like Marketplace, focused on content • Like Ads – Leverage connections to grow fans • Promoted Posts and News Feed Ads – Overcome ad blockers and leverage the news feed
- 22. @w2scott Presented to #Zenith2013 Marketplace Ads
- 23. @w2scott Presented to #Zenith2013 Sponsored Stories
- 24. @w2scott Presented to #Zenith2013 Like Ads
- 25. @w2scott Presented to #Zenith2013 Promoted Posts
- 26. @w2scott Presented to #Zenith2013 YEAH, YEAH, BUT HOW DO YOU DO IT? Bringing It All Together
- 27. @w2scott Presented to #Zenith2013 Does it work?
- 28. @w2scott Presented to #Zenith2013 Does it work?
- 29. @w2scott Presented to #Zenith2013 Like Candy from A Baby
- 30. @w2scott Presented to #Zenith2013 Just Don’t Stop!
- 31. @w2scott Presented to #Zenith2013 Easier Than Falling Off A Log
- 32. @w2scott Presented to #Zenith2013 The Magic Recipe
- 33. @w2scott Presented to #Zenith2013 Takeaways (feel free to tweet) • Facebook is a vehicle for content delivery - and making new connections. • Good content with no promotion is a tree falling in the forest with no one to hear. • Promoting content on Facebook with promoted posts is easier than falling off a log. • On Facebook, if you have no audience, no one can hear you scream. • Experimentation is cheap and easy - figure out who you want to talk to and get your message out.
- 34. @w2scott Presented to #Zenith2013 SEARCH INFLUENCE Scalable Solutions Powered by Experts
- 35. @w2scott Presented to #Zenith2013 About Search Influence • Helping customers successfully market online since 2006 • We work with thousands of clients, directly and as a white-label provider to major national media companies. • Scalable Solutions Powered by Experts • Search Influence: • 50+ full-time employees • 70+ contract writers • 12 AdWords Certified Staff • Reputation: • 2011 Inc. 500 honoree • Recognized leader in search and social for local business • Over a decade in online media
- 36. @w2scott Presented to #Zenith2013 As Seen In:
- 37. @w2scott Presented to #Zenith2013 SI on The Updates Google “Farmer” Update: Big Panda Makes Mountains and Molehills Google's Comin', Yo! Penguin Update Resources You Can Use SEO is Dead! Long Live SEO! Be Semantic: How to Install Microdata
- 38. @w2scott Presented to #Zenith2013 Thank you! Will Scott – searchinfluence.com/blog – wscott@searchinfluence.com – twitter.com/w2scott
Notas do Editor
- Sometimes however, you have to buy the love. And the great news is that Facebook now has easier to use tools to help you do that.
- Affinity
- Page, Content or Event
- New Facebook Rule – no more than 20% of image can be text
- When Facebook rolled out sponsored stories, EdgeRank became much harder to obtain. So now, you have to pay for it.
- I’ve lived in the south for the last 25 years. What are you going to do.